Apr 27, 2015 by airpush...
4 years ago, Airpush was founded with a dedication to constant innovation, creating new and exciting ways for advertiser to connect with mobile users throughout the world. Our newest ad types, Abstract Banners, are the culmination of our years of experience and represent the most dynamic, engaging and exciting things to hit adtech since rich media.
Abstract Banners use HTML5 in order to extend creative over app content, driving new levels of engagement with users, reducing banner blindness and driving new levels of campaign ROI. Abstract Banners can easily be created using self-serve templates, or can be custom created by our experienced design team.
In order to make it even easier to launch your first campaign with Abstract Banners, we are offering a 10% matchback on all prepaid deposits for the next 4 weeks.
The mobile banner has been trapped in a tiny little box for far too long. Airpush’s Abstract Banners are new and exciting creative formats that let your message expand into full-motion transparent overlays over content.
Abstract Banners also give rich media capabilities to performance campaigns because Airpush produces the creative for free and charges no ad serving fees. Abstract Banners combine the scale of 320×50 banner inventory with the rich engagement of full-screen interstitials.
Explosive Campaign Performance:
- 3-5x higher CTRs than standard banners.
- 2x higher post-click conversions.
- Eliminates banner blindness to maximize brand lift.
Easy Campaign Creation:
- Free creative design and ad serving.
- Advanced campaign targeting and optimization.
- Experienced account management.
Abstract Banner Templates
Get Rich Media performance instantly, with zero design costs and zero hosting fees. Use Airpush’s new Abstract Banner Templates to create dynamic, moving banners that have virtually endless creative possibilities.
- Easy, quick banner creation.
- Endlessly customizable.
- Use to quickly A/B test creative elements.
10% Matchback Promotion
Get a 10% match on all prepaid deposits up to $100,000!
What does this mean?
Make a deposit of at least $1,000 by April 22nd, and we will match that amount by 10%.
What are the limits?
Deposits up to $100,000 will be matched. Term accounts may qualify if they have a 0 balance.
How Do I Get Started?
Sign up for a new account below, or sign in to your existing account, and deposit at least $1,000. Your matching funds will be available within 72 hours.
At Airpush, we have always had a developer-first philosophy in the products we develop to drive real, reliable revenue for the tens of thousands of organizations that rely on us to grow their businesses. Our most recent suite of developer solutions, 360Banner and 360Interstitial, have proven so successful at increasing earnings from apps of virtually all kinds, that in Q1 2015 we are guaranteeing a $5 CPM (US) and $2 (International) for developers.
This promotion means that this the perfect time to monetize your app with Airpush! Fill out the form below, and an Airpush representative will contact you with additional details on the promotion.
- Guaranteed CPM of $5 in the USA and $2 in all other countries.
- Promotion dates are 1-18-15 through 3-18-15.
- Publishers must activate Abstract Banners as part of integration.
- Publishers must reach minimum of 50,000 installs to qualify.
- Additional CPM is capped at 2,000,000 impressions. After that rate, the earned CPMs levels will be paid out.
360Banner with Abstract Banners!
These innovative and deeply engaging ad formats seamlessly blend full motion transparent overlays with app content and result in dramatically higher earnings than any other banner format.
- 2x – 5x standard banner earnings.
- Gorgeous, closable, animated ads.
- Deep publisher controls.
- 100% high quality ads.
- Free weekly payments.
When we released Abstract Banners to the developer community a few weeks ago, we were extremely confident that they would increase earnings for every app that integrated them. Now that tens of thousands of mobile apps have replaced their standard banners with Abstracts, we have some very exciting data to share.
Average developer earnings have increased, on average, between 300-500%. Obviously these results will vary by app, but many mobile apps are seeing increases of many times this amount. To show you the potential increases that an individual developer might see, we contracted an independent study of 8 random apps that replaced standard 320×50 static banners with Airpush’s advanced new Abstract Banners. The results show dramatic increases in CPM earnings, using the same app and ad placement.
Of course, the only way you can see what Abstract Banners can do for your earnings is to integrate them yourselves. To sign up for an account or to download our most recent SDK, simply visit our portal HERE.
Here at Airpush, we are proud to announce the release of Share of Voice (SOV), the newest update to our Optimizer tool. For the first time ever, Share of Voice allows advertisers to monitor the percentage of wins a campaign is earning in order to precisely track how much of all available inventory they’re receiving. It’s now easier to make intelligent bidding optimizations, enabling you to fine-tune your entire campaign and maximize your overall ROI.
