Airpush Appoints Mobile Advertising Veteran Matt Shaw as Chief Revenue Officer

by / Wednesday, 05 February 2014 / Published in Airpush Press Releases

Former Global Head of Mobile Display for Google To Drive Airpush’s Continued Revenue Growth 

SAN FRANCISCO (February 5, 2014) – Airpush (www.airpush.com), a leading mobile platform ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies, today announced that it has appointed Matt Shaw, the former Global Head of Mobile Display at Google,  as its new Chief Revenue Officer, effective immediately.  As CRO, Shaw will be responsible for driving global advertising revenue for Airpush as the Company continues along its path of rapid expansion fueled by recent acquisitions, strategic partnerships and innovative product launches.

Prior to serving as Google’s Global Head of Mobile Display, Shaw was Mobile Head of Display, Entertainment as well as the Director of Sales, West Coast, for AdMob from January 2007 through the company’s acquisition in 2009.  Earlier in his career, Shaw held senior revenue positions at various world-class consumer internet brands, including YouTube and Yahoo!.  He is a graduate of the University of Massachusetts at Amherst, Isenberg School of Management.

“Matt has been a key force in driving the successes of some of the largest and most influential organizations of the modern digital age,” said Asher Delug, Airpush Founder and CEO.  “Airpush is a relatively young company that we strongly believe is on track to join these organizations as one of the great advertising brands in digital, and Matt’s desire to come on board both confirms this for us and raises our expectations for the future.  He’s also a great fit culturally within our organization, and is the kind of leader who will inspire our entire team.”

“Earning a spot on the Forbes list is a testament to what the Airpush team has accomplished over the past 3 years and only an exciting preview of what lies ahead of us in the ever-expanding mobile advertising space,” Shaw said. “The team’s focus on innovation, mobile privacy, and unlocking publisher value has enabled them to build an unparalleled first-party data layer that will allow us to have a tremendous impact on the next phase of the evolution in mobile advertising. I could not be more excited to be joining this team to help drive the next stage of the company’s growth.”

In January, Airpush was ranked #2 on Forbes’ 2014 List of America’s Most Promising Companies.   In October 2013, the company made its first acquisition of native advertising platform Hubbl and earlier this year launched the private mobile ad exchange AirX. Late last year, the company was named a silver winner in Best in Biz Awards in two categories – Fastest Growing Company of the Year and Most Innovative Company of the Year.  Airpush also earned a #1 ranking on the 2013 Tech 200 list in September, and was named “One of the Best Places to Work in L.A.” by the Los Angeles Business Journal.

For more information on Airpush’s recent news, updates and announcements, visit the Airpush company press page.

About Airpush

Ranked #2 in the 2014 Forbes list of “America’s Most Promising Companies” and winner of the “Most Innovative” and “Fastest Growing” categories at the 2013 Best in Biz Awards, Airpush is on a mission to redefine mobile advertising. More than 120,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 230 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

Media Contacts

Ken Greenberg
Edge Communications, Inc.
(323) 469-3397
ken@edgecommunicationsinc.com

Samantha Verdile
Sard Verbinnen & Co.
sverdile@sardverb.com
(212) 687-8080

Airpush and OpenX Announce Partnership to Launch AirX Private Mobile Ad Exchange

by / Monday, 03 February 2014 / Published in Airpush Press Releases

Major New Exchange to Provide Programmatic Mobile Buyers with Access to One of the Largest Supplies of App Inventory

LOS ANGELES (February 3, 2014) – Airpush (www.airpush.com), ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies, and OpenX (www.openx.com), one of the world’s leading providers of digital and mobile advertising technology, today announced a partnership to launch AirX, a major new private mobile ad exchange. AirX combines OpenX’s global, Real-Time Bidding (RTB) exchange with Airpush’s ad network of more than 120,000 active Android apps. The new partnership creates one of the largest pools of mobile apps that can be accessed programmatically.

