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Airpush Wins the Best Mobile Ad Network Category for the 2012 Mobile Excellence Awards and is Recognized for Its Innovation, Leadership and Growth in the Mobile Advertising Industry
Los Angeles, CA., – October 24, 2012 – Airpush (www.airpush.com), the 2nd largest ad network for Android™, announced today that they have been named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards (MEA) which took place in Los Angeles, Calif. on October 17, 2012. The annual Mobile Excellence Awards is the most prestigious and influential awards program that honors excellence in entertainment and mobile technology. The MEA’s recognize the companies that set the bar of excellence as leaders in their respective industry. Nominees in this category included other prominent ad networks and judging was based on a comprehensive review of each organization’s strategic initiatives, impact of their technology on the industry, creativity of implementation, ease of use, reach and ability to demonstrate successful implementation in the market.
A panel of MEA judges chose Airpush based on an impressive and consistent string of major successes that the company has had over the course of the past year. These include being named the world’s 2nd largest ad network for Android™, reaching a huge monthly milestone for developer payouts and releasing the largest product release to date with advanced new features that are redefining the capabilities of the mobile advertising industry.
“Receiving the Best Mobile Ad Network Award at the 2012 MEAs caps off a truly amazing year for us at Airpush. We have been working incredibly hard to create the best way for advertisers to reach consumers and developers to generate reliable revenue that helps them to bring new products to market,” said Asher Delug, Founder and CEO of Airpush. “Throughout 2012 we have seen the results of these efforts pay off in terms of dramatic growth of our network, huge payout increases for our developers and consistently increasing ROI for our advertisers. This award is yet another recognition of our work and a validation that the innovation we are bringing to the industry is helping advertisers and developers around the world to reach and exceed their business goals.”
Airpush began 2012 by releasing growth numbers that showed its network doubling in size each quarter. This impressive rise was confirmed in May by a comprehensive study of the Android™ ad network landscape that named Airpush as the 2nd largest in the world, above many other prominent mobile ad networks.
As Airpush grew throughout the year, its monetization performance dramatically increased for Android developers throughout the world. In July, it reached another major milestone of paying out over two million dollars in developer payouts in a single month.
In August, Airpush released its largest SDK update to date. Its SDK 5.0 created an opt-in mechanism at app install and enabled a new interstitial mobile ad format called SmartWall. SmartWall is a new patent-pending technology that dynamically optimizes between multiple sub-formats such as Rich Media, AppWall, Video and Interstitials, eliminating the need for developers to choose between the overwhelming numbers of full-page mobile ad formats available on the market. This optimization capability also dramatically increases campaign performance for advertisers and monetization potentials for developers.
Other Airpush innovations released in 2012 include SuperCharge, a new patent-pending capability that auto populates mobile forms in order to dramatically increase campaign conversions as well as a direct integration with BugSense™, the leading app monitoring and crash analytics tool. Airpush also dramatically increased their targeting capabilities and will soon release their new HyperTarget tool which will be a game changing moment in the mobile advertising industry.
In addition to a series of technical and financial milestones, Airpush was invited to become a board member of the IAB as well as serve on many committees within the MMA, both in the United States and overseas. Through these roles, Airpush is taking a leadership position in the mobile advertising industry in order to help it continue to grow and mature.
Airpush is the 2nd largest ad network for Android and the first in terms of monetization performance for developers. Over 40,000 apps from 150 countries use Airpush’s next-generation ad formats in order to generate 10-30x higher returns than traditional in-app ads alone. Many of the world’s top advertisers use Airpush to generate much higher ROIs than previously possible with engaging campaigns that get noticed and drive results. For more information visit Airpush.com or follow us on Twitter @AirpushAds.
About Mobile Excellence Awards
The Mobile Excellence Awards bestows the highest level of industry honor to best of breed companies who excel in mobile entertainment and technology. The MEAs are an established annual award program that recognizes execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. For more information, please visit www.mobileXawards.com or call 310.276.2220