Oct 25, 2017 by airpushAccording to Statista, there are over 3,300,000 apps available on the Google Play store. However, although Google Play i...
Ad Exchanger: OpenX And Airpush Unveil New Private Mobile Exchange
“One of the main benefits [to AirX] is scale,” Socolow said. “We’ve got the second-largest mobile ad network on the Android platform [the largest is Google’s AdMob]. Another key benefit relates to the move towards hyperlocal programmatic buying: 50% of the traffic that we’re seeing through our exchange includes GPS lat/long information.” OpenX launched its first private mobile ad exchange two years ago with Samsung. Partnering with Airpush on a new mobile private exchange “made sense” given its focus on location data, among other factors, said Rob Kramer, general manager of mobile at OpenX.