Ad Exchanger: OpenX And Airpush Unveil New Private Mobile Exchange

by / Monday, 03 February 2014 / Published in Airpush Press Mentions

Ad exchange OpenX and the mobile ad network Airpush launched a mobile private exchange AirX on Monday. AirX combines OpenX’s real-time bidding (RTB) exchange with Airpush’s ad network.  Approved advertisers receive a first look at the inventory of more than 120,000 Android apps, said Seth Socolow, SVP for strategic partnerships at Airpush.

“One of the main benefits [to AirX] is scale,” Socolow said. “We’ve got the second-largest mobile ad network on the Android platform [the largest is Google’s AdMob]. Another key benefit relates to the move towards hyperlocal programmatic buying: 50% of the traffic that we’re seeing through our exchange includes GPS lat/long information.”  OpenX launched its first private mobile ad exchange two years ago with Samsung. Partnering with Airpush on a new mobile private exchange “made sense” given its focus on location data, among other factors, said Rob Kramer, general manager of mobile at OpenX.

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