August Developer Update

by / Friday, 31 July 2015 / Published in Airpush Mobile Advertising Blog

In this August Developer Newsletter we bring you some important improvements to our portal, including dramatically reduced antivirus flagging, and improved integration and earnings reporting. We’ve also issued important updates to our Bundled Payment Rates.

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Announcing “The Performance Creative Initiative”

by / Monday, 27 July 2015 / Published in Airpush Mobile Advertising Blog

The Performance Creative Initiative is a result of years of our innovation and experience in the mobile space, combining top-tier agency creative capabilities with massive reach and proven performance abilities. Previously available only to select advertisers, the program is now available to all.

The core of the program consists of a reorganization of the traditional mobile media purchasing process. Airpush’s Performance Creative Initiative gives mobile advertisers access to custom design, media buying, and real-time campaign optimization services that communicate and evolve throughout the life of the campaign, dramatically increasing performance as well as reducing overall cost to the client.

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New Account Management and Sales Operations from Digital Venture

by / Wednesday, 01 July 2015 / Published in Airpush Mobile Advertising Blog

Airpush is proud to announce an exclusive partnership with Digital Venture, a media organization that focuses on managing mobile planning and campaign management in the Middle East and North Africa. This agreement covers the following countries:

Afghanistan, Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Nigeria, Oman, Pakistan, Palestine, Qatar, Saudi Arabia, Syria, Tunisia, UAE, Yemen

Airpush will continue to give all clients access to our award-winning mobile advertising platform, but Digital Venture will take over account management and sales operations. We are extremely confident that our partnership will results in increased ROI for your campaigns.

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Product Release – Bundled SDKs & Universal SDK

by / Friday, 15 May 2015 / Published in Airpush Mobile Advertising Blog

Two weeks ago we released a game-changing update to our award-winning Standard SDK. This included significant increases in earnings potential, optimizations to improve the user experience and dramatically easier integrations.

Today we are happy to announce the launch of the remainder of our integrations, Bundled SDK 1, Bundled SDK 2 and Universal SDK, which have consistently proven to the be most profitable monetization solutions available to publishers throughout the world.

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Product Release – Standard SDK 8!

by / Monday, 27 April 2015 / Published in Airpush Mobile Advertising Blog

Today we are happy to announce one of the largest and most important SDK upgrades we have ever released. Airpush’s new Standard SDK 8 includes one of the most advanced video ad units that the mobile industry has ever seen, new optimizations to our advanced Abstract Banners, removal of the end user agreement and dramatic improvements in ease of integration via a completely new Portal Help Section.

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Introducing Abstract Banners for Advertisers + Get 10% Matchback on Prepaid Deposits

by / Tuesday, 24 March 2015 / Published in Airpush Mobile Advertising Blog

4 years ago, Airpush was founded with a dedication to constant innovation, creating new and exciting ways for advertiser to connect with mobile users throughout the world. Our newest ad types, Abstract Banners, are the culmination of our years of experience and represent the most dynamic, engaging and exciting things to hit adtech since rich media.

Abstract Banners use HTML5 in order to extend creative over app content, driving new levels of engagement with users, reducing banner blindness and driving new levels of campaign ROI. Abstract Banners can easily be created using self-serve templates, or can be custom created by our experienced design team.

In order to make it even easier to launch your first campaign with Abstract Banners, we are offering a 10% matchback on all prepaid deposits for the next 4 weeks.

The mobile banner has been trapped in a tiny little box for far too long. Airpush’s Abstract Banners are new and exciting creative formats that let your message expand into full-motion transparent overlays over content.

Abstract Banners also give rich media capabilities to performance campaigns because Airpush produces the creative for free and charges no ad serving fees. Abstract Banners combine the scale of 320×50 banner inventory with the rich engagement of full-screen interstitials.

Explosive Campaign Performance:

  • 3-5x higher CTRs than standard banners.
  • 2x higher post-click conversions.
  • Eliminates banner blindness to maximize brand lift.

Easy Campaign Creation:

  • Free creative design and ad serving.
  • Advanced campaign targeting and optimization.
  • Experienced account management.

Abstract Banner Templates

Get Rich Media performance instantly, with zero design costs and zero hosting fees. Use Airpush’s new Abstract Banner Templates to create dynamic, moving banners that have virtually endless creative possibilities.

  • Easy, quick banner creation.
  • Endlessly customizable.
  • Use to quickly A/B test creative elements.

10% Matchback Promotion

Get a 10% match on all prepaid deposits up to $100,000!

What does this mean?

Make a deposit of at least $1,000 by April 22nd, and we will match that amount by 10%.