With the combination of Airpush’s scale and OpenX’s innovative private exchange capabilities and multiscreen media buyers, AirX will provide advertisers with access to billions of mobile impressions across approximately 30 percent of the worldwide Android installation base. Given Airpush’s 100 percent opt-in user base, which creates brand safe environments, AirX is one of the highest quality inventory pools available to mobile buyers. In addition, a majority of the inventory in the new AirX exchange will include highly sought after, GPS-derived location data as well as a rich array of demographic and contextual data. AirX traffic will also include Airpush’s unique push notification ads and in-app banners, video, rich media, native and other new mobile ad formats.

“RTB buying has already disrupted the way digital media is bought and sold, but there is the potential for even greater disruption as a result of the quantity of inventory and the availability of rich contextual data sets,” said Seth Socolow, senior vice president, strategic partnerships, Airpush. “We evaluated many partners when planning the best way to offer our inventory to the programmatic buying community and OpenX was the clear winner. The OpenX platform, including its SSP technology, exceeds any currently available and their management team shares our vision for creating exciting new opportunities in the mobile space.”

“We’re thrilled to partner with Airpush to help mobile app developers maximize their revenue and offer advertisers more efficient ways to access high quality mobile app inventory at scale,” said Rob Kramer, general manager, mobile, OpenX. “By bringing OpenX’s unparalleled auction mechanics to AirX, app developers can now take full advantage of market-based pricing and realize the true value of their inventory.”

About Airpush

Ranked #2 on the 2014 Forbes’ list of America’s Most Promising Companies and winner of the “Most Innovative” and “Fastest Growing” categories at the 2013 Best in Biz Awards, Airpush is on a mission to redefine mobile advertising. More than 120,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 230 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

About OpenX

OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation. OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. For more information, please visit www.openx.com.

Media Contacts

Ken Greenberg for Airpush
Edge Communications, Inc.
(323) 469-3397
ken@edgecommunicationsinc.com

Al Duncan for OpenX
(626) 466-1142
media@openx.com

Airpush Awarded No. 2 Spot on Forbes List of ‘America’s Most Promising Companies of 2014′

by / Tuesday, 28 January 2014 / Published in Airpush Press Releases

Leading Business Publication Cites Company’s Track Record, Market Impact, Continued Growth Potential

LOS ANGELES (January 28, 2014) – Leading mobile advertising platform Airpush (www.airpush.com) today announced that it has been ranked number 2 on Forbes Magazine’s 2014 List of America’s Most Promising Companies.  The Forbes list features the top 100 privately-held businesses that have been assessed by growth — both in sales and hiring — quality of management team, margins, market size,  key partnerships and overall potential for expansion in the future.

Forbes took a comprehensive look at a wide variety of different companies from virtually every industry and gauged their trajectories using the most historically significant variables of success.  The full list is posted on Forbes.com.

“Rocketship growth isn’t uncommon on our list of America’s Most Promising Companies,” wrote J.J. Colao, Forbes Staff Writer.  “In fact, it’s what we look for. But to watch a management team crack open a ripe new market and hang on for dear life as top line explodes is still good fun.” He continued, “Producing a ranking in the opaque world of privately-held companies is never easy. But we’re confident that many of these are the IPOs and billion-dollar acquisitions of tomorrow.”

“This is an extraordinary honor, especially considering the caliber of companies on the list and in each of our respective industries,” said Asher Delug, Airpush founder and CEO.  “The Forbes recognition confirms our market position, our growth as an organization, our impact on one of the hottest segments in American business, and our potential to shape the mobile advertising industry in even more ways in the coming year.  We started Airpush in 2010 to bring advertisers, developers and consumers closer together through innovation.  Having a recognized leader in the business world such as Forbes comment on our growth and management means that we haven’t strayed from our original goal, and this is great validation for us.”

The Forbes #2 ranking extends Airpush’s streak of prestigious award wins.  Late last year, the company was named a silver winner in Best in Biz Awards in two categories – Fastest Growing Company of the Year and Most Innovative Company of the Year.  Airpush earned a #1 ranking on the 2013 Tech 200 list in September, and was named “One of the Best Places to Work in L.A.” by the Los Angeles Business Journal.

