Airpush and App Analytics Provider Apsalar Announce New Partnership at Mobile World Congress

by / Monday, 25 February 2013 / Published in Airpush Press Releases

Agreement Will Enable Airpush to Integrate Apsalar Mobile App Analytics Directly into Its Platform

BARCELONA, Spain (February 25, 2013) Airpush, winner of the “Best Mobile Ad Network” at the 2012 MEAs, and Apsalar, provider of the most advanced Mobile Engagement Management solutions for app developers and marketers, have entered into a joint agreement to provide in-app analytics to developers in Airpush’s extensive ad network.

The two companies announced the platform integration at the Mobile World Congress in Barcelona, Spain, the mobile industry’s premier global conference, here through Feb. 28.

Under the agreement, Airpush has integrated Apsalar analytics capabilities directly into its platform creating one of the most advanced group of tools available for Android app developers in one place.   With Apsalar’s in-app analytics, developers can understand user behavior and measure retention, engagement, and monetization.  Additionally, with Apsalar’s analytics, marketers will have access to additional tools to more effectively measure and optimize the ROI of all their advertising campaigns (including installs and user revenue generated by each campaign) in one, centralized dashboard. Combined with the ability for Airpush to drive industry leading streams of reliable revenue, the new platform represents the most significant resource available to Android developers in the world today.

“We’re excited to partner with Apsalar to offer cutting edge app analytics to our Android developers,” said Asher Delug, CEO of Airpush.  “With this partnership, Airpush becomes the first company to offer monetization, bug tracking, and in app analytics in a single Android SDK and associated web dashboard.  Apsalar offers developers and marketers the insights they need to power their apps for free and these capabilities will help developers create even more capable, more powerful apps.”

“We’re excited to partner with Airpush to offer developers and advertisers on the Android platform ‘best in class’ mobile analytics,” said Michael Oiknine, CEO of Apsalar.  “Apsalar is built on the fundamental premise that all business leaders should be provided with free access to the key insights that will drive the success of their apps.  Our alliance with Airpush will enable us to even better serve the Android development community, and we look forward to growing the platform’s advertiser base overall.”

Apsalar is the leading analytics provider for top mobile developers and marketers worldwide, including companies such as Warner Brothers, Digital Chocolate, Zynga, and GREE, and powers over 500 million unique user profiles.  With Apsalar’s in-app analytics, developers can understand user behavior and measure retention, engagement, and monetization.  Advanced features include: funnel analysis, cohort analysis, audience segmentation, revenue and engagement analyses.  Apsalar’s user acquisition analytics gives marketers the tools to effectively optimize all of their acquisition campaigns in one, centralized dashboard. By measuring downstream performance & user LTV (Lifetime Value), marketers can optimize campaigns not just for downloads, but for the actual revenue generated from each campaign.

About Airpush

Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, Airpush is on a mission to redefine mobile advertising for publishers and advertisers.  More than 65,000 apps and 2,000 advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology.  Founded in 2010 by mobile advertising veterans, the company has approximately 125 employees and offices in Los Angeles and Bangalore. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

About Apsalar

Apsalar provides Mobile Engagement Management solutions that are uniquely driven by data derived from over 500MM iOS & Android profiles across over 200B user actions. We help mobile app developers and marketers control the full user lifecycle by first acquiring the right kind of engaged user, analyzing the engagement of those users through our free world-class analytics, and finally, remarketing to former high value users for increased monetization. The company is helping tens of thousands of developers manage the battle of building an engaged audience on mobile apps.

Media Contacts

Ken Greenberg
Edge Communications, Inc., for Airpush
(323) 469-3397
ken@edgecommunicationsinc.com

Sarah Teng
Director of Marketing, Apsalar
sarah@apsalar.com

Advertising Week, Mobile Marketing Watch, and Airpush Announce Launch of the 2012 Mobile Advertising Survey Designed to Gauge the Effectiveness of Technology and Strategies Throughout the Year

by / Tuesday, 11 December 2012 / Published in Airpush Press Releases

New Industry-wide Survey Gathers Data on the Rapidly Expanding Mobile Advertising Field and the Formulas That Are Driving Successful Campaigns

New York, NY — December 11, 2012 — Advertising Week, Mobile Marketing Watch, and Airpush have joined forces to launch the 2012 Mobile Advertising Survey.  The survey is designed to allow agencies, brands, and direct advertisers to share the strategies that have driven high campaign ROI throughout the year as well as their expansion plans for 2013. The results of this study will provide data on the degree that mobile advertising helps brands win and retain consumers when used as part of premium campaigns.

