Sep 23, 2016 by airpushAirpush Unveils Mobi.Info; Mobile Publishers Can Now Monetize through Unique Marketplace and New Beacon Capabilities fro...
Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more direct line between mobile user data and dollars.
Mobile ad firm Airpush is set to launch its mobile data marketplace mobi.info, where companies can purchase precise device location information, including beacon data, encrypted email addresses, device identifiers and information showing which apps phones have installed and how frequently they’re accessed. The idea is to give mobile app publishers a way to feed their data wares into a buying hub that could help them monetize the data generated when people open and interact with their apps, whether or not an ad is served into the app.
Viewers of Post Fruity Pebbles’ virtual reality content will be sprayed with water guns and pummeled by dodgeballs in an immersive 30-second pre-roll spot beginning next week as part of the brand’s lighthearted “Yabba Dabba Doo” campaign.
The ad, which takes the viewer through a series of colorful, vibrant activities like painting a mural and jamming with a garage band, marks Post’s first foray into the world of VR marketing and will run on multi-platform apps VirtualSky and StartApp. What truly sets Pebbles’ effort apart from other marketers’ attempts at VR marketing is that it’s a more guided, deliberately organized experience.
With VR headsets like the Oculus Rift and HTC Vive selling out in minutes and Samsung bundling in its Gear VR with pre-orders for its latest Galaxy smartphones, the virtual reality trend is entering the mainstream.
It was little wonder the marketing community would look to jump on board — travel brands have been using VR videos to show off their destinations to would-be customers, automakers like Volvo can give people a test drive of their vehicles, and airlines are using VR as in-flight entertainment. But it’s probably more surprising that ad tech companies are jumping into VR — who wants to be served with ads when they’re fully immersed in a virtual world?
Fraud protection firm Pixalate is out today with a first-of-its-kind Good Housekeeping Seal of Approval for sellers of in-app ad space.
Of course, the Santa Monica, California-based firm isn’t calling it that. Instead, the listing is called the Mobile Seller Trust Index, or MSTI. The monthly index ranks supply-side ad platforms (SSPs) — which represent the ad space inventory from app publishers — by evaluating such factors as legitimate inventory, fraud, transparency, and location.
The top ten in-app ad inventory sellers for August, the period covered by this first ranking, are: Amobee, Rubicon Project, Big Mobile Group, Millennial Media Exchange, OpenX, Airpush, Marketplace, Google Ad Exchange, Nexage Inc., and InMobi. One hundred twenty-five SSPs were evaluated on over five billion impressions tracked through the Pixalate platform.
Mobile Marketing Watch: From App Annie to Airpush, Growthverse Helps Marketers ‘Visualize’ the Best Industry Leaders, Resources
Who are the most important players and service providers in the digital marketing game today?
Regardless of your problem, challenge, or opportunity, a new resource from Accel Partners can help steer you toward the appropriate partner you need get out of a mess or make the most of a promising situation.
Mobile Advertising Watch: Pushing in the Right Direction – Mobile Advertising Innovator Airpush Offers Optimal Design, Massive Reach with ‘The Performance Creative Initiative’
It’s a major new push from one of the world’s leading mobile advertising platforms — and it shows a lot of market moxie.
On Thursday, Los Angeles-based Airpush unveiled The Performance Creative Initiative (PCI). And MAW scored an exclusive first look. Just as marketers strive to streamline and perfect their advertising efforts, Airpush has been hard at work lately on this innovative new offering that could potentially give them a big leg up. If Airpush’s offering works as intended, gone will be the days of fragmented activities, extensive design optimization costs and waiting for a flight to end before seeing the results.
Mobile Advertising Watch: Innovative, Rich Media + Video Mobile Ad Formats Delivering Impressive Brand Lift and Performance Increases
The last few years have been nothing if not impressive for the amount of new and reinvented mobile advertising formats made available to publishers and brands worldwide. From reimagined banners and native, to video and other outside-the-box in-app ads, there are a plethora of new and exciting avenues available to get mobile ads in front of consumers’ eyes.
Among the most promising of the lot are rich media ads; complex ads created using Flash, Java and other new technologies like HTML5. The biggest difference between rich media ads and standard banner ads is akin to the difference between a black & white TV from the 1940’s and one of today’s superHD smart TVs. And that’s far from an exaggerated comparison. Rich media ads include multiple levels of possible user engagement and interaction, from streaming videos to pictures, games, tweets and more, all embedded in the ad and intended to pull the user in and get them involved, which of course greatly increases the likelihood of a sale or other user action.
Mark Twain is being plagiarized by banner ads in Barcelona, Spain on Wednesday at Mobile World Congress 2015. You can practically hear the often-maligned ad format bellowing that reports of its demise have been greatly exaggerated.
Sure, most banners are annoying, unattractive, and completely ineffective. But that’s most — certainly not all. In fact, it’s the constant reinvention and re-invigoration of banners by today’s leading mobile ad platforms and mobile advertising pioneers that keep banners coming back from the precipice of death year after year. But the banner could very well have a banner year in 2015 thanks to a handful of new offerings to the mobile advertising landscape being demonstrated today.
Developing customized retail apps to deliver mobile promotions and generate customer data or retooling existing systems to accommodate backend solutions like Apple Passbook or Google Wallet may be out of reach for many small and mid-sized businesses, but there are some no- and low-cost channels and tools available that can make mobile marketing feasible for almost any business. A key point is that SMBs must stick to expectations and execution that align with where the industry is today, says Inman Breaux, COO of Airpush, a provider of data-driven mobile advertising solutions.
SMBs with limited resources should have a specific goal in mind and make utilization of location data a priority. “From there, it’s important to execute the marketing campaign with partners who can effectively leverage users’ location data,” Breaux says. “You don’t want to waste money reaching users outside of your business’s physical geography.”
Airpush (voted Forbes #2 Most promising company 2014), announces the release of Share of Voice (SOV), the newest update to our Optimizer tool. For the first time ever, Share of Voice allows advertisers to monitor the percentage of wins a campaign is earning in order to precisely track how much of all available inventory they’re receiving. It’s now easier to make intelligent bidding optimizations, enabling the fine-tuning of an entire campaign and a new way to maximize overall ROI.
SOV is the newest feature in Optimizer, which already enables advertisers to analyze and optimize campaigns by 12 factors: carrier, country, U.S. state, landing page, ad creative, PubID, device type, manufacturer, OS version, network connection, app and time of day. Optimizer is also the only campaign optimization tool in the mobile industry that allows a two-factor drill down, meaning advertisers can manage the bids of incredibly precise segments created by combining two of the factors listed above.
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MOBI.INFO, World’s Largest Mobile-Data Marketplace, Launches to Enable Mobile App Monetization without AdsAirpush Unveils Mobi.Info; Mobile Publishers Can Now Monetize through Unique Marketplace and New Beacon Capabilities fro...
- Sep 22, 2016 by airpushMobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company ...
- Jul 13, 2016 by airpushViewers of Post Fruity Pebbles’ virtual reality content will be sprayed with water guns and pummeled by dodgeballs...
- Mar 14, 2016 by airpushWith VR headsets like the Oculus Rift and HTC Vive selling out in minutes and Samsung bundling in its Gear VR with pre-o...
- Nov 6, 2015 by airpushWe wanted to give all of our valued advertisers an early holiday gift – a 10% match back on qualifying prepaid dep...