Nov 30, 2017 by AirpushMobile advertising can be a bit of a minefield. Getting your ads out there is one thing, but making sure they’re where y...
Adotas: Airpush Announces Latest Innovation: Share Of Voice (SOV)
SOV is the newest feature in Optimizer, which already enables advertisers to analyze and optimize campaigns by 12 factors: carrier, country, U.S. state, landing page, ad creative, PubID, device type, manufacturer, OS version, network connection, app and time of day. Optimizer is also the only campaign optimization tool in the mobile industry that allows a two-factor drill down, meaning advertisers can manage the bids of incredibly precise segments created by combining two of the factors listed above.