The 2012 Mobile Advertising Survey is supported by Advertising Week, the world’s premier annual gathering of marketing, media, and communications leaders; Mobile Marketing Watch, the authority on all things mobile; and Airpush, winner of the “Best Mobile Ad Network” award from the 2012 Mobile Excellence Awards.

With global mobile advertising revenue expected to reach $24 billion by the end of 2015, advertisers are assigning much larger portions of their overall budgets to mobile ad networks, mobile agencies, and cross-channel promotions to attract customers.

“Companies are looking for more alternative ways to utilize the mobile platform to reach and build consumer loyalty through mobile advertising while looking to drive growth and make improvements that fit their specific goals,” said Matt Scheckner, Executive Director of Advertising Week.  “We look forward to sharing these survey results with agencies and marketers and helping them leverage the benefits of using mobile in more non-traditional marketing.”

The survey encourages mobile advertisers, brands, and agency executives to give input and feedback on various areas of the industry to include:

  • What strategies have generated the highest ROI in their campaigns
  • What technologies have worked best in terms of reach and return
  • Where they will be changing their strategies in the new year
  • What resources they wished they had at their disposal

“As mobile advertising carves out larger portions of budgets around the world, it’s important for the industry to work together by providing information on the fastest routes to success,” says Asher Delug, Founder and CEO of Airpush. “In any emerging industry that’s quickly moving towards maturity, information can be the key to driving results. Airpush is proud to align itself with the other industry leaders sponsoring this survey, and we are very eager to share the results with all of you.”

The 2012 Mobile Advertising Survey is open to professionals working in mobile advertising, mobile marketing, agencies, and brand management.  The survey will be available between December 3, 2012 and February 1st, 2013 at the following link: https://www.surveymonkey.com/s/2012mobileadsurvey

Results from the survey will be available in March 2013 and will be made available by visiting AdvertisingWeek.com, MobileMarketingWatch.com, or Airpush.com.

About Advertising Week:

Since its creation in 2004, Advertising Week has drawn more than one million participants from around the world to New York City for a week-long hybrid of events built on thought leadership. Evening events celebrate the ties of advertising and popular culture with star talent. Beyond enlightenment and entertainment, the mission of The Week is to inspire young people to join the craft; focus on the social impacts of advertising; address the most important issues facing the industry; and shine a bright light on the business and economic influence of the advertising, media, and marketing industries.

About Airpush

Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, Airpush is on a mission to redefine mobile advertising for publishers and advertisers.  Over 50,000 apps and 2,000 advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology.  Founded in 2010 by mobile advertising veterans, the company has approximately 100 employees and offices in Los Angeles and Bangalore. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

About MobileMarketingWatch

Founded in 2007, Mobile Marketing Watch has become a premiere resource for mobile marketing and advertising news and information.  Built around an audience including mobile marketers, mobile application developers, marketing executives and more, Mobile Marketing Watch not only covers news that matters most to marketing decision-makers, but also the technologies and strategy that make mobile one of the most effective marketing channels to date.  For more information visit www.mobilemarketingwatch.com or follow us on Twitter @mobileMW.

PR Contact:

Sarah Miller or Thao Le
E: smiller@axis-entertainment.com or tho@axis-entertainment.com
T: 310.276.2220

Airpush Partners with Leading App Security Company, Appthority, to Combat Mobile Security Threats

by / Thursday, 08 November 2012 / Published in Airpush Press Releases

2012 MEA Winner of “Best Mobile Ad Network” Announces a Major Initiative to Eliminate Malware Distribution and Encourages Other Networks to Follow

San Francisco, CA.  November 8, 2012 Airpush (www.airpush.com), winner of the “Best Mobile Ad Network” at the 2012 MEAs, today announced at the SF AppShow a partnership with Appthority, the Authority in App Reputation™, designed to target the proliferation of mobile malware. This partnership will integrate Appthority’s industry-leading mobile security technology directly into the Airpush platform in order to scan all advertiser app promotions and URLs as an additional layer of protection to Airpush’s manual approval process. Airpush seeks to set a new standard in mobile ad network security practices and encourages other networks to follow suit.

Mobile malware is one of the most severe and prevalent threats to the mobile ecosystem. Innovative security companies like Appthority are rapidly developing solutions to combat this threat, but without scanning at the distribution level, they can only eliminate a small percentage of malicious threats. By integrating Appthority’s technology directly into its platform, Airpush has virtually eliminated the threat of mobile malware distribution via its network of over 50,000 applications.