“We’ve assembled a stellar team committed to delivering truly useful technology and real results for our customers and partners,” Delug said.  “Each member of the Airpush team has been integral to our growth and success.  We’re committed to aggressively building on this achievement in 2014 while broadening our reach within mobile advertising.”

In November, Airpush acquired Hubbl, a New York-based pioneer of mobile native advertising and personalization technology.   The company is now combining Hubbl’s best-of-breed personalized native ads technology with Airpush’s ecosystem of more than 120,000 mobile apps to create the world’s first comprehensive native advertising platform for mobile.

For more information on Airpush’s recent news, updates and announcements, visit Airpush.com

About Airpush

Winner of the “Most Innovative” and “Fastest Growing” awards at the 2013 Best in Biz Awards and #1 on the 2013 Tech 200 List, Airpush is on a mission to redefine mobile advertising. More than 120,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 200 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

Media Contact

Ken Greenberg
Edge Communications, Inc.
(323) 469-3397
ken@edgecommunicationsinc.com

Airpush CEO Named to First Annual Socaltech 50

by / Thursday, 05 December 2013 / Published in Airpush Press Releases

Asher Delug Recognized among Southern California’s Leading Tech Up-and-Comers

LOS ANGELES (Dec. 5, 2013) – Asher Delug, founder and CEO of mobile advertising pioneer Airpush (www.airpush.com),  has been named to Socaltech 50, an awards program showcasing the region’s premier technology leaders.

The Socaltech 50 will be honored on Dec. 11 at the Skirball Cultural Center in Los Angeles, in conjunction with the Digital Family Reunion, an annual holiday gathering of Southern California’s tech community. The event is sponsored by Dun & Bradstreet Credibility Corp.InternapPricewaterhouseCoopersDemand MediaStubbs, Alderton & Markiles LLPOracle,Cresa PartnersPIXT, and Deloitte, among others.

“Getting to this list of the 50 up-and-coming people in Southern California’s technology ecosystem was not easy,” said Benjamin Kuo, publisher of Socaltech News. “We received over 700 nominations for people to be considered on the list, and it took a lot of work by our selection committee to pick 50 people who represent some of the best of what the region has to offer.”

“Given the innovation and energy in L.A. right now, this is an extraordinary honor,” said Asher Delug, CEO, Airpush. “We started Airpush to give members of the tech community a tool to drive world class results in mobile. Being recognized by many of these same members means that we’re on the right track and that our fast growth hasn’t derailed us from our vision of elevating mobile to the center stage of digital media.”

Based in Los Angeles, but with an active presence throughout the world, Airpush was established with the aim of redefining the mobile advertising market. Since its inception, the company has launched a variety of work class innovations that advertisers and developers have used to maximize their performance and profits. Today, more than 120,000 apps and most of the world’s top advertisers rely on Airpush to deliver the industry’s highest performance, driven by diverse ad formats, leading first-party data and proven targeting technology.

Airpush recently launched AirDSP, an innovative self-serve portal that employs the industry’s most advanced optimization and audience targeting tools to enable advertisers to run campaigns across all major mobile RTB exchanges and SSPs from a single interface. To provide AirDSP clients with RTB campaigns of virtually unlimited scale, Airpush has partnered with leading mobile RTB supply sources around the world, among them Inneractive, MobClix, MoPub, OpenX and Smaato. Earlier this fall, the company acquired Hubbl, a New York-based leader in mobile native advertising and personalization, and will enlist that technology to launch the world’s most comprehensive and advanced native advertising platform for mobile.

The Socaltech 50 selection committee included Marc Averitt (Okapi Venture Capital), Barbara Bry (Blackbird Ventures, founder of Proflowers), Amanda Coolong (TechZulu), Peter Delgrosso (D&B Credibility, formerly of Web.com, United Online), John Greathouse (Rincon Venture Partners, formerly at ExpertCity, CallWave), Matthew Jenusaitis (OCTANe), Mike Jones (Science, Inc, former CEO of MySpace), Kamran Pourzanjani (Bestcovery, founder of Pricegrabber), David Toomey (Cresa Partners), Andy Wilson (Innovate Pasadena, Rexter, formerly GM at Overture), and Benjamin Kuo (socalTECH.com).

