All About Android Growth

by / Friday, 14 October 2011 / Published in Airpush Mobile Advertising Blog

One of the themes that emerged during Advertising Week earlier this month was the range of opportunities within the mobile industry. Mobile advertising as a whole is an exciting area given that 305 million smartphones having shipped in 2010 and 472 million are expected to ship by the end of 2011. This is a 55 percent increase over the last year alone.

But it’s the Android ad market that is really primed to explode. Android ad impressions have grown 48 percent from July through August according to Millennial Media and by the end of this year Android is expected to have 8.1 billion downloads compared to 6.1 billion for Apple’s smartphone.

It’s no secret that Android is increasingly the platform of choice for consumers, with a recent study showing that one out of every two people choses an Android smartphone. In the last 90 days alone, users have chosen Android 56 percent of the time, twice as often as iOS. On top of that, Android holds 39 percent of the market according to IDC.

Some people in the industry are viewing the success of Android with a degree of trepidation with the surge in Android uptake worrying some developers about their revenue model.

For starters, more than half of the 200,000 different apps and games in the Android marketplace are free. As such, Android developers and publishers aren’t making as much on downloads as they could on other platforms. With the majority of app installs becoming inactive, developers also run into the obstacle of not being able to monetize their user base with in-app ads. These ads can provide a revenue stream only as long as the user continues to use the app. For many developers it is challenging to create a rewarding business model that their ingenuity deserves.

Airpush has created a real way for Android developers to monetize their apps and experience sustainable business models. Our push-notification ads enable advertisements to appear “off app” and reach active and inactive users alike. Since recipients can view ads at their convenience, an increased level of engagement is created and higher click-through rates are achieved. This increased performance is appealing to brands and agencies who are seeking  more efficient campaigns and a higher ROI.

Airpush is creating greater wealth within Android which will attract more talent, innovation and better content for users.

Asher Delug
Founder & CEO