Airpush Announces Strategic Partnership with Papyrus

by / Sunday, 15 October 2017 / Published in Airpush Mobile Advertising Blog

Airpush is excited to announce a brand new partnership, and pilot integration, with Papyrus — an innovative organization that’s developing the world’s first decentralized and highly scalable ecosystem for digital advertising.

The comprehensive system aims to bring together users, publishers, advertisers, and developers of decentralized applications (dApps) in an efficient, transparent and mutually beneficial environment. Papyrus’s architecture and token economy will allow publishers and SSPs to become a part of a decentralized advertising market where they can increase their revenue. With Papyrus, they’ll be able to prove the quality of traffic by referring to the blockchain-linked aggregated history data and receive payments with fewer costs on intermediaries.

How does Airpush play a role? We have been fighting fraudulent traffic, striving for transparency, protecting the interests of advertisers and publishers, and enabling the latter to monetize collected user data for over 7 years. The collaboration with Papyrus will help both companies research new technologies in order to combat these and other problems facing the mobile advertising ecosystem.

To learn more about Papyrus and their vision for a decentralized advertising ecosystem, read the in-depth whitepaper located here.

Airpush and Tapcore Merge to Create World’s Most Powerful Solution to Combat Mobile Advertising Fraud

by / Tuesday, 15 August 2017 / Published in Airpush Press Releases

Tapcore’s Revolutionary Technology Unites with Airpush’s Vast Data Set and Publisher Base to Help Minimize Advertising Fraud and Reclaim Billions a Year in Lost Revenue Due to App Piracy

Los Angeles, CA, USA & Amsterdam, Netherlands (August 15, 2017) — Airpush (www.airpush.com), the mobile advertising leader integrated into over 300,000 mobile apps, together with Tapcore (www.tapcore.com), the leader in mobile app piracy detection and monetization, today announced a merger aimed at helping mobile developers regain control of their app businesses. Together, the two companies plan to pool resources, technology and industry experience to create an entirely new solution for mobile developers and premium advertisers.

Recent reports suggest that marketers lost $7.2 billion to mobile ad fraud last year, and it’s projected to grow to a staggering $16.4 billion by the end of 2017. On the other end of the spectrum, it’s estimated that nearly 80% of free Android apps have been hacked, while 75% of free iOS apps have been compromised. Considering that revenues from these app stores will reach $21 billion for Google Play alone, and $20 billion for the vast number of third-party Android stores this year, it’s easy to see that mobile app developers stand to lose billions in hard earned ad revenue as a result.

As a pioneer in the mobile advertising space, Airpush has spent the last 7 years working with mobile publishers and collecting data and insight into the growing problem of app piracy. In helping hundreds of thousands of app developers monetize their efforts, Airpush has been on the forefront of the piracy and fraud issues crippling the industry. With it’s SDKs embedded on more than 300,000 mobile apps worldwide, the company sits in a unique position to take meaningful action against the problem.

Tapcore, who entered the space in 2015, provides an innovative SDK designed to analyze the legitimacy of mobile app installs. The company aims to turn the rampant problem of piracy into an opportunity for app developers. Tapcore’s proprietary algorithm is able to track global pirated installs, collect analytics and offers various solutions to engage and monetize these users.

In combining the cutting-edge technology of Tapcore, with the insight and mass developer footprint of Airpush — the merger creates a unified, laser-focused solution to begin cleaning up the tainted mobile app landscape. Together, both companies are poised to combat both issues head on, while also providing a new solution for developers to truly monetize their users beyond traditional means.

“We’ve seen first hand the challenges piracy and fraud present in all aspects of the mobile advertising industry and our business specifically,” explains Asher Delug, CEO and Founder of Airpush. “From ensuring our 20,000+ advertisers maintain the effectiveness they’ve come to rely on with our platform, to battling piracy that affects the tens of million of users on our network around the world. Tapcore presents the perfect solution to help tackle these challenges through an extremely well-executed approach that complements our overall market strategy.”

Helping eliminate piracy reaches all aspects of the broader market — from every partner and stakeholder to the immense amount of data that loses integrity as a result. Together, Airpush and Tapcore are perfectly positioned to become a driving force in advancing this movement.

“I’m extremely proud of what our team has been able to create, and the potential our technology has to truly create a shift in the industry when it comes to anti-piracy and ad fraud,” said Stefans Keiss, CEO and Founder of Tapcore. “Joining forces with Airpush gives us the reach and platform to truly extend our solution to the masses.”

Both companies will remain independent and continue to serve their respective clients, but will combine technology, teams and infrastructure to strengthen the overall effort. The Tapcore and Airpush SDKs will be integrated to provide one, cohesive solution for developers to track, analyze and monetize their users.