SOV is the newest feature in Optimizer, which already enables advertisers to analyze and optimize campaigns by 12 factors: carrier, country, U.S. state, landing page, ad creative, PubID, device type, manufacturer, OS version, network connection, app and time of day. Optimizer is also the only campaign optimization tool in the mobile industry that allows a two-factor drill down, meaning you can manage the bids of incredibly precise segments created by combining two of the factors listed above.
Now, with the addition of Share of Voice, you can view what percentage of a profitable inventory silo that you’re winning with your current bid and easily gauge how much more inventory incremental increases win you. This way, you can balance your bid increases with the resulting growth in reach, maximizing the profitability of your overall campaign.
SOV is a great tool for performance advertisers, because it enables them to manage increases in wins that result from bid increases and also see what profitable inventory they are leaving on the table. By making changes in real time, advertisers can adjust bids based on empirical performance data, rather than targeting presumptions or endless A/B testing.
For brands seeking to boost engagement with mobile users, Share of Voice allows them to see exactly how much penetration their brand message is receiving, and make highly adaptive changes accordingly that maximize consumer engagement. This results in dramatically higher ROI for virtually any type of campaign goal.
If you haven’t used Optimizer in a while, it’s time to dive back in and find out how SOV can help you maximize profits from your current campaigns. If you’re an advertiser who is relatively new to Airpush, this is a great time to launch an initial test campaign and learn what new levels profitability the system can deliver.
Airpush’s suite of targeting and optimization tools gives you everything you need to ensure your advertising spend is targeting the right inventory and maximizing conversions. It’s simple to use and gives you the power to make intelligent bidding adjustments that were never before possible. With the addition of Share of Voice, you can now more effectively balance the profitability and scale of your campaign in order to dramatically exceed your campaign goals and deliver industry-leading ROI for you or your client.
App Annie’s May 28th Distimo acquisition announcement has important implications for the app economy. To understand what this means to the industry let’s take a quick look back at the early days of the app stores and who has historically controlled app distribution.
In 2008, Steve Jobs forever disrupted the way people find and download mobile apps. He leveraged the same music distribution mechanism made famous by the iTunes Store to create the iTunes App Store, forever changing how we consume mobile content. Prior to the iTunes App Store, carriers held all the power of what apps would be installed on consumers’ phones by demanding that manufacturers deliver devices with the apps they wanted installed. If an app developer wanted to distribute an app, they previously had to go to great lengths to get a carrier to specify to the mobile handset manufacturer to include their app on the mobile device. Working with Apple and Google (who quickly followed Apple’s lead with the launch of their Android Market–now Google Play) was a noticeable improvement for app developers in the ease of gaining distribution of their apps than working with carriers, but nothing like the gains made by Apple and Google in controlling how apps were distributed.
In early 2009 I started hearing the first rumblings of “overnight app success stories” or “app millionaires”, savvy programmers who’d quit their day jobs, published an app on the iTunes app store, and started to rake it in as iPhone users hungry for apps to show off or play on their new iPhones, downloaded the few available apps en masse. There were tens of thousands of apps available in the iTunes App Store at that time and these early success stories caused tens of thousands of additional developers to start making and publishing apps of their own in search of similar instant fortune. Of course only the few, absolute best apps ever earned six figures in revenue, let alone millions, and app consumers quickly shied away from paying to download apps in favor of free ad-supported apps or the so-called freemium model, where an app is free to try, but additional features must be unlocked through in app payment.
By modeling the first App Store after the iTunes Music store, apps quickly became a hits driven business where apps like songs needed to climb to the “top of the charts” to generate more downloads. But unlike music that has so many methods of promotion including the radio, satellite radio, movie soundtracks, music videos, Rolling Stone magazine, etc., the category charts of top apps were both the means of distribution as well as the top promotional method for apps. What’s more other than the few developers who were successful in achieving top spots on the charts and Apple and Google, very few people understood the value of a hit app in every category of the app stores. Here was a booming very imperfect market with little information flow and those with the best information, Apple and Google, guarding that information very tightly.
Furthermore, the tools that Google and Apple offered to developers to make sense of the developers’ app installs and revenue were greatly lacking for anyone running an app business where small movements up and down the various charts in the matrix of multiple international app stores and categories within each app store, meant real changes to the amount of revenue a developer could expect to receive. Enter App Annie and Distimo who offered better dashboards to developers to track their business and in exchange got an inside view of enough companies’ data to start to unlock the secrets of the dollars and cents behind the app stores that Apple and Google held so close to the chest. While they might not know how much every productivity app was making, like Google and Apple did, if Distimo or App Annie had enough points on the curve of #1 to #50 app they could start to plot the whole curve and the more points they had the more accurately they could understand the value of each position on each category chart. App Annie built a business around selling this market intelligence to the serious larger development shops as well as VCs and mobile ad networks.