“The threat of mobile malware is damaging to all players in the ecosystem, and mobile ad networks are uniquely positioned to combat the threat,” said Asher Delug, Founder and CEO of Airpush. “After evaluating a wide variety of mobile security platforms, the strength and speed of Appthority’s technology made them the clear choice. Since we are scanning thousands of advertiser campaigns on a regular basis, we required a technology partner with a fast and robust API.  Appthority fit the bill.”

According to Airpush data, the vast majority of mobile malware advertisers are based in Russia and Eastern Europe, with China and other Asian countries close behind.  Recently, however, there has been a rise in malware advertisers within certain Western European markets.  Appthority’s technology enables Airpush to systematically monitor threats on a global basis and remove those threats in near real-time.

“Mobile malware has been a thorn in the side of the thriving app ecosystem,” said Kevin Watkins, CTO and co-founder of Appthority. “We are proud to assist Airpush with the technology that improves the state of security across the app world. Airpush is being proactive by attacking the malware problem at its source distribution and that demonstrates their commitment to protecting their customers.”

About Airpush

Named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, Airpush is on a mission to redefine mobile advertising for developers and advertisers.  Over 50,000 apps and 2,000 advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology.  Founded in 2010 by mobile advertising veterans, the company has approximately 100 employees and offices in Los Angeles and Bangalore.

For more information visit Airpush.com or follow us on Twitter @AirpushAds.

About Appthority

Appthority – The Authority in App Security™ helps the enterprise identify and manage the risks hidden in mobile apps. The cloud-based Appthority Platform™ automatically identifies and grades risky behavior in mobile apps including known and unknown malware, new malware used in targeted attacks, corporate data exfiltration, and intellectual property exposure. For more information on Appthority please visit www.appthority.com or follow on Twitter: @GetAppthority

Contact

Cameron V Peebles
press@airpush.com

Airpush Wins the Best Mobile Ad Network Category for the 2012 Mobile Excellence Awards and is Recognized for Its Innovation, Leadership and Growth in the Mobile Advertising Industry

by / Wednesday, 24 October 2012 / Published in Airpush Press Releases

2nd Largest Ad Network for Android™ Receives Prestigious Award based on its Technology, Industry Leadership, Leading Track Record of Productivity and Record Setting Growth Throughout 2012

Los Angeles, CA., – October 24, 2012 – Airpush (www.airpush.com), the 2nd largest ad network for Android™, announced today that they have been named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards (MEA) which took place in Los Angeles, Calif. on October 17, 2012.  The annual Mobile Excellence Awards is the most prestigious and influential awards program that honors excellence in entertainment and mobile technology. The MEA’s recognize the companies that set the bar of excellence as leaders in their respective industry. Nominees in this category included other prominent ad networks and judging was based on a comprehensive review of each organization’s strategic initiatives, impact of their technology on the industry, creativity of implementation, ease of use, reach and ability to demonstrate successful implementation in the market.

A panel of MEA judges chose Airpush based on an impressive and consistent string of major successes that the company has had over the course of the past year. These include being named the world’s 2nd largest ad network for Android™, reaching a huge monthly milestone for developer payouts and releasing the largest product release to date with advanced new features that are redefining the capabilities of the mobile advertising industry.

“Receiving the Best Mobile Ad Network Award at the 2012 MEAs caps off a truly amazing year for us at Airpush. We have been working incredibly hard to create the best way for advertisers to reach consumers and developers to generate reliable revenue that helps them to bring new products to market,” said Asher Delug, Founder and CEO of Airpush. “Throughout 2012 we have seen the results of these efforts pay off in terms of dramatic growth of our network, huge payout increases for our developers and consistently increasing ROI for our advertisers. This award is yet another recognition of our work and a validation that the innovation we are bringing to the industry is helping advertisers and developers around the world to reach and exceed their business goals.”

Airpush began 2012 by releasing growth numbers that showed its network doubling in size each quarter. This impressive rise was confirmed in May by a comprehensive study of the Android™ ad network landscape that named Airpush as the 2nd largest in the world, above many other prominent mobile ad networks.

As Airpush grew throughout the year, its monetization performance dramatically increased for Android developers throughout the world. In July, it reached another major milestone of paying out over two million dollars in developer payouts in a single month.