The newly merged entity will have new management headed by CEO Stefan Keiss and CTO Dmitry Shkolnikov. Current Airpush CEO Asher Delug will move into the role of Chairman of the Board, while current Airpush COO Inman Breaux will move into the role of President. The combined companies are also in the process of raising a round of investment to aid in its aggressive growth and strategic acquisitions.

About Airpush

Winner of the DataWeek “Top Innovator in Advertising Data” award and recognized by Forbes as one of America’s “Most Promising Companies”, Airpush is a worldwide leader in digital advertising solutions. With powerful platforms integrated into over 300,000 mobile app, mobile web, and virtual reality properties, as well as one of the world’s largest consumer data marketplaces, Airpush provides some of the most diverse and highest performing monetization and advertising solutions in the industry. Founded in 2010, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

About Tapcore

Tapcore’s technology allows mobile developers to detect all illegal copies of their mobile applications, collect analytics and offers various solutions to engage and monetize these users. Tapcore’s unique approach helps mobile developers take back their well-deserved revenue from the illegal installations of their mobile applications. Founded in 2015, the company has more than 50 employees working across 9 countries. For more information, visit www.tapcore.com or follow us on twitter @tapcore

Airpush Partners with Nielsen and Three Leading Brands, Releases the World’s First Virtual Reality Ad Effectiveness Study

by / Thursday, 08 December 2016 / Published in Airpush Press Releases

Nielsen Utilizes Airpush’s VirtualSKY Platform to Quantify the Effectiveness of VR Advertising vs More Traditional Media Types

Los Angeles, CA (December 8th, 2016) – Airpush (www.airpush.com), the leading mobile advertising company and creator of the VirtualSKY platform, today announced the release of the world’s first and most comprehensive Virtual Reality Advertising Effectiveness Study. The study, conducted by Nielsen Research and in partnership with POST Cereal, PETA and Charity:Water, leveraged scientifically accepted methodologies to quantify advertising effectiveness metrics on both Virtual Reality and traditional digital video formats.

The purpose of this study was to better understand the consumer impact of VirtualSKY’s ExperienceAds, an exclusive interstitial ad unit that delivers 20-45 second, 360 degree advertisements to consumers at natural breaks in other VR apps. In particular, the research sought to compare the effectiveness of ExperienceAds to that of more traditional advertising environments, such as VAST video, online video and broadcast television, at driving brand lift in four key metrics that brands consistently use to gauge advertising effectiveness: Content Engagement, Brand Perceptions, Brand Behaviors and Brand Integration Perceptions.

The results of the study demonstrated that advertising in Virtual Reality was between 1.5 and 18x more effective than more traditional video advertising, depending on the content and metric. Highlights included brand recall, which was at least 8x more effective across all brands when immersive VR ads were utilized, as well as intent to share, which was at least 2x.

“The Pebbles Cereal VR experience was born out of the spirit of the Yabba Dabba Do! campaign that if you can think it, you can DO it. It was uncharted territory for us, but a real reflection of the campaign’s ethos and we were thrilled to partner with Airpush’s VirtualSKY network to distribute the spot. We had a hunch if external distractions were eliminated and viewers were part of an immersive experience, metrics such as brand affinity and purchase intent would increase – which is exactly what Nielsen and Airpush confirmed through this study. It goes without saying Pebbles will continue to explore this medium to truly connect with our consumers,” says Oliver Perez, Pebbles’ Senior Brand Manager.

“Nielsen’s study shows the power of virtual reality experiences to drive positive change,” says PETA Executive Vice President Tracy Reiman. “That’s exactly what PETA—with the generous support of Airpush’s VirtualSKY network—strives to achieve with ‘I, Orca,’ which allows potential SeaWorld visitors to experience what life is like for orcas suffering in the park’s tiny tanks.”

“We launched the VirtualSKY platform in early 2016 because we instinctively knew that VR was the most effective medium ever created for brands to reach out to consumers,” explains Seth Socolow, SVP Strategic Partnerships for VirtualSKY and Airpush. “However, the results of this study far exceed even our expectations for VR, and are a huge validation for the VirtualSKY platform that can easily deliver this kind of engagement to any advertiser at scale.”

The complete Virtual Reality Advertising Effectiveness Study is available at virtualsky.com/study.

About Airpush

Winner of the DataWeek “Top Innovator in Advertising Data” award and recognized by Forbes as one of America’s “Most Promising Companies,” Airpush is a worldwide leader in digital advertising solutions. With powerful platforms integrated into over 250,000 mobile app, mobile web, and virtual reality properties, as well as one of the world’s largest consumer data marketplaces, Airpush provides some of the most diverse and highest performing monetization and advertising solutions in the industry. Founded in 2010, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit http://www.airpush.com or follow us on Twitter @AirpushAds.

