Nov 30, 2017 by AirpushMobile advertising can be a bit of a minefield. Getting your ads out there is one thing, but making sure they’re where y...
AdAge: Mobile Data Marketplace Creates Direct Path From App to Dollars
Mobile ad firm Airpush is set to launch its mobile data marketplace mobi.info, where companies can purchase precise device location information, including beacon data, encrypted email addresses, device identifiers and information showing which apps phones have installed and how frequently they’re accessed. The idea is to give mobile app publishers a way to feed their data wares into a buying hub that could help them monetize the data generated when people open and interact with their apps, whether or not an ad is served into the app.