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Airpush Expands Its Programmatic Offering with Inneractive’s Mobile Private Marketplace
Leading Mobile Ad Network Grants Inneractive’s Programmatic Buyers Access to Its Inventory of Over 140,000 Apps
Inneractive, the programmatic mobile ad platform for premium publishers, is excited to announce a new partnership with Airpush, ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies. The newly formed collaboration is designed to increase programmatic demand of Airpush’s global Android interstitial and video inventory by leveraging a Private RTB Marketplace facilitated by Inneractive’s Ad Exchange.
By integrating Airpush’s programmatic offering, AirX, with Inneractive’s exchange technology, the company will make its interstitial and video inventory available to over 100 global programmatic buyers, complementing Airpush’s current direct sales channels. Inneractive’s platform will add the ability to set granular price floors for different inventory segments, optimizing delivery and yield on a global scale.
Inneractive’s Private RTB Marketplace also includes full transparency into demand sources’ performance and bidding data as well as control and visibility over ad quality. Auctions are held over both display interstitials and video ad units, competing via eCPM bidding over the same ad placements.
Airpush’s inventory includes over 6 billion monthly impressions from around the world, originating from over 140,000 live apps that comprise 30% of all active Android users. The network ensures quality controls via a 100% opt-in user base, app screening by a leading security provider and extensive brand-safe protections.
“Inneractive’s platform was built from the ground up to be mobile-first. As another mobile-first company, Airpush is proud to work with an organization that places as the same value on the channel that we do,” said Seth Socolow, SVP Strategic Partnerships at Airpush. “Inneractive has proven to be a stellar partner, with a quick and smooth integration and a shared vision for which we have extremely high hopes.”
Offer Yehudai, President and Co-Founder of Inneractive, said “What I like the most about this opportunity is Airpush’s scale and differentiated supply. This partnership will enable our demand side partners to tap into new and unique oceans of targeted audience and help them in automating their buying habits.”
Ranked #2 in the 2014 Forbes list of “Most Promising Companies” and winner of the “Top Innovator in Advertising Data” award at the 2014 DataWeek Conference, Airpush is on a mission to redefine mobile advertising. More than 140,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit http://www.airpush.com or follow us on Twitter @AirpushAds.
Inneractive is a global programmatic mobile ad stack for premium publishers, focusing on programmatic video, rich media and hyper-local ads. Offering a transparent SSP and Ad Exchange, Inneractive was adopted by new media publishers and used by top DSPs, and other premium demand sources. Inneractive has offices in San Mateo, CA and Tel Aviv, Israel and also operates in New York, and London. The company plans to expand its operation into Singapore and Mumbai in the next year.