With AppAnnie acquiring Distimo, the combined entity now has many more points to plot more accurate curves of the value of the chart positions within each category in every app store. Their data still pales in comparison to what Apple and Google (and Microsoft) know about their respective app stores, but it is the best data available to anyone willing to pay for an inside look into the market in order to make important decisions about what app to build or fund next or whether they should reposition an existing app in a different category. These were really the only two players of any scale within this space and while their combination yields better data and should yield better products, I would imagine it would also lead to higher pricing since there is no longer any competition.
I’m also left somewhat perplexed as to why Nielsen or Comscore, or one of the other larger audience measurement companies, didn’t step up and buy Distimo, instead of allowing the company to sell to their leading competitor AppAnnie. With consumers spending more time on mobile, the app store data that AppAnnie controls is only going to go up over time and by the time one of the consumer audience measurement companies buys them they may wish they bought Distimo at a fraction of the future price when they had the chance.
New app development has surged in recent years as app developers have come to realize that monetizing apps with mobile advertising is a viable way to real and reliable revenue streams. As mobile ads become more relevant and targeted – something made possible through advanced user data – developer paydays and advertiser payoffs are trending higher.
In order to better track users and monitor the cash that in-app advertising generates, unique identifiers were developed for use on mobile devices like smartphones and tablets, something that has inflamed privacy issues with many consumers.In response to growing privacy fears, Google recently announced their new Advertising ID.
Advertising ID will allow advertisers to track users across all Android apps using an anonymous, unique identifier, something that tows the line between growing consumer privacy concerns and the requirements of advertisers to be able to track their advertising more precisely.
The new Advertising ID, similar to Apple’s IDFA introduced last year (and now compulsory for all iOS apps), will be used to track advertising and gather analytical information about users, but with one major difference; it can be turned off.
In effect, Advertising ID gives control back to millions of Android users around the world when it comes to the ads they want to receive on their devices. It can be reset any time the user feels the need by simply clicking Ads in Google Settings, and offers the user the ability to opt out of ad networks that build user “data profiles” in order to better target their interest-based advertising. It can be compared to the ubiquitous “cookie” that’s been used for years on computers for tracking purposes, but with one mammoth difference – it’s global. Where cookies can only be accessed from the original website where they were created, Advertising ID will be the same across all apps located on the same device.
Advertiser ID FAQ:
Is there actually a need for a unique identifier?
Frankly, yes. Over the last decade, advertising networks have been focused on delivering their ads to specific users at a specific time and place. In order to do this they’ve built sophisticated tools to gauge campaign as precisely as possible, spend their budgets prudently and protect their users by providing advertising that doesn’t interrupt their app experience. This is vital to the success of any advertising campaign.
Another reason that unique identifiers are needed is financial. Without them, accurately attributing monetary funds to affiliates would be difficult. App developers earn money by hosting advertising and also by cross promoting other apps. In order to get paid for all of this activity, they need a tracking system that allows them to precisely track the process from beginning to end. Unique identifiers allow them to do just that.
Why should app developers care about these new changes?
In the past, an Android user had very little control when it came to changing identifiers that advertising agencies used to track their data. Aside from resetting an Android device to factory settings there was no way to change them and also no way to opt out of being anonymously tracked. Advertisers took advantage of this fact with persistent identifiers like the Android ID and used them to build user profiles. In the wake of Google’s Advertising ID and Apple’s IDFA, however, that reality is about to change.
Since Google is requiring that all new apps as well as all new updates must have the new Advertising ID after August 1 of this year, all app developers will be required to follow the new guidelines. The new Advertising ID will be a widely supported standard that cuts down on the need for unnecessary code development, but it will also mean that advertisers will no longer be “running the show” when it comes to their in-app ads.
For Android users it’s a step in the right direction as far as privacy is concerned because it gives them control that some have wanted with an easy way to opt out.
It remains to be seen, however, just how strict Google will be when enforcing their new policy, how far they will go to encourage its adoption in the marketplace as a whole, and, most importantly, what advertisers and app developers will come up with in the future in order to make sure that mobile users still see their ads.
In July 2013, the race to one million apps between Google’s Android operating system and Apple’s iOS ended when Google’s VP of Android product development Hugo Barra announced that the Google Play store had finally grown to contain more than one million applications.