What are the limits?

Deposits up to $100,000 will be matched. Term accounts may qualify if they have a 0 balance.

How Do I Get Started?

Sign up for a new account below, or sign in to your existing account, and deposit at least $1,000. Your matching funds will be available within 72 hours.

Create Account Sign in

Guaranteed $5 CPM during Q1

by / Tuesday, 20 January 2015 / Published in Airpush Mobile Advertising Blog

At Airpush, we have always had a developer-first philosophy in the products we develop to drive real, reliable revenue for the tens of thousands of organizations that rely on us to grow their businesses. Our most recent suite of developer solutions, 360Banner and 360Interstitial, have proven so successful at increasing earnings from apps of virtually all kinds, that in Q1 2015 we are guaranteeing a $5 CPM (US) and $2 (International) for developers.

This promotion means that this the perfect time to monetize your app with Airpush! Fill out the form below, and an Airpush representative will contact you with additional details on the promotion.

Promotion Details:

  • Guaranteed CPM of $5 in the USA and $2 in all other countries.
  • Promotion dates are 1-18-15 through 3-18-15.
  • Publishers must activate Abstract Banners as part of integration.
  • Publishers must reach minimum of 50,000 installs to qualify.
  • Additional CPM is capped at 2,000,000 impressions. After that rate, the earned CPMs levels will be paid out.

360Banner with Abstract Banners!

These innovative and deeply engaging ad formats seamlessly blend full motion transparent overlays with app content and result in dramatically higher earnings than any other banner format.

  • 2x – 5x standard banner earnings.
  • Gorgeous, closable, animated ads.
  • Deep publisher controls.
  • 100% high quality ads.
  • Free weekly payments.

Developer Earnings Study – Up To 1,640% Increase with Abstract Banners

by / Sunday, 30 November 2014 / Published in Airpush Mobile Advertising Blog

When we released Abstract Banners to the developer community a few weeks ago, we were extremely confident that they would increase earnings for every app that integrated them. Now that tens of thousands of mobile apps have replaced their standard banners with Abstracts, we have some very exciting data to share.

Average developer earnings have increased, on average, between 300-500%. Obviously these results will vary by app, but many mobile apps are seeing increases of many times this amount. To show you the potential increases that an individual developer might see, we contracted an independent study of 8 random apps that replaced standard 320×50 static banners with Airpush’s advanced new Abstract Banners. The results show dramatic increases in CPM earnings, using the same app and ad placement.

Airpush Abstract Banners

Of course, the only way you can see what Abstract Banners can do for your earnings is to integrate them yourselves. To sign up for an account or to download our most recent SDK, simply visit our portal HERE.

Introducing “Share of Voice (SOV),” the Latest Addition to Airpush’s Optimizer Tool

by / Sunday, 29 June 2014 / Published in Airpush Mobile Advertising Blog

Airpush Share of Voice (SOV) for OptimizerHere at Airpush, we are proud to announce the release of Share of Voice (SOV), the newest update to our Optimizer tool. For the first time ever, Share of Voice allows advertisers to monitor the percentage of wins a campaign is earning in order to precisely track how much of all available inventory they’re receiving. It’s now easier to make intelligent bidding optimizations, enabling you to fine-tune your entire campaign and maximize your overall ROI.

SOV is the newest feature in Optimizer, which already enables advertisers to analyze and optimize campaigns by 12 factors: carrier, country, U.S. state, landing page, ad creative, PubID, device type, manufacturer, OS version, network connection, app and time of day. Optimizer is also the only campaign optimization tool in the mobile industry that allows a two-factor drill down, meaning you can manage the bids of incredibly precise segments created by combining two of the factors listed above.

Now, with the addition of Share of Voice, you can view what percentage of a profitable inventory silo that you’re winning with your current bid and easily gauge how much more inventory incremental increases win you. This way, you can balance your bid increases with the resulting growth in reach, maximizing the profitability of your overall campaign.

SOV is a great tool for performance advertisers, because it enables them to manage increases in wins that result from bid increases and also see what profitable inventory they are leaving on the table.  By making changes in real time, advertisers can adjust bids based on empirical performance data, rather than targeting presumptions or endless A/B testing.

For brands seeking to boost engagement with mobile users, Share of Voice allows them to see exactly how much penetration their brand message is receiving, and make highly adaptive changes accordingly that maximize consumer engagement. This results in dramatically higher ROI for virtually any type of campaign goal.