About Airpush

Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards and #1 on the 2013 Tech 200 List, Airpush is on a mission to redefine mobile advertising. More than 120,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 200 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

Media Contact

Ken Greenberg
Edge Communications, Inc.
(323) 469-3397
ken@edgecommunicationsinc.com

Leading Mobile Ad Network Airpush Wins Double Silver in Best in Biz Awards 2013

by / Tuesday, 26 November 2013 / Published in Airpush Press Releases

Prestigious Program Recognizes Both Innovation and Rapid Growth by Mobile Advertising Pioneer

LOS ANGELES (Nov. 26, 2013) – Airpush (www.airpush.com) has been named a silver winner in Best in Biz Awards in two categories – Fastest Growing Company of the Year and Most Innovative Company of the Year. Today’s announcement continues Airpush’s impressive streak of prestigious national award wins after placing #1 in the 2013 Tech 200 list in September.

The Best in Biz Awards is the only independent business awards program judged by members of the press and industry analysts. The third annual awards program was the most competitive in its history, with the highest number of awards submissions and the most distinguished judging panel yet assembled. More than 500 entries were received this year, from a wide array of public and private companies of all sizes and industries.

Airpush is a global organization with headquarters in Los Angeles. Founded with the goal of reinventing the mobile advertising market, Airpush has been on a mission since its inception to create innovative ways for advertisers and developers to maximize their performance and profits. More than 120,000 apps and the world’s best advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology.

Airpush’s exceptional growth has been powered by its full service mobile advertising offering and growing clientele of leading brands and app developers. The company recently launched AirDSP, a breakthrough self-serve portal that enables advertisers to run campaigns across all major mobile RTB exchanges and SSPs from a single interface, using the most advanced optimization and audience targeting tools in the industry. Airpush has partnered with Inneractive, MobClix, MoPub, OpenX, Smaato and other mobile RTB supply sources around the world in order to provide AirDSP clients with nearly limitless scale for RTB campaigns. Another recent win for the rapidly growing company was its acquisition of Hubbl, a New York-based leader in mobile native advertising and personalization. The combined company will employ Hubbl’s technology and Airpush’s industry leading scale to create the world’s first comprehensive native advertising platform for mobile.

“We couldn’t be happier about being recognized by Best in Biz in these two major categories,” said Asher Delug, CEO, Airpush. “These awards are more validations of the progress that our company has made over the past three years. They also come at the beginning of one of the busiest product release schedules that we have ever had, making us extremely confident that our growth will continue.”

“The winning entries this year show a high degree of innovation combined with a keen focus on business and consumer services,” said Jack M. Germain, ECT News Network, who returned to the Best in Biz Awards judging panel for the third time. “Often products seek a novel way to repurpose an already successful idea. This year’s competition proves that products which bring new approaches to solving vendor and consumer needs can build a better business environment. This certainly raises the bar for next year’s contestants.”

Winners of Best in Biz Awards 2013 were determined by an independent panel of 51 judges from top-tier news, business and technology publications, as well as broadcast outlets and analyst firms, such as Accounting Today, Arizona Daily Star, Atlanta Tribune, Bloomberg Businessweek, Cascade Business News,Chicago Tribune, Chip Design Magazine, Computerworld, Crain’s New York Business, CRN, Dallas Morning News, Dayton Business Journal, Detroit Free Press, ECT News Network, Entrepreneur, eWeek Channel Insider, Executive Travel Magazine, Fast Company, Financial Times, Fortune, Hartford Business Journal, Hartford Courant, Inc. Magazine, King Features Syndicate, Lab Reviews, Law Technology News, Miami Herald, Memphis Business Journal, Network World, NorthBay Biz, Orange County Register, PC Magazine, Phoenix Business Journal, Pittsburgh Business Times, Prairie Business Magazine, Quad-City Times, Reuters, San Francisco Chronicle, San Jose Mercury News, Savannah Morning News, Small Business Digest, South Florida Business Journal, Tech.Blorge, Tech-Gaming, Times (Munster, Indiana), Upstart Business Journal and USA Today. For a full list of gold, silver and bronze winners in Best in Biz Awards 2013, visit: http://www.bestinbizawards.com/2013-winners.

