Nov 30, 2017 by AirpushMobile advertising can be a bit of a minefield. Getting your ads out there is one thing, but making sure they’re where y...
Airpush Ad Network Surpasses 10,000 Android Applications, Debuts Innovative New Ad Format
Last month Airpush served more than 100 million push notification ads in 150 countries, and the Airpush SDK has been distributed to more than 45 million devices, nearly a quarter of all Android devices.
The Company is seeing extremely high demand from Android app developers, with more than 500 signing up every day. Airpush push-notification ads offer developers between $5 and $20 CPMs, primarily due to the high CTRs that they provide to advertisers.
Airpush’s new Icon Ads format allows developers to bundle value-added services with their apps, including mobile search and daily deals. The bundled services appear as shortcuts on the phone’s desktop, where they can be easily accessed or deleted by the user. This additional ad format offers developers another powerful revenue stream, with CPM’s ranging between $12 and $35.
“Our vision is to deliver the next generation of mobile ad formats to Android developers, who are frustrated with the status quo,” said Asher Delug, CEO and founder of Airpush. “Surpassing 10,000 apps demonstrates that developers are hungry for better CPMs and for ads that do not interrupt their apps while in use. Our new Icon Ads format offers developers even more choice in how they seek to generate revenue from their apps, helping them to build successful business models in a market that is hungry for free or low-cost content.”