If you haven’t used Optimizer in a while, it’s time to dive back in and find out how SOV can help you maximize profits from your current campaigns. If you’re an advertiser who is relatively new to Airpush, this is a great time to launch an initial test campaign and learn what new levels profitability the system can deliver.

Airpush’s suite of targeting and optimization tools gives you everything you need to ensure your advertising spend is targeting the right inventory and maximizing conversions. It’s simple to use and gives you the power to make intelligent bidding adjustments that were never before possible. With the addition of Share of Voice, you can now more effectively balance the profitability and scale of your campaign in order to dramatically exceed your campaign goals and deliver industry-leading ROI for you or your client.

After the App Goldrush: App Annie Acquires Distimo

App Annie’s May 28th Distimo acquisition announcement has important implications for the app economy.  To understand what this means to the industry let’s take a quick look back at the early days of the app stores and who has historically controlled app distribution.

In 2008, Steve Jobs forever disrupted the way people find and download mobile apps.  He leveraged the same music distribution mechanism made famous by the iTunes Store to create the iTunes App Store, forever changing how we consume mobile content.  Prior to the iTunes App Store, carriers held all the power of what apps would be installed on consumers’ phones by demanding that manufacturers deliver devices with the apps they wanted installed.  If an app developer wanted to distribute an app, they previously had to go to great lengths to get a carrier to specify to the mobile handset manufacturer to include their app on the mobile device. Working with Apple and Google (who quickly followed Apple’s lead with the launch of their Android Market–now Google Play) was a noticeable improvement for app developers in the ease of gaining distribution of their apps than working with carriers, but nothing like the gains made by Apple and Google in controlling how apps were distributed.

In early 2009 I started hearing the first rumblings of  “overnight app success stories” or “app millionaires”,  savvy programmers who’d quit their day jobs, published an app on the iTunes app store, and started to rake it in as iPhone users hungry for apps to show off or play on their new iPhones, downloaded the few available apps en masse.  There were tens of thousands of apps available in the iTunes App Store at that time and these early success stories caused tens of thousands of additional developers to start making and publishing apps of their own in search of similar instant fortune.  Of course only the few, absolute best apps ever earned six figures in revenue, let alone millions, and app consumers quickly shied away from paying to download apps in favor of free ad-supported apps or the so-called freemium model, where an app is free to try, but additional features must be unlocked through in app payment.

By modeling the first App Store after the iTunes Music store, apps quickly became a hits driven business where apps like songs needed to climb to the “top of the charts” to generate more downloads.  But unlike music that has so many methods of promotion including the radio, satellite radio, movie soundtracks, music videos, Rolling Stone magazine, etc., the category charts of top apps were both the means of distribution as well as the top promotional method for apps.  What’s more other than the few developers who were successful in achieving top spots on the charts and Apple and Google, very few people understood the value of a hit app in every category of the app stores.  Here was a booming very imperfect market with little information flow and those with the best information, Apple and Google, guarding that information very tightly.

Furthermore, the tools that Google and Apple offered to developers to make sense of the developers’ app installs and revenue were greatly lacking for anyone running an app business where small movements up and down the various charts in the matrix of multiple international app stores and categories within each app store, meant real changes to the amount of revenue a developer could expect to receive.  Enter App Annie and Distimo who offered better dashboards to developers to track their business and in exchange got an inside view of enough companies’ data to start to unlock the secrets of the dollars and cents behind the app stores that Apple and Google held so close to the chest.  While they might not know how much every productivity app was making, like Google and Apple did, if Distimo or App Annie had enough points on the curve of #1 to #50 app they could start to plot the whole curve and the more points they had the more accurately they could understand the value of each position on each category chart.  App Annie built a business around selling this market intelligence to the serious larger development shops as well as VCs and mobile ad networks.

With AppAnnie acquiring Distimo, the combined entity now has many more points to plot more accurate curves of the value of the chart positions within each category in every app store.  Their data still pales in comparison to what Apple and Google (and Microsoft) know about their respective app stores, but it is the best data available to anyone willing to pay for an inside look into the market in order to make important decisions about what app to build or fund next or whether they should reposition an existing app in a different category.  These were really the only two players of any scale within this space and while their combination yields better data and should yield better products, I would imagine it would also lead to higher pricing since there is no longer any competition.

I’m also left somewhat perplexed as to why Nielsen or Comscore, or one of the other larger audience measurement companies, didn’t step up and buy Distimo, instead of allowing the company to sell to their leading competitor AppAnnie.  With consumers spending more time on mobile, the app store data that AppAnnie controls is only going to go up over time and by the time one of the consumer audience measurement companies buys them they may wish they bought Distimo at a fraction of the future price when they had the chance.