About Airpush

Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards and #1 on the 2013 Tech 200 List, Airpush is on a mission to redefine mobile advertising. More than 120,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 200 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

About Best in Biz Awards

Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in three separate programs annually: North America, EMEA, and International. Entries are currently being accepted in the third annual Best in Biz Awards 2013 EMEA (Europe, Middle East and Africa) program, until the final entry deadline on January 24, 2014. Any organization from any industry operating in EMEA may enter any of the more than 50 company, department or team, executive and product categories. For more information about the entry process and categories in the EMEA program, please visit: http://emea.bestinbizawards.com.

Media Contact

Edge Communications, Inc., for Airpush
Ken Greenberg, 323-469-3397
ken@edgecommunicationsinc.com

Airpush Acquires Hubbl, a Leader in Mobile Native Advertising

by / Thursday, 10 October 2013 / Published in Airpush Press Releases

Combined Company Will Bring Scalable and Effective Native Advertising to the Mobile App Ecosystem

LOS ANGELES and NEW YORK – October 10, 2013 – Airpush, a leading mobile ad platform ranked #1 in the 2013 Tech 200 list of fastest-growing technology companies, today announced its acquisition of Hubbl, a New York-based pioneer of mobile native advertising and personalization technology. The companies will combine Hubbl’s best-of-breed personalized native ads technology with Airpush’s ecosystem of 120,000 mobile apps to create the world’s first comprehensive native advertising platform for mobile.

“Facebook and Twitter have created a lot of hype around native advertising on mobile, but the reality is that the technology hasn’t been accessible for mainstream app developers,” stated Asher Delug, Founder and CEO of Airpush. “By joining forces with Hubbl, we plan to change that. The team at Hubbl has redefined the category by building the first truly scalable and effective platform for in-app native advertising, and we’re very excited to bring their technology to market together.”

Hubbl, a 2012 TechCrunch Disrupt finalist, focuses on developing advanced personalization technology for mobile, which forms the basis of the company’s native advertising platform. The company, which was founded in 2012 by Kushal M. Choksi and Archana Patchirajan, currently has 25 employees between offices in New York and India.

“Hubbl’s approach to mobile advertising moves beyond traditional mobile ads to create personalized in-app content experiences for users,” said Kushal M. Choksi, founder and CEO of Hubbl. “This creates a win-win scenario where users get a better experience while developers earn significantly higher revenue.”

“Our team has worked tirelessly to develop the technology over the past the year, and joining forces with an industry leader like Airpush provides us access to superior resources and immediate distribution at scale while allowing the Hubbl team to stay focused on innovation,” stated Archana Patchirajan, founder and CTO of Hubbl.

Airpush and Hubbl expect to release the fully integrated native advertising platform to app publishers in January 2014. The platform is designed to dramatically increase earnings capabilities for developers of iOS and Android mobile apps. This enhanced revenue generation will also be accompanied by an extremely easy integration process, a superior user experience and world-class personalization capabilities. More information can be found by visiting Hubbl.io.

About Airpush:

Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards and #1 on the 2013 Tech 200 List, Airpush is on a mission to redefine mobile advertising for publishers and advertisers. More than 120,000 apps and 5,000 advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 160 employees and offices in Los Angeles and Bangalore and sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

About Hubbl:

Hubbl is a native distribution and discovery platform for Apps and related content. Its focus is on driving high quality conversions via personalized recommendations that are contextually relevant and served via native placements. Hubbl goes beyond traditional mobile display advertising with its content rich native mobile experiences. Hubbl’s 25 strong team is spread between New York and India. For more information, visit www.hubbl.io or follow us on Twitter @HubblApp.

