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Ad Exchanger: Airpush Sees Uptick in Mobile Ad Buys Using its Opt-in SDK Data
As mobile use continues to grow, so do the stakes for capturing and leveraging that data. The two-year-old mobile-ad network AirPush is betting on its data assets and tools to serve advertisers and expects to reach $130 million in revenue this year. AdExchanger spoke with AirPush CEO Asher Delug about his company’s new mobile Demand-Side Platform (DSP) and mobile trends.
AdExchanger: Tell me about Airpush. What differentiates your Demand-Side Platform from the others that are already out there?
ASHER DELUG: We’re a mobile-ad network similar to AdMob and Millennial Media. We were founded in 2011, and we have around 150 people with the vast majority in India. In terms of revenue, we earned around $10 million in 2011, $50 million in 2012 and this year we’re likely to reach at least $130 million.