In August, Airpush released its largest SDK update to date. Its SDK 5.0 created an opt-in mechanism at app install and enabled a new interstitial mobile ad format called SmartWall. SmartWall is a new patent-pending technology that dynamically optimizes between multiple sub-formats such as Rich Media, AppWall, Video and Interstitials, eliminating the need for developers to choose between the overwhelming numbers of full-page mobile ad formats available on the market. This optimization capability also dramatically increases campaign performance for advertisers and monetization potentials for developers.

Other Airpush innovations released in 2012 include SuperCharge, a new patent-pending capability that auto populates mobile forms in order to dramatically increase campaign conversions as well as a direct integration with BugSense™, the leading app monitoring and crash analytics tool.  Airpush also dramatically increased their targeting capabilities and will soon release their new HyperTarget tool which will be a game changing moment in the mobile advertising industry.

In addition to a series of technical and financial milestones, Airpush was invited to become a board member of the IAB as well as serve on many committees within the MMA, both in the United States and overseas. Through these roles, Airpush is taking a leadership position in the mobile advertising industry in order to help it continue to grow and mature.

About Airpush

Airpush is the 2nd largest ad network for Android and the first in terms of monetization performance for developers. Over 40,000 apps from 150 countries use Airpush’s next-generation ad formats in order to generate 10-30x higher returns than traditional in-app ads alone. Many of the world’s top advertisers use Airpush to generate much higher ROIs than previously possible with engaging campaigns that get noticed and drive results. For more information visit Airpush.com or follow us on Twitter @AirpushAds.

About Mobile Excellence Awards

The Mobile Excellence Awards bestows the highest level of industry honor to best of breed companies who excel in mobile entertainment and technology. The MEAs are an established annual award program that recognizes execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. For more information, please visit www.mobileXawards.com or call 310.276.2220

Press@airpush.com

Airpush Sets Record for Android Developer Earnings, Announces New Ad Unit and Exclusive Partnership

by / Thursday, 30 August 2012 / Published in Airpush Press Releases

LOS ANGELES- Aug 30, 2012 -Airpush (www.airpush.com), the 2nd largest ad network for Android, today posted new developer payout numbers of more than $2 million during the month of July alone. This represented the largest and most productive month yet for the rapidly expanding mobile ad network. In order to continue this dramatic growth for the app developer community, Airpush also unveiled its newest SDK, which brings with it the industry’s most advanced mobile advertising capabilities.

The flagship feature of SDK 5.0 is SmartWall, a new interstitial mobile ad format which dynamically optimizes between multiple sub-formats such as Rich Media, AppWall, Video and Interstitials. With SmartWall, app developers no longer need to choose between the overwhelming numbers of full-page mobile ad formats available on the market. Via a single SDK, SmartWall determines the optimal full-page ad format to display in real-time based on yield, network connection type, and other parameters. During testing, SmartWall generated significantly higher CPMs than other leading full-page ad formats and represents a major leap forward for both developers and advertisers.

To tackle the issue of device fragmentation in the Android ecosystem, the new SDK also includes deep integration with Bugsense, an industry-leading platform for app monitoring and crash analytics. An exclusive partnership between the companies will provide free access to Bugsense for over 40,000 apps in the Airpush network. By integrating the Bugsense platform directly into its portal and SDK, Airpush now matches its ability to help developers create and monitor healthy revenue with the ability to help them roll out and sustain stable products and their subsequent updates.

The full version of SDK 5.0 is now available for the Airpush developer community and was planned to coincide with the recently revised Google Developer Policy, as well as guidelines published by mobile security company Lookout.

“We started Airpush with the goal of creating the best way for advertisers and consumers to interact,” said Asher Delug, Founder and CEO of Airpush. “The mobile community is made up of developers who need to generate real revenue from their products so that they can continue to innovate, advertisers who want to interact with their audience in a targeted way and consumers who consistently ask for relevant and exciting offers in order to improve both their mobile and real-world lives. The newest version of our SDK successfully addresses all of these wants while also complying with the new Google Developer Policy and Lookout Mobile Ad Guidelines. This helps to ensure that the mobile experience is a safe, enjoyable and productive one for everyone.”

Airpush SDK 5.0 Components:

Enhanced Push: The newest SDK includes significant improvements to Airpush’s flagship ad format, Push Notification Ads, enabling images and innovative display templates that are completely unique and differentiated from anything else on the market.

Bugsense Integration: Airpush’s exclusive partnership with Bugsense, a leading provider of app crash analytics, provides developers with free Bugsense licenses that are directly integrated into its SDK and online reporting tools. This results in a simple, effective and easy way for developers to address a variety of well-documented threats to the Play marketplace, such as Android fragmentation.