Leading Mobile Advertising Platform Airpush Tops Prestigious Tech 200 List for 2013

by / Tuesday, 24 September 2013 / Published in Airpush Press Releases

Airpush tops list of 200 tech companies experiencing extremely rapid and robust growth

LOS ANGELES (September 24, 2013) – Airpush (www.airpush.com), winner of the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, today announced that it has been named by Lead411 as the top-ranked company in the prestigious Technology 200 list of the fastest growing technology companies in the U.S. The company made the announcement at the Mobile Marketing Association’s SM2 Expo, here through Sept. 25.

The Tech 200 list is comprised of the fastest growing privately held, U.S.-based technology companies with at least $1 million in revenue in the year 2012. Finalists are selected from a varied list of industries, including media, advertising, wireless, software, hardware, telecom, IT services, and consulting. As part of the application process, participating companies are evaluated based on criteria such as marketing budget, financing, and projected growth. The complete 2013 Tech 200 list can be accessed here:http://www.lead411.com/tech200/2013/list.php.

Airpush is a global organization with headquarters in Los Angeles. Founded with the goal of reinventing the mobile advertising market, Airpush has been on a mission since its inception to create innovative ways for advertisers and developers to maximize their performance and profits. More than 120,000 apps and 5,000 advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology.

Airpush’s exceptional growth has been powered by its full service mobile advertising offering and impressive and growing clientele of leading brands and app developers. The company has recently launched AirDSP, a revolutionary self-serve portal that allows advertisers to run campaigns across all major mobile RTB exchanges and SSPs from a single interface, using the most advanced optimization and audience targeting tools in the industry. Airpush has partnered with Inneractive, MobClix, MoPub, OpenX, Smaato and other mobile RTB supply sources around the world, in order to provide AirDSP clients with nearly limitless scale for RTB campaigns.

“We’re thrilled to be honored as the fastest growing organization on the Tech 200 list,” said Asher Delug, founder and CEO of Airpush. “Airpush has worked diligently to redefine the mobile marketplace. Until now, only the largest advertisers and agencies have been equipped to compete effectively in the mobile arena. Through our award-winning technologies, we are breaking down this barrier to entry to give advertisers and developers a world-class platform from which they can profit.”

“I’m delighted to announce Airpush as the 2013 winner of our Tech 200,” said Tom Blue, founder of Lead411. “The company’s growth has been remarkable. Not only is Airpush a bootstrapped organization that has experienced sustained growth, but the company lives in a tremendously competitive space, and through entrepreneurialism and excellence has become a game changer for the entire category.”

For more information on the Airpush mobile ad network and technology, the company’s recent successes or employment offerings, please visitwww.airpush.com.

About Airpush

Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards and #1 on the 2013 Tech 200 List, Airpush is on a mission to redefine mobile advertising for publishers and advertisers. More than 120,000 apps and 5,000 advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 160 employees and offices in Los Angeles and Bangalore and sales regions in all major markets. For more information, visitwww.airpush.com or follow us on Twitter @AirpushAds.

Media Contact

Ken Greenberg
Edge Communications, Inc.
(323) 469-3397
ken@edgecommunicationsinc.com

Mobile Advertising Leader Airpush Named One of the Best Places to Work in L.A. By the Los Angeles Business Journal

by / Tuesday, 13 August 2013 / Published in Airpush Press Releases

LOS ANGELES (August 13, 2013) – Airpush (www.airpush.com), winner of the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, today announced that it has been named one of the “100 Best Places To Work in Los Angeles” by the Los Angeles Business Journal.  The company’s final ranking within this prestigious pool of businesses will be published in the August 26th edition of the magazine and posted online (www.bestplacestoworkla.com), following a special awards ceremony for all 100 honorees.

The Los Angeles Business Journal’s 2013 Best Places to Work survey is a highly coveted award that recognizes exceptional organizations based in Los Angeles.  The program evaluates companies on workplace policies, management philosophy, organizational transparency, and overall employee satisfaction with their positions within the organization. Airpush was named as one of the top 100 companies out of 400,000 organizations based out of Los Angeles County.