 

SDK 9.0 / Guaranteed CPMs!

by / Wednesday, 12 October 2016 / Published in Airpush Mobile Advertising Blog

NEW PRODUCT RELEASE: SDK 9!

Airpush is proud to announce the release of our newest SDK, 9.0! SDK 9 brings with it advanced new features as well as guaranteed industry leading CPMs for publishers who upgrade.

  • Reduced false malware alerts.
  • Easier integrations.
  • Improved data accuracy.
  • Guaranteed CPM earnings.

Guarantee your CPMs when you upgrade to SDK 9 and activate 360 Interstitial (formerly SmartWall). 360 Interstitial’s patent-pending technology automatically mediates between Rich Media, Video, AppWall, Dialog Ads, Advanced Overlays, and more based on yield and network connection type. The variety of ad formats ensure your users see the right ad at the right time, and allow you to earn even more revenue from your app(s).

Guaranteed rates vary by region. View rates and promo details HERE.

To activate this promotion, simply click the link above, and when prompted, sign in to your account and begin activating 360 Interstitial in your app(s).

If you have any questions, please contact pubsupport@airpush.com.

MOBI.INFO Officially Launches

by / Tuesday, 04 October 2016 / Published in Airpush Mobile Advertising Blog

Today we are very excited to announce the launch of MOBI.INFO. The first-of-its-kind platform enables mobile publishers to monetize mobile apps without advertisements by transmitting real-time user data onto an advanced data marketplace. Data companies are then able to access the information in order to augment their databases with an unprecedented number of near real-time, actionable data sets. The result is the world’s first dedicated mobile data marketplace, allowing mobile publishers and data companies to quickly make transactions at scale.

MOBI.INFO is a result of years of innovation and experience by the veteran mobile advertising provider, and is now being released after more than 12 months of data optimization and market testing. MOBI.INFO restructures the traditional ad network model by replacing advertising CPMs with revenue generated from valuable data. The platform, which protects consumers via a transparent end-user opt-in, has the ability to reduce the number of overall ads that a user sees, and increase their relevance, overall effectiveness and consumer value. MOBI.INFO also includes a deep integration with Freckle (www.freckleiot.com), a leader in the location and attribution marketing space. Freckle’s integration helps advertisers gain more valuable insights out of the consumer data generated by the platform, and obtain additional data sets from its beacon technology.

Visit MOBI.INFO to for additional information or to sign up.

MOBI.INFO, World’s Largest Mobile-Data Marketplace, Launches to Enable Mobile App Monetization without Ads

by / Friday, 23 September 2016 / Published in Airpush Press Releases

Airpush Unveils Mobi.Info; Mobile Publishers Can Now Monetize through Unique Marketplace and New Beacon Capabilities from Integration with Freckle

Los Angeles, CA (September 23, 2016) – Airpush (www.airpush.com), the leading mobile advertising platform ranked #2 on Forbes’ list of America’s Most Promising Companies and winner of the DataWeek award for Top Innovator in Advertising Data, today announced the launch of MOBI.INFO. The first-of-its-kind platform enables mobile publishers to monetize mobile apps without advertisements by transmitting real-time user data onto an advanced data marketplace. Data companies are then able to access the information in order to augment their databases with an unprecedented number of near real-time, actionable data sets. The result is the world’s first dedicated mobile data marketplace, allowing mobile publishers and data companies to quickly make transactions at scale.

MOBI.INFO is a result of years of innovation and experience by the veteran mobile advertising provider, and is now being released after more than 12 months of data optimization and market testing. MOBI.INFO restructures the traditional ad network model by replacing advertising CPMs with revenue generated from valuable data. The platform, which protects consumers via a transparent end-user opt-in, has the ability to reduce the number of overall ads that a user sees, and increase their relevance, overall effectiveness and consumer value. MOBI.INFO also includes a deep integration with Freckle (www.freckleiot.com), a leader in the location and attribution marketing space. Freckle’s integration helps advertisers gain more valuable insights out of the consumer data generated by the platform, and obtain additional data sets from its beacon technology.

“We are very excited about the launch ofMOBI.INFO,” said Elliott Easterling, CEO of Twine. “We have been licensing Airpush’s mobile data for over a year. Because of the opt-in nature of their integrations, Airpush is able to deliver unique mobile data that is incredibly valuable to our customers.  MOBI.INFO takes things a step further by providing a whole host of new mobile data sets in near real time.”