Google Compliance: The newest SDK is fully compliant with Google’s recently revised developer policy, which requires a clear opt-in mechanism for both data collection and displaying ads outside of the app, as well as enhanced controls for ad content, app attribution and other requirements.

Lookout Compliance: The newest SDK is also fully compliant with Lookout Mobile’s new advertising guidelines, including the recommended opt-in, opt-out, app attribution and data security features.

Airpush’s SDK 5.0 is available now on Airpush’s site, www.Airpush.com. Current developers can quickly log into their dashboard for details and new developers can easily sign up for an account.

About Airpush

Airpush is the 2nd largest ad network for Android and the first in terms of monetization performance for developers. Over 40,000 apps from 150 countries use Airpush’s next-generation ad formats in order to generate 10-30x higher returns than traditional in-app ads. Many of the world’s top advertisers use Airpush to generate much higher ROI’s than previously possible with engaging campaigns that get noticed and drive results. For more information visit Airpush.com or follow us on Twitter @AirpushAds.

Contacts

Airpush
Cameron V Peebles
press@airpush.com

Airpush Announces 100% Growth Over Last Quarter And Leads Android Market with Global Expansion

by / Tuesday, 28 February 2012 / Published in Airpush Press Releases

LOS ANGELES, Feb. 28, 2012 /PRNewswire/ – Airpush, the leading app monetization solution for Android developers, today announced it has recently surpassed last quarters numbers by over 100%. With over 60,000 developers Airpush is rapidly becoming the #1 monetization solution for Android application. With Global expansion and revenue growth over last quarter, Airpush is dominating the Android market and becoming the only Ad Network for Android app developers to work with.

The rapid growth and expansion can partially be attributed to the recently launched Fast Pay Program, and continued product innovation. In sustaining this growth Airpush is also planning to launch a major product and platform release that will create additional revenues in the market and provide developers with even more ways to create real business models.

Airpush’s new global expansion into international markets includes leading wireless markets in countries such as, China, UK,Germany, Korea, and Japan. Part of their global expansion includes adding to their international and strategic executive team so they can meet expansion efforts and needs of their global network, scale, and ever-increasing growth.

“Continuing to expand our ad network into international markets will allow Airpush to reach a wider market of app developers who are looking for more innovative ways to monetize their apps and create better content,” said Asher Delug, Founder and CEO or Airpush. “We are looking forward to moving more aggressively into the brand and agency markets, as part of our global expansion and are excited to bring together a team of industry experience to help us execute.”

Recently joining the Airpush team is Shawn Sires – VP of Strategic Partnerships at Airpush, who has an extensive background working with media, brands and entertainment companies to create truly unique mobile marketing strategies and campaigns.

Gabriel Tan will hold the position of Sales Director for APAC and will be responsible for integrating and commercializing Airpush products in the Asia Pacific markets.

Brian Kim has been hired as Sales Director for Korea where he will over-see all sales initiatives.

Sires, Tan, and Kim bring together a tremendous amount of industry experience, which will enable Airpush to execute their global expansion plan and continue to grow as a leading ad network.

Airpush Named Finalist in Two Mobile Industry Awards

by / Thursday, 08 December 2011 / Published in Airpush Press Releases

Los Angeles, CA – December 8, 2011 – Airpush, the leading app monetization solution for Android developers, announces that it has been named a finalist in the Mobile Excellence Awards and the ASPY Awards.

The Mobile Excellence Awards recognized Airpush as a finalist in the Best Mobile Innovator category, which honors a company that has proved to be the most progressive or launched the most groundbreaking product, service or model. Airpush was nominated in this category along with Pinger, Fiksu, Acision Collect SMS and Prepaid SMS Reply and Location Labs. Finalists are judged upon strategic initiative, impact of technology used in the industry, creativity, ease of use, reach, execution and proven success in the market.

Airpush was also nominated in the Best New App category in the ASPY awards, by The Aspen Group. The ASPY Awards recognize the best work performed by publishers and service providers on behalf of agencies, their clients, and the future of the digital advertising industry. The group, which is comprised of interactive media directors, strategists, planners and buyers meets annually at the iMedia Agency Summit to determine the winners.

“We are honored and excited to be nominated as finalists in two highly-respected mobile industry award programs,” said Inman Breaux, vice president publisher relations and business development, Airpush. “This is great recognition for Airpush and its Android monetization solution. Android developers need innovative solutions to make their hard work and creativity payoff as traditional ad formats continue to underperform. We strive to provide the best monetization solution for Android developers so it is pleasing to be recognized for our innovation.”

