Nov 30, 2017 by AirpushMobile advertising can be a bit of a minefield. Getting your ads out there is one thing, but making sure they’re where y...
PandoDaily: Quiet giant Airpush adds Google senior exec Matt Shaw as CRO, aims to ramp profitability ahead of likely IPO
Today, Airpush is announcing the first fruits of that notoriety. The company has hired former Google Global Head of Mobile Display Matt Shaw as its first Chief Revenue Officer (CRO). It’s a major coup. Count Shaw, one of the search giant’s senior most mobile advertising execs, as another one of those industry insiders who had no idea Airpush was generating the scale and profitability it has. He knows now, and judging by the new logo on his business card, he’s made up his mind about the company’s future prospects.
“One of the main benefits [to AirX] is scale,” Socolow said. “We’ve got the second-largest mobile ad network on the Android platform [the largest is Google’s AdMob]. Another key benefit relates to the move towards hyperlocal programmatic buying: 50% of the traffic that we’re seeing through our exchange includes GPS lat/long information.” OpenX launched its first private mobile ad exchange two years ago with Samsung. Partnering with Airpush on a new mobile private exchange “made sense” given its focus on location data, among other factors, said Rob Kramer, general manager of mobile at OpenX.
Producing a ranking in the opaque world of privately-held companies is never easy. But we’re confident that many of these are the IPOs and billion-dollar acquisitions of tomorrow.
“What we’re trying to do in broad terms is create a native ad solution for mobile app developers that works universally for all app developers,” said Asher Delug, founder and chief executive of Airpush. “It’s essentially a framework for them to … deliver ads that are woven into the functionality and content of their app rather than just slapped on like a banner ad.”
That’s created a major opportunity for Airpush, which says native mobile ads can help app developers make more money and add far more value to brands’ mobile campaigns. To that end, the company has acquired app discovery platform Hubbl for $15 million. Hubbl, which was founded just last year, says it has both the data and the expertise to help Airpush as it develops its new native ads product. “If you’re an app developer, you want ad content that maximizes the monetization potential of your app. Our platform will do that,” Hubbl CEO Kushal Choksi told VentureBeat. Unfortunately, neither Hubbl nor Airpush would give us much information on this native ad platform, which they plan to unveil early next year.
Hubbl originally grew out of the efforts of TechCrunch Disrupt NYC 2012 finalist Hmmm, which was originally working a startup in the social networking space before pivoting to app discovery. The company found app discovery to be a tough business as well, however, and had been transitioning toward its B2B offerings more so than its consumer-facing mobile app in recent months. Hubbl was also challenged in raising a round, from what we’ve heard, with investors spooked by the app discovery market as a whole, despite Hubbl hitting the usual milestones that would have otherwise led to at least a seed stage deal.
AdExchanger: Tell me about Airpush. What differentiates your Demand-Side Platform from the others that are already out there?
ASHER DELUG: We’re a mobile-ad network similar to AdMob and Millennial Media. We were founded in 2011, and we have around 150 people with the vast majority in India. In terms of revenue, we earned around $10 million in 2011, $50 million in 2012 and this year we’re likely to reach at least $130 million.
One little known company that is making waves in this category is Los Angeles-based AirPush. The fully bootstrapped company was founded in 2011 and has since grown its network to include 100,000 apps using its SDK and more than 5,000 advertisers using its platform. The two year old company’s inventory now reaches more than 10 billion ad impressions per month.
Asher Delug, Airpush founder and CEO, told RTM Daily, “AirDSP is a mobile demand-side platform (DSP) where a self-serve advertiser can access all of the mobile RTB exchange inventory from a single interface.” He noted that while mobile RTB has really started to take off, “the vast majority of mobile advertisers are not set up for it.” He believes most are still traditional self-serve advertisers, so how do you get them involved in RTB?
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