Dec 8, 2016 by airpushNielsen Utilizes Airpush’s VirtualSKY Platform to Quantify the Effectiveness of VR Advertising vs More Traditional Media...
PandoDaily: How Airpush Bootstrapped its Mobile Ad Network to $150M in Revenue
Mobile ad networks are all the rage. A generation ago, the winners among its desktop brethren made a killing and many view the mobile Web and app ecosystem as a similar if not larger scale opportunity. And yet, no one has nailed it yet. The early winner was AdMob, which was acquired by Google for $750 million in 2009. Since, others like Millennial Media and Jumptap have emerged as worthy challengers. But there remains enormous opportunity for innovation and for additional high nine or even ten figure exits.
One little known company that is making waves in this category is Los Angeles-based AirPush. The fully bootstrapped company was founded in 2011 and has since grown its network to include 100,000 apps using its SDK and more than 5,000 advertisers using its platform. The two year old company’s inventory now reaches more than 10 billion ad impressions per month.