PandoDaily: Quiet giant Airpush adds Google senior exec Matt Shaw as CRO, aims to ramp profitability ahead of likely IPO

by / Wednesday, 05 February 2014 / Published in Airpush Press Mentions

The word is getting out about Airpush. A year ago, the bootstrapped profitable Los Angeles mobile ad network was flying under everyone’s radar. Then, last summer, it crossed 100,000 apps in its network (a number that’s now north of 120,000) and announced it was profitable at more than $150 million in revenue. The industry, rightly, sat up and took notice. A No. 1 Ranking on Forbes 2013 Tech 200 list followed and this year Airpush been recognized as No. 2 on Forbes’ Most Promising Companies of 2014 list. The secret’s out.

Today, Airpush is announcing the first fruits of that notoriety. The company has hired former Google Global Head of Mobile Display Matt Shaw as its first Chief Revenue Officer (CRO). It’s a major coup. Count Shaw, one of the search giant’s senior most mobile advertising execs, as another one of those industry insiders who had no idea Airpush was generating the scale and profitability it has. He knows now, and judging by the new logo on his business card, he’s made up his mind about the company’s future prospects.

Read More at PandoDaily

Ad Exchanger: OpenX And Airpush Unveil New Private Mobile Exchange

by / Monday, 03 February 2014 / Published in Airpush Press Mentions

Ad exchange OpenX and the mobile ad network Airpush launched a mobile private exchange AirX on Monday. AirX combines OpenX’s real-time bidding (RTB) exchange with Airpush’s ad network.  Approved advertisers receive a first look at the inventory of more than 120,000 Android apps, said Seth Socolow, SVP for strategic partnerships at Airpush.

“One of the main benefits [to AirX] is scale,” Socolow said. “We’ve got the second-largest mobile ad network on the Android platform [the largest is Google’s AdMob]. Another key benefit relates to the move towards hyperlocal programmatic buying: 50% of the traffic that we’re seeing through our exchange includes GPS lat/long information.”  OpenX launched its first private mobile ad exchange two years ago with Samsung. Partnering with Airpush on a new mobile private exchange “made sense” given its focus on location data, among other factors, said Rob Kramer, general manager of mobile at OpenX.

Read More at Ad Exchanger

Forbes: America’s Most Promising Companies of 2014

by / Tuesday, 28 January 2014 / Published in Airpush Press Mentions

Though we prize growth numbers on our Most Promising list, top line doesn’t say everything. We want sustainable growth, so we strive to take a holistic gauge of the companies that apply. Over the course of four months we reviewed hundreds of applications from businesses across the country. The final assessment is based on growth (both in sales and hiring), quality of management team and investors, margins, market size and key partnerships. Then we spoke to each company to make sure we didn’t miss anything.

Producing a ranking in the opaque world of privately-held companies is never easy. But we’re confident that many of these are the IPOs and billion-dollar acquisitions of tomorrow.

Read More at Forbes

LA Business Journal: Pickup Moves Mobile Network Into Native Ads

by / Monday, 09 December 2013 / Published in Airpush Press Mentions

The hot new thing in the world of advertising is getting ads on mobile phone apps. But we’re not talking banner ads or animated spots. The ads will be integrated into the program. For example, if a smartphone user opens a personal task app and creates a task called “make dinner,” different recipes will be shown. But the content will be sponsored by advertisers, who will suggest their products be used through subtle promotions known as native ads. Airpush Inc., a mobile ad network in West Los Angeles, is breaking into native ads for mobile apps through its recent acquisition of Hubbl, a New York company that specializes in that area.

“What we’re trying to do in broad terms is create a native ad solution for mobile app developers that works universally for all app developers,” said Asher Delug, founder and chief executive of Airpush. “It’s essentially a framework for them to … deliver ads that are woven into the functionality and content of their app rather than just slapped on like a banner ad.”

Read More at LA Business Journal

Venturebeat: Airpush Has a Bold New Plan for Native Mobile Ads (But Won’t Tell Us What it is)

by / Friday, 11 October 2013 / Published in Airpush Press Mentions

Facebook and Twitter may dominate discussions about mobile native ads, but Airpush says it’s about to steal some of their thunder.  The mobile ad network, which is plugged into roughly 120,000 apps, says it’s working on a new kind of mobile native ad format that any app, no matter how big or small, can take advantage of.  “Native advertising” refers to ads that take the form of the content that surrounds them in an effort to attract the user’s eye. While the idea has been popular among cash-strapped online publishers as of late, there have been few attempts to offer something similar on mobile phones.