“We are especially honored to be recognized for an award such as this,” said Inman Breaux, COO of Airpush. “It’s a true testament to our team’s ability to perform and scale at a high level, while not losing focus on the importance of people and culture. We’re now a global company with employees in just about every region of the world. Every member of this team has played an integral role in helping us become one of the most successful and profitable companies in mobile advertising. We have only just begun growing our company, so knowing that our employees see its value means that we have a great foundation to build even more success in the future and truly establish ourselves as a leader in the industry.”

Airpush has recently received substantial recognition for such hitting major milestones as surpassing 100,000 live apps integrated with its SDK and reaching 10 billion monthly impressions.  As an extremely young, fully bootstrapped organization that has developed industry-changing technology and displaced a number of established market leaders, Airpush executives attribute a great deal of the organization’s success to a company culture that empowers employees to work the way they want, rewards independent thinking and highlights individual successes.

The company currently has more than 160 employees in virtually all regions of the world and develops revolutionary mobile advertising solutions that agencies, brands and performance advertisers use to drive industry leading results.  Recent product releases include AirDSP, a revolutionary, patent-pending mobile DSP (demand-side platform) solution that gives self-serve advertisers access to campaign optimization and reach capabilities that have only recently become possible in the emerging mobile RTB (real-time bidding) space.

For more information on the Airpush mobile ad network and technology, the company’s recent successes or employment offerings, please visit www.airpush.com.

About Airpush

Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, Airpush is on a mission to redefine mobile advertising for publishers and advertisers.  More than 100,000 apps and 5,000 advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology.  Founded in 2011 by mobile advertising veterans, the company has approximately 160 employees and offices in Los Angeles and Bangalore. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

Media Contacts

Ken Greenberg
Edge Communications, Inc.
(323) 469-3397
ken@edgecommunicationsinc.com

Airpush Launches ‘AirDSP’ to Provide Effortless Real-time Bidding Capability for Company’s 5,000+ Mobile Advertisers

by / Monday, 01 July 2013 / Published in Airpush Press Releases

Advertisers Can Now Compete in Mobile RTB Market from Single, World-Class Interface, With Access to Multiple Exchanges, Unprecedented Optimization Capabilities,  Rich Audience Targeting

LOS ANGELES  (July 1, 2013) — Airpush (www.Airpush.com), winner of “Best Mobile Ad Network” at the 2012 MEA’s, today unveiled its “AirDSP” platform to provide mobile real-time bidding capability for the company’s 5,000+ advertisers.

Using AirDSP, advertisers can run campaigns across all major mobile RTB exchanges and SSPs from a single interface, using the most advanced optimization and audience targeting tools in the industry.  Airpush has partnered with Inneractive, MobClix, MoPub, OpenX, Smaato and other mobile RTB supply sources around the world, in order to provide AirDSP clients with nearly limitless scale for RTB campaigns.

“Real-time bidding in mobile has recently experienced explosive growth, but the barriers to entry are extremely high for advertisers who want to enter the market and be competitive,” said Asher Delug, Airpush Founder and CEO. “Only the largest advertisers and agencies are equipped to build connectivity to the exchanges, develop a bidding algorithm and media buying interface, and acquire data at a scale that is required to be competitive in today’s mobile RTB market.  Our vision for AirDSP was to break down those barriers to entry and give our 5,000+ advertisers a world-class platform to enter the mobile RTB market effortlessly.”

One of AirDSP’s flagship features is Optimizer, a breakthrough, patent-pending optimization tool that can dramatically improve the performance of any RTB campaign.  Optimizer “democratizes” the mobile RTB market by giving self-serve advertisers a level of bidding precision that was previously available only to programmatic buyers.  The tool’s core functionality is to display campaign performance metrics and trends across a high number of targeting parameters, while enabling advertisers to manage different bids, creatives, and landing pages for each targeting parameter independently.  For example, a restaurant chain promoting a coupon campaign can automatically change the ad creative during breakfast, lunch, and dinner hours as well as raise bids 30 percent during the most profitable meal time.

In another major benefit to Airpush clients, AirDSP features a comprehensive set of open APIs.  This enables agencies, ad networks, and resellers to offer mobile real-time bidding functionality to their clients via their own customer portal on a private-label basis.  Every feature available in the AirDSP portal has been exposed via open APIs, enabling clients to fully replicate the power of AirDSP within their own web applications.

