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Airpush Officially Launches ‘The Performance Creative Initiative’
Mobile Advertising Leader Announces a Major New Program to Combine Design Agency Capabilities with Performance Ad Network Reach
Los Angeles, July 2nd, 2015 – Airpush (www.airpush.com), the leading mobile advertising platform ranked #2 on Forbes’ list of America’s Most Promising Companies and winner of the DataWeek award for Top Innovator in Advertising Data, today announced the launch of The Performance Creative Initiative. The program, a result of years of innovation and experience by the veteran mobile advertising provider, combines top-tier agency creative capabilities with massive reach and proven performance capabilities. Previously available only to select advertisers, the program is now available to any organization that wishes to dramatically increase the performance of their mobile strategies.
The core of the program consists of a reorganization of the traditional mobile media purchasing process. As mobile advertising industry has matured, the majority of tasks performed have become verticalized into silos such as design, distribution, targeting, and optimization. This has created a variety of failure points in the process, as well as eliminated opportunities to optimize the ROI of campaigns as they run. Airpush’s Performance Creative Initiative gives mobile advertisers access to custom design, media buying, and real-time campaign optimization services that communicate and evolve throughout the life of the campaign, dramatically increasing performance as well as reducing overall cost to the client.
“Airpush was founded with a focus on constant innovation, creative excellence, and advanced campaign capabilities,” said Cameron V. Peebles, CMO, Airpush. “For the last year, we have been carefully building a consolidated program to bring all of the elements necessary for a successful campaign under one roof. So far, the results have been even higher than even we anticipated and we’re very excited to extend the program to the larger mobile advertising community.”
For performance advertisers, the initiative includes clear advantages for reducing costs and increasing key performance metrics. Because Airpush is directly integrated into over 150,000 live apps and mobile websites, the company is able to offer creative design, media buying, targeting, and optimization services as a value ad to the overall media purchase. Brands and agencies also benefit from the initiative because they are free to focus on the worldwide strategy, goals, and creative guidance of campaigns, while Airpush manages design and delivery of a customized campaign that self-optimizes as it progresses.
The Performance Creative Initiative gives advertisers design capabilities on all standard IAB formats, as well as Airpush’s proprietary new ad unit, Abstract Banners. Designed and delivered by Airpush’s award winning creative services team, Abstract Banners are animated, transparent overlays over web and app content. Performance increases using these ad units as part the initiative range from 50 – 323% when compared to standard banners in a traditional media buying structure.
Ranked #2 in the 2014 Forbes list of “Most Promising Companies” and winner of the “Top Innovator in Advertising Data” award at the 2014 DataWeek Conference, Airpush is on a mission to redefine mobile advertising. More than 160,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.