With 50 billion apps downloaded to smartphones and tablets across the Android ecosystem, Google Play effectively became the big guy in the world of mobile apps.
But if you thought that Google Play was the only game in town for the little green robot, you’d be wrong. In fact, there are quite a few alternative Android app stores around where you can download apps to your smartphones and tablets without ever going near Google Play. This, of course, may seem anomalous to Apple loyalists, as iOS users still have all but one destination from which they may procure apps.
Sans Google Play, here’s the current running list of all Android app stores open for business domestically and abroad today:
- Amazon Appstore
- AndroidPit App Center
- Camangi market
- D.cn Games Center
- LG Application Store
- N-Duo Market
- Naver Nstore
- Opera Mobile Store
- Samsung App Store
- SK T-Store
- Soc.io Mall
- Software Store (Sprint)
- Taobao App Market
- Tencent App Gem
In the grand scheme of things, there are many good reasons to use alternative app stores in the Android ecosystem. Since they’re all trying to catch up with Google Play, many offer perks and bonuses to set themselves apart and make them more attractive to users. Many of the opportunities afforded are entirely unfamiliar to the Google Play experience.
What are these bonuses and perks? For starters, numerous app stores offer free apps as well as an unending assortment of promotions. You might discover and download, for example, a fantastic new premium app on “free app day,” or get your hands on a popular but pricy app at a steeply discounted price.
If you’re looking for the top app in a particular genre, many of these alternative app stores serve up curated lists that have been filtered either for quality, for a specific age group, or for some other specific criteria, making it much easier for a user to find an app that fits their needs.
Depending on which alternative app store you patronize, you’ll also discover ample choices that won’t exactly make it into Google Play’s “Top 10” chart, which is perfect for users searching for something out of the ordinary. Alas, there are even alternative app stores that cater to a specific country or part of the world, because let’s face it, people in Afghanistan probably have little interest in downloading Angry Birds.
What’s in it for app developers?
One of the biggest problems that new apps face on Google Play is simply that, with over 1 million apps now in their teeming storefront, unless a new app really stands out from the crowd via a strong marketing push there’s a good chance that it won’t sell well.
Oh, who are we kidding? It might not sell at all.
Thanks to some of these third party app stores, the chance of a new app getting the exposure it needs to be successful is much higher. One of the biggest of the alternative app stores, for example, is the Amazon App Store, which helps developers get exposure for their new apps by offering users a sophisticated and organized store that lets them find apps for a lot of different, more specific activities.
And those curated lists we talked about above? In countries like China, where practically all of Google’s services are banned, app developers have no choice but to go with local alternative app stores.
Lastly, while Google Play is certainly the place where you’d love to see your app featured and get downloaded like crazy, for developers who want to maximize the exposure of their new and unknown apps (as well as make as much money as possible from them), these alternative app stores are a godsend.
With regard to monetizing apps through mobile ads, developers are enamored with the fact that the majority of Android app stores don’t follow Google Play’s lead and erect strict limitations on ad units or on-app advertising tactics. This affords developers and their ad networks of choice a tremendous amount of freedom in choosing how to most effectively monetize applications for a targeted audience.
Are there any risks to using alternative app stores?
For users who download apps from alternative app stores, there’s the added task of having to enable downloads from these new sites in order to be able to get the apps on your Android device.
In order to do that, a user will need to go into their Settings menu, click on “Security” and then again on “Unknown Sources.” Users should also be aware that malware can sometimes be a problem but, if they download an Android security app first and exercise prudent judgment with the content they procure, malware and related security risks can be greatly mitigated.
App developers, however, face a number of concerns as well, including forced promotions, portals that aren’t always as transparent as they should be, and a longer lag time in getting updates out to their users.
All in all, alternative app stores are definitely growing in popularity and food good reason. While they might never reach the sheer volume of apps housed in and downloaded from Google Play, they offer a better experience for many Android app users and create more opportunities for Android app developers all over the world.
2014 was a banner year for Airpush at Mobile World Congress, with a dramatically expanded booth presence where the mobile industry’s most influential players were presented with a preview of upcoming portal innovations. They were also treated to one of the largest parties of the conference, with over 700 packing into the Salt Venue inside the W Hotel for a night that will truly go down as one of the best of the year.
Relive it all by viewing the video below, or visit our slideshow here.