Airpush Ad Network Offers Fast Pay Program to Developers

by / Tuesday, 22 November 2011 / Published in Airpush Press Releases

Los Angeles, CA – November 22, 2011 – Airpush, the leading app monetization solution for Android developers, today announced its Fast Pay Program, offering developers the opportunity to be paid on a weekly basis, rather than the industry standard monthly payments.

The new Fast Pay Program will result in significantly better cash flow for developers, fueling investment into new applications. Eligible developers will be paid at the end of each week for the previous seven day period.

Airpush recently announced that it now has more than 10,000 Android applications in its network. The Company is seeing extremely high demand from Android app developers, with more than 500 signing up every day. Airpush push-notification ads offer developers between $5 and $20 CPMs, primarily due to the high CTRs that they provide to advertisers.

“A lot of developers” day-to-day operations depend on advertising income and we believe it is important to offer not only high CPMs, but also regular income,” said Asher Delug, CEO and founder of Airpush. “With credit in short supply, we are seeing many developers unable to bring new applications to market as quickly as they would like, due to cash flow. We hope this change to the revenue model will free up developers to focus on innovation.”

Airpush Ad Network Surpasses 10,000 Android Applications, Debuts Innovative New Ad Format

by / Monday, 07 November 2011 / Published in Airpush Press Releases

Los Angeles, CA – November 7, 2011 – Airpush, the leading app monetization solution for Android developers, today announced that it now has more than 10,000 Android applications in its network. The announcement comes as Airpush launches Icon Ads, an innovative new ad format to complement its successful push-notification ads..

Last month Airpush served more than 100 million push notification ads in 150 countries, and the Airpush SDK has been distributed to more than 45 million devices, nearly a quarter of all Android devices.

The Company is seeing extremely high demand from Android app developers, with more than 500 signing up every day. Airpush push-notification ads offer developers between $5 and $20 CPMs, primarily due to the high CTRs that they provide to advertisers.

Airpush’s new Icon Ads format allows developers to bundle value-added services with their apps, including mobile search and daily deals. The bundled services appear as shortcuts on the phone’s desktop, where they can be easily accessed or deleted by the user. This additional ad format offers developers another powerful revenue stream, with CPM’s ranging between $12 and $35.

“Our vision is to deliver the next generation of mobile ad formats to Android developers, who are frustrated with the status quo,” said Asher Delug, CEO and founder of Airpush. “Surpassing 10,000 apps demonstrates that developers are hungry for better CPMs and for ads that do not interrupt their apps while in use. Our new Icon Ads format offers developers even more choice in how they seek to generate revenue from their apps, helping them to build successful business models in a market that is hungry for free or low-cost content.”

Airpush Launches Mobile Push Notifications Advertising Portal

by / Wednesday, 10 August 2011 / Published in Airpush Press Releases

Los Angeles, CA – August 10, 2011 – Airpush, the first push notification mobile ad network, today announced that it has launched  its new self-service ad portal that allows brands and advertisers to  utilize push notification ads from over 22,000 popular app developers.

Push notification ads, first offered by Airpush, offer unprecedented performance and a much higher return on investment than advertisements that appear within the app.  For example, Airpush’s push notification ads offer CTRs of between 20 and 40 percent and exceptional conversion rates, both far above the average offered by in-app impressions.

The new Airpush portal offers a greater number of advertisers the opportunity to access push notification inventory through a competitive auction process.  Advertisers can bid to reach their target audience in order to maximize the effectiveness of their mobile ad campaigns and substantially increase ROI.  The portal also provides real-time reporting, allowing advertisers to optimize their campaigns up to the second.

For Android developers on the Airpush network, the new portal means an upsurge in demand, helping them to improve revenues and further monetize their content.  Airpush push notifications typically offer app developers ten times more revenue when compared against an in-app impression. Developers themselves can also use the new advertising portal to place push ads on other apps, in order to drive installs of their own app.

“Ever since Airpush launched the first push notification ads on Android, we have had significant interest from advertisers, and in recent months, it has been a challenge to keep up with demand,” said Asher Delug, CEO and founder of Airpush.  “This new ad portal provides an open door for advertisers to access the higher CTR and conversion rates that push notifications offer.  As more ad dollars enter this market, app developers will reap the financial rewards for their creativity and innovation.”

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