Adotas: Airpush Announces Latest Innovation: Share Of Voice (SOV)

by / Tuesday, 15 July 2014 / Published in Airpush Press Mentions

Airpush (voted Forbes #2 Most promising company 2014), announces the release of Share of Voice (SOV), the newest update to our Optimizer tool. For the first time ever, Share of Voice allows advertisers to monitor the percentage of wins a campaign is earning in order to precisely track how much of all available inventory they’re receiving. It’s now easier to make intelligent bidding optimizations, enabling the fine-tuning of an entire campaign and a new way to maximize overall ROI.

SOV is the newest feature in Optimizer, which already enables advertisers to analyze and optimize campaigns by 12 factors: carrier, country, U.S. state, landing page, ad creative, PubID, device type, manufacturer, OS version, network connection, app and time of day. Optimizer is also the only campaign optimization tool in the mobile industry that allows a two-factor drill down, meaning advertisers can manage the bids of incredibly precise segments created by combining two of the factors listed above.

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