AirDSP is currently available on www.airpush.com. Current advertisers can log into their existing self-serve accounts for immediate access, and new advertisers can easily sign up by creating a free advertiser account on the Airpush website.

About Airpush

Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, Airpush is on a mission to redefine mobile advertising for publishers and advertisers.  More than 100,000 apps and 5,000 advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology.  Founded in 2011 by mobile advertising veterans, the company has approximately 140 employees and offices in Los Angeles and Bangalore. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

Media Contact

Ken Greenberg
Edge Communications, Inc.
(323) 469-3397
ken@edgecommunicationsinc.com

Airpush Hits Major Milestones of 90,000 Apps and $4 Million in Monthly Developer Payouts; Releases SDK 6.0 with New Ad Unit and New Developer Tools

by / Thursday, 30 May 2013 / Published in Airpush Press Releases

In Less Than Eight Months, Leading App Monetization Solution Has Doubled Its Live Apps and Developer Payouts; Responds to Overwhelming Developer Demand With Advanced New Network Capabilities

LOS ANGELES (May 30, 2013)  Airpush (www.airpush.com), winner of the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, today announced it has surpassed 90,000 live apps and $4 million in monthly developer payouts, representing more than 100 percent growth since August of 2012. As part of a major initiative to increase developer earnings and profitability, Airpush also is showcasing the newest version of its developer SDK at the SF AppShow in San Francisco and AnDevCon in Boston. Both shows are occurring simultaneously this week.

Airpush’s SDK 6.0 includes an array of significant upgrades to its platform. These include the addition of in-app banner ads to its suite of innovative ad types, major improvements to its flagship push notification ads, the addition of rich media and video ad units to SmartWall, and new advanced developer analytics tools for every developer account.

The Airpush SDK is the industry’s most powerful app monetization solution, providing developers with market-leading performance, the best eCPMs in the industry and free weekly payouts. Airpush developers consistently earn more revenue, using innovative ad formats that substantially outperform standard mobile banner advertising.

“The increasingly competitive mobile development landscape is creating unique demands on today’s app publisher,” said Asher Delug, CEO of Airpush. “We created Airpush with the goal of giving developers all the tools they need to grow their businesses and thrive. Developers can now generate unprecedented recurring revenue streams that are paid out weekly, while reducing complexity by using Airpush’s SDK as their complete monetization solution. Our new advanced developer tools also give them the ability to create a complete picture of their business health, so they can reinvest intelligently and with confidence. SDK 6.0 takes us a huge step closer in becoming a strategic partner that developers around the world can rely on for all of their needs.”

Airpush SDK 6.0 Highlights:

  • New In-App Banner Ads: SDK 6.0 includes In-App Banner Ads that enable Airpush developers to drive higher revenue from their users – which combined with Airpush’s innovative ads, drive revenue while the app is in use and even when it isn’t. And as the only major ad network that pays developers weekly, Airpush now represents the most complete and comprehensive monetization solution available today.
  • Push Ad Enhancements: SDK 6.0 includes dramatic improvements to Airpush’s flagship ad format, the Push Notification Ad, which are now leading the industry in eCPMs and overall developer profitability.
  • Rich Media and Video Upgrades to SmartWall: SDK 6.0 SmartWall enhancements feature new optimized ad types including Rich Media, MRAID 2.0 and both full-page and inline Video Ads.
  • Advanced Developer Tools: Airpush developers now also have access to advanced app analytics tools including funnel, cohort, audience segmentation, revenue and engagement analysis.

Airpush’s SDK 6.0 is available now on Airpush’s site, www.airpush.com. Current developers can quickly log into their dashboard for details and new developers can easily sign up for an account.

About Airpush

Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, Airpush is on a mission to redefine mobile advertising for publishers and advertisers.  More than 100,000 apps and 5,000 advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology.  Founded in 2010 by mobile advertising veterans, the company has approximately 140 employees and offices in Los Angeles and Bangalore. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

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