That’s created a major opportunity for Airpush, which says native mobile ads can help app developers make more money and add far more value to brands’ mobile campaigns. To that end, the company has acquired app discovery platform Hubbl for $15 million. Hubbl, which was founded just last year, says it has both the data and the expertise to help Airpush as it develops its new native ads product. “If you’re an app developer, you want ad content that maximizes the monetization potential of your app. Our platform will do that,” Hubbl CEO Kushal Choksi told VentureBeat. Unfortunately, neither Hubbl nor Airpush would give us much information on this native ad platform, which they plan to unveil early next year.

Read More at Venturebeat

TechCrunch: Airpush Acquires Hubbl for $15 Million to Bring Native Ads to Mobile

by / Thursday, 10 October 2013 / Published in Airpush Press Mentions

New York-based Hubbl, a maker of app discovery and personalization technologies, has been snapped up by mobile ad platform Airpush for $15 million, the companies are announcing today. The two businesses will combine their respective efforts – Hubbl with its personalized native ads technology and Airpush with its ecosystem of some 120,000 mobile apps – to create a new, native advertising platform for mobile.

Hubbl originally grew out of the efforts of TechCrunch Disrupt NYC 2012 finalist Hmmm, which was originally working a startup in the social networking space before pivoting to app discovery. The company found app discovery to be a tough business as well, however, and had been transitioning toward its B2B offerings more so than its consumer-facing mobile app in recent months. Hubbl was also challenged in raising a round, from what we’ve heard, with investors spooked by the app discovery market as a whole, despite Hubbl hitting the usual milestones that would have otherwise led to at least a seed stage deal.

Read More at TechCrunch

Ad Exchanger: Airpush Sees Uptick in Mobile Ad Buys Using its Opt-in SDK Data

by / Friday, 26 July 2013 / Published in Airpush Press Mentions

As mobile use continues to grow, so do the stakes for capturing and leveraging that data. The two-year-old mobile-ad network AirPush is betting on its data assets and tools to serve advertisers and expects to reach 0 million in revenue this year. AdExchanger spoke with AirPush CEO Asher Delug about his company’s new mobile Demand-Side Platform (DSP) and mobile trends.

AdExchanger: Tell me about Airpush. What differentiates your Demand-Side Platform from the others that are already out there?

ASHER DELUG: We’re a mobile-ad network similar to AdMob and Millennial Media. We were founded in 2011, and we have around 150 people with the vast majority in India. In terms of revenue, we earned around $10 million in 2011, $50 million in 2012 and this year we’re likely to reach at least $130 million.

Read More at Ad Exchanger

PandoDaily: How Airpush Bootstrapped its Mobile Ad Network to $150M in Revenue

by / Monday, 01 July 2013 / Published in Airpush Press Mentions

Mobile ad networks are all the rage. A generation ago, the winners among its desktop brethren made a killing and many view the mobile Web and app ecosystem as a similar if not larger scale opportunity. And yet, no one has nailed it yet. The early winner was AdMob, which was acquired by Google for 0 million in 2009. Since, others like Millennial Media and Jumptap have emerged as worthy challengers. But there remains enormous opportunity for innovation and for additional high nine or even ten figure exits.

One little known company that is making waves in this category is Los Angeles-based AirPush. The fully bootstrapped company was founded in 2011 and has since grown its network to include 100,000 apps using its SDK and more than 5,000 advertisers using its platform. The two year old company’s inventory now reaches more than 10 billion ad impressions per month.

Read More at PandoDaily

MediaPost: Mobile Ad Network Airpush Opens Up RTB Channels

by / Monday, 01 July 2013 / Published in Airpush Press Mentions

Airpush, a mobile ad network that is only two years old, has quickly grown to one with over 5,000 advertisers. One thing they’ve heard from that sea of advertisers over the past 12 months, and especially over the past six, is that real-time bidding (RTB) capabilities are now a must. To answer those needs, the company today unveiled AirDSP, a platform meant to easily connect advertisers to RTB exchanges.

Asher Delug, Airpush founder and CEO, told RTM Daily, “AirDSP is a mobile demand-side platform (DSP) where a self-serve advertiser can access all of the mobile RTB exchange inventory from a single interface.” He noted that while mobile RTB has really started to take off, “the vast majority of mobile advertisers are not set up for it.” He believes most are still traditional self-serve advertisers, so how do you get them involved in RTB?

Read More at MediaPost

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