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MediaPost: Mobile Ad Network Airpush Opens Up RTB Channels
Airpush, a mobile ad network that is only two years old, has quickly grown to one with over 5,000 advertisers. One thing they’ve heard from that sea of advertisers over the past 12 months, and especially over the past six, is that real-time bidding (RTB) capabilities are now a must. To answer those needs, the company today unveiled AirDSP, a platform meant to easily connect advertisers to RTB exchanges.
Asher Delug, Airpush founder and CEO, told RTM Daily, “AirDSP is a mobile demand-side platform (DSP) where a self-serve advertiser can access all of the mobile RTB exchange inventory from a single interface.” He noted that while mobile RTB has really started to take off, “the vast majority of mobile advertisers are not set up for it.” He believes most are still traditional self-serve advertisers, so how do you get them involved in RTB?