Partnership with RadiumOne

by / Thursday, 03 November 2011 / Published in Airpush Mobile Advertising Blog

Partnership with RadiumOne

At the beginning of October we announced our partnership with the UK’s RadiumOne, the first online ad network to leverage social data on the Web.  Through its “social retargeting” feature, RadiumOne enables brands to find consumers who most resemble their current user base and identify users who are most likely to engage with their ads.

So how will this partnership affect our developers and advertisers?

This partnership will provide advertisers and developers with the tools necessary to get the best performance from the Android platform.

Want to know more?

RadiumOne expects Airpush ads to prove popular with its clients; in particular charities looking for donations through the click of a button as well as companies utilizing ‘click to call’ services, such as those encouraging bookings through a call center, will be able to use this element very effectively. RadiumOne will act as a primary sales agent for Airpush in the UK marketplace. It’s a natural choice for us as we look to expand in the UK and the rest of Europe.

We know there is massive growth potential in the UK mobile advertising market, so we’re delighted to work with such an innovative business to help us achieve our goals, and help our developers and advertisers reach an even broader market.

David Kawamoto
VP of Sales