One of Airpush’s goals has always been to enable publishers to drive real, reliable revenue streams out of properties that were not previously monetizable. For the first time, apps such as wallpapers, ringtones and themes can now create earnings. More traditional mobile apps will be able to add additional revenue streams to their current strategies, or reduce ad volume for their users in order to increase ratings.

“At Airpush, we have always had a focus on data-driven strategies for advertising in mobile,” said Seth Socolow, SVP Strategic Partnerships at Airpush. “For the last year, we have been consistently growing our data business and it was rapidly becoming clear that a product that specifically targeted this area was something the industry was demanding. MOBI.INFO grants this wish and extends it into the world’s first true data marketplace.”

“We are excited to partner with Airpush as it allows our proximity based SDK to be offered to clients around the world,” said Neil Sweeney, President & CEO of Freckle. “We believe attribution is the next major trend in advertising and this will allow us to deliver a solution on a global scale. Airpush brings extensive distribution in this space and we are proud to lend our proximity marketing technology to this new initiative.”

Publishers and advertisers interested becoming part of MOBI.INFO can visit the site and instantly sign up for a self-service account, or contact a media planning specialist for a more detailed explanation of platform technology and capabilities.

About Airpush

Ranked #2 in the 2014 Forbes list of “Most Promising Companies” and winner of the “Top Innovator in Advertising Data” award at the 2014 DataWeek Conference, Airpush is on a mission to redefine mobile advertising. More than 150,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

About Freckle

Freckle is a data company focused on mobile attribution. Freckle is powering the offline attribution space, tying in their beacon networks with their retail and advertising partners to measure the effectiveness of placed media.  As a leader in the proximity marketing space, Freckle works with brands, publishers and industry partners to bring innovative solutions to the market. Freckle’s mission is to move past traditional advertising models and to seek out innovative solutions to the advertising challenges of tomorrow. For more information about Freckle and its offerings, visit www.freckleiot.com and follow updates on Twitter and LinkedIn.

AdAge: Mobile Data Marketplace Creates Direct Path From App to Dollars

by / Thursday, 22 September 2016 / Published in Airpush Press Mentions

Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more direct line between mobile user data and dollars.

Mobile ad firm Airpush is set to launch its mobile data marketplace mobi.info, where companies can purchase precise device location information, including beacon data, encrypted email addresses, device identifiers and information showing which apps phones have installed and how frequently they’re accessed. The idea is to give mobile app publishers a way to feed their data wares into a buying hub that could help them monetize the data generated when people open and interact with their apps, whether or not an ad is served into the app.

Read More at AdAge

Advertiser Prepaid Matchback Promotion – Fall 2016

by / Monday, 19 September 2016 / Published in Airpush Mobile Advertising Blog

For a limited time, Airpush is offering a 10% match back on all pre-paid deposits! This a great opportunity for current clients to try our latest ad types and targeting capabilities, and an even better opportunity for new advertisers to signup and begin harnessing the power of the Airpush network to drive results.

From now until December 31st, all funds deposited into your account will be matched, up to $100,000. A minimum deposit of $500 is required to qualify for the deposit.

To begin, simply enter the email address associated with your Airpush account below, or contact your account manager.

AdAge: Post Dives Into Virtual Reality With Fruity Pebbles Pre-Roll Push

by / Wednesday, 13 July 2016 / Published in Airpush Press Mentions

Viewers of Post Fruity Pebbles’ virtual reality content will be sprayed with water guns and pummeled by dodgeballs in an immersive 30-second pre-roll spot beginning next week as part of the brand’s lighthearted “Yabba Dabba Doo” campaign.

The ad, which takes the viewer through a series of colorful, vibrant activities like painting a mural and jamming with a garage band, marks Post’s first foray into the world of VR marketing and will run on multi-platform apps VirtualSky and StartApp. What truly sets Pebbles’ effort apart from other marketers’ attempts at VR marketing is that it’s a more guided, deliberately organized experience.

Read More at AdAge

Business Insider: Meet the Virtual Reality Ad Network

by / Monday, 14 March 2016 / Published in Airpush Press Mentions

With VR headsets like the Oculus Rift and HTC Vive selling out in minutes and Samsung bundling in its Gear VR with pre-orders for its latest Galaxy smartphones, the virtual reality trend is entering the mainstream.

It was little wonder the marketing community would look to jump on board — travel brands have been using VR videos to show off their destinations to would-be customers, automakers like Volvo can give people a test drive of their vehicles, and airlines are using VR as in-flight entertainment. But it’s probably more surprising that ad tech companies are jumping into VR — who wants to be served with ads when they’re fully immersed in a virtual world?

Read More at Business Insider

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