Mobile Real Time Bidding (RTB) is at the intersection of two of the fastest growing areas within digital advertising as a whole, programmatic buying and mobile advertising. Market intelligence firms such as Forrester, IDC, and Parks Associates have all been monitoring the growth in online RTB and made various estimates on its current size. Using round numbers and comparing the available estimates, RTB as a whole is approximately a $3 Billion industry in the U.S. in 2013 and forecasted to grow to approximately $9 Billion by 2016. Worldwide spending via RTB may reach $14 Billion by 2016. Meanwhile, according to eMarketer, U.S. mobile advertising revenue will grow 77.3 percent from $4.11 Billion in 2012 to $7.29 Billion by year’s end. For an update on Mobile RTB’s growth in Q2 2013, please see this article.
Before delving into mobile RTB itself, let’s take a step back and define some of the alphabet soup of specialized acronyms and terms associated with this space and briefly discuss what’s led mobile RTB to become the white hot growth area within digital advertising.
Take the example of a sports brand looking to advertise to male sports enthusiasts who like to be on the cutting edge with their sports footwear purchases. In the past advertisers and their agencies would define an audience they were looking to reach, for instance, Male, 24-36, sports enthusiasts living in urban areas, with college educations, and a household income of $50,000 or more. Next a media budget would be allocated and a media planner would develop a media plan by talking to a large number of media outlets: television stations, radio stations, magazine publishers, billboard companies, online web sites, and more recently mobile app publishers or mobile ad networks, etc. The media planner would need to understand which media outlets were targeted to their desired audience as well as the cost, usually in Cost per Mille (CPM- cost per thousand impressions), of taking out advertising space in these media outlets. The media planner would divide up the budget for the media plan among the media outlets they thought would be most successful in reaching the desired audience and sign insertion orders (IOs) to buy media from the media outlets. Hopefully from the brief outline of this process in the paragraph above, it’s become clear that this is an incredibly inefficient process.
Over the past 8 years media buyers have looked to become more efficient, at least with their purchases of online media through RTB. Web site publishers now “broadcast” the availability of eyeballs (impressions) looking at their web site in real time and conduct auctions on exchanges (not dissimilar from stock exchanges such as the NYSE) for media buyers to buy this media in real time via cloud-based software that is programmed to “listen” for these impressions (Demand Side Platforms or “DSPs”). In some cases the publisher will identify the name of the web site associated with the impression, such as Sports Illustrated or ESPN (in our example above), but in other cases they will not identify the name of the web site and instead append information about the audience looking at their web site in the bid request that is sent to auction on the exchange. Trading desks within advertising agencies program their DSPs to “listen” for desired impressions and make decisions in real time based on their media budgets at any given time and metrics about how many conversion events such as clicks on a web site banner ad or online purchases are taking place as a result of the auctions they are winning.
With the huge growth in adoption of smartphones and tablets over the past few years, there’s been an enormous shift in how digital content is viewed. Consumers who previously performed searches and browsed the web on their PCs are now doing 20-50% of this activity on their mobile phones or tablets, even when their PCs are close by! Tablets are now outselling PCs. Because of this shift, web site publishers are seeing declines in their online advertising and scrambling to sell more mobile and tablet advertising to make up for their losses from desktop web advertising revenue. Even giant Google, announced as part of their earnings announcement earlier this month, that they are susceptible to this trend. Meanwhile advertisers who’ve observed the same trend are eager to reach their target audience on their smartphone or tablet screens. This creates the perfect storm for Mobile RTB.
Some of the companies who accurately predicted this shift in content viewing and put themselves in a great place to be at the eye of the storm with their mobile exchanges include AppNexus, Inneractive, Mobclix, MoPub, Nexage, Pubmatic, Rubicon Project, Samsung, and Smaato. They did so by aggregating a large number of mobile app and mobile web site publishers and making their ad impressions available for RTB on their mobile exchanges. Recently Millennial Media and Flurry, and most recently Mojiva, have announced that they will soon be launching mobile exchanges of their own. Here at Airpush we’re also working in partnership with OpenX to make our mobile ad inventory available programmatically via our own private exchange we expect to launch in the Fall.
On July 1st at Airpush we launched AirDSP which allows media buyers to use the user interface on our web site to target very specific audiences on their mobile devices both through the Airpush network as well as the leading mobile exchanges. This past February Millennial Media purchased mobile DSP, Meta Resolver, and two weeks ago, online DSP X+1 purchased the mobile specialist agency/DSP, WDA, in order to accelerate their ability to execute programmatic buys on mobile. Additional consolidation by online DSPs buying up successful mobile DSPs is likely. Mobile RTB is sure to remain a rapidly growing area in the next few years and we look forward to discussing future industry trends as well as our own experiences and new products on this blog in the near future.
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