Dec 8, 2016 by airpushNielsen Utilizes Airpush’s VirtualSKY Platform to Quantify the Effectiveness of VR Advertising vs More Traditional Media...
Examiner: Airpush helps banners bounce back in Barcelona at MWC 2015
Mark Twain is being plagiarized by banner ads in Barcelona, Spain on Wednesday at Mobile World Congress 2015. You can practically hear the often-maligned ad format bellowing that reports of its demise have been greatly exaggerated.
Sure, most banners are annoying, unattractive, and completely ineffective. But that’s most — certainly not all. In fact, it’s the constant reinvention and re-invigoration of banners by today’s leading mobile ad platforms and mobile advertising pioneers that keep banners coming back from the precipice of death year after year. But the banner could very well have a banner year in 2015 thanks to a handful of new offerings to the mobile advertising landscape being demonstrated today.