As they do on a regular basis, Google has recently revised certain details of their Play Store Developer Guidelines. These rules apply for app publishers who wish to distribute their products in the store and do not regulate what types of advertising is allowed on the Android platform. Please review the details below and contact support with any questions you may have by clicking the link below.
PUSH AND ICON ADS
We are actively evaluating these revisions and what they will mean for projected inventory of Push and Icon Ads. No matter the outcome of these new changes, Airpush will continue to offer the best and highest performing mobile advertising solutions to our advertisers, the best mobile optimization tools available in the industry, and other complimentary services to ensure our advertisers’ continued success.
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OTHER AIRPUSH MOBILE ADVERTISING TOOLS
None of Airpush’s interstitial ad units (Dialog, AppWall, Landing Page Ads) or Banner Ads are affected by the Play Store Developer Guidelines. These ad units consistently drive higher advertiser ROI than any other network and should be an integral part of any mobile advertising strategy. Additionally, Airpush will continue to have the most advanced mobile advertising solutions available, including AirDSP which allows advertisers to purchase inventory across all major exchanges, as well as Optimizer (patent pending) which enables first-of-its-kind mobile campaign management.
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UPCOMING PRODUCT LAUNCHES – REVOLUTIONARY NEW CAPABILITIES
At Airpush we pride ourselves on consistently leading the industry in developing the most innovative ways to drive ROI from mobile advertising. We are extremely excited to be releasing a brand new ad unit in the coming weeks that is currently performing higher than anything we have ever released in beta. We will also be releasing iOS capability as well as access to our HyperTarget data layer, which allows advertisers to target users based on the apps that are currently installed on their devices. The combination of all of these advances represents a game changing moment in the mobile advertising space. We will notify all of our advertisers when each becomes available.