Dec 8, 2016 by airpushNielsen Utilizes Airpush’s VirtualSKY Platform to Quantify the Effectiveness of VR Advertising vs More Traditional Media...
Business Insider: Meet the Virtual Reality Ad Network
With VR headsets like the Oculus Rift and HTC Vive selling out in minutes and Samsung bundling in its Gear VR with pre-orders for its latest Galaxy smartphones, the virtual reality trend is entering the mainstream.
It was little wonder the marketing community would look to jump on board — travel brands have been using VR videos to show off their destinations to would-be customers, automakers like Volvo can give people a test drive of their vehicles, and airlines are using VR as in-flight entertainment. But it’s probably more surprising that ad tech companies are jumping into VR — who wants to be served with ads when they’re fully immersed in a virtual world?