How to improve brand safety in mobile advertising

by / Thursday, 30 November 2017 / Published in Airpush Mobile Advertising Blog

Mobile advertising can be a bit of a minefield.

Getting your ads out there is one thing, but making sure they’re where you want them to be as well as far away from any inappropriate content can be something entirely different.

Join us as we take a look at both brand safety and brand transparency, as well as what you can do to try and preserve them.

What is transparency?

In terms of mobile advertising, transparency means having full visibility of not only where your ads run, but also where they don’t.

Transparency is incredibly important not only for analytical purposes but also the overall wellbeing of your brand – and your peace of mind.

A few other important things to bear in mind when it comes to transparency:

  • Transparency in reporting leads to better campaign optimization. For example, being aware of a user’s network connection, OS, device, and so on can uncover certain segments where performance is higher or lower, thus allowing you to target future advertising campaigns more effectively
  • Transparency allows for much more effective testing. Having full visibility into where each ad runs allows for true A/B testing before full budgets can be applied
  • Transparency applies to user behavior after seeing an ad. Allowing full use of tags, tracking, URL variables, and more can help you gain a more complete picture of how effective your ad buys are

What is brand safety?

When it comes to mobile advertising, brand safety refers to ensuring that your ads never run near or within inappropriate or highly irrelevant content.

By displaying its ads in the wrong place a brand can seriously tarnish its reputation, for example by having an ad automatically run alongside a news story covering a tragic event, or a during a video promoting a controversial political or cultural view.

Ads being shown in close proximity to irrelevant content can have a similarly negative effect. Relevancy is key to return on investment, and without it your ad network is wasting your ad dollars.

However, there are steps you can take to ensure that your ads never wind up rubbing shoulders with inappropriate content in the first place.

How to improve brand safety

There are a number of things you can do to maintain brand safety in your advertising.

When it comes to ensuring transparency, you need:

  • A curated inventory to aid with accuracy
  • To accept third-party tags, which helps give you important post-campaign insight into where your ads ran
  • Full whitelisting and blacklisting of your mobile app and website inventory, allowing you to clearly define where you want your ads to appear (as well as where you don’t want them under any circumstances)
  • Full post-campaign reporting on impressions, viewability, and conversions so you know what worked, what didn’t, and how to plan your next ad campaign

Staying on top of the issue of brand safety itself primarily requires the taking of adequate precautionary measures, such as:

  • Proactively eliminating the risk of ads being shown where they shouldn’t, something Airpush does automatically with its proprietary keyword-matching algorithm
  • Direct integration with publishers to ensure a more curated, controlled inventory
  • Advanced targeting parameters in order to increase brand relevancy with a matched supply

Choosing the right ad network

When choosing an ad network, it’s important to make sure the one you partner with takes transparency and brand safety as seriously as you do.

You should also ensure that your ad network has a large network of first-party publishers in order to allow for greater control of where your ads run – a far better option than using networks that simply act as intermediaries.

Here at Airpush we strongly believe that upholding brand safety and ensuring full transparency are key to creating long-lasting relationships with our advertisers, and are always working on how we can do this even better.

Get started with a free advertiser account today, or alternatively get in touch with our sales team if you have questions or to discuss a potential partnership.

Navigating Alternative App Stores: What They Are and How to Monetize Them

by / Wednesday, 25 October 2017 / Published in Airpush Mobile Advertising Blog

According to Statista, there are over 3,300,000 apps available on the Google Play store. However, although Google Play is the undisputed king of Android app distribution, it is not alone.

There are now dozens upon dozens of alternative Android apps stores, providing users of Google’s open-source operating system with a choice when it comes to downloading new apps.

But what are alternative apps stores, and how can you use them to your advantage?

What are alternative app stores?

As their name suggests, alternative app stores are app stores other than the big three (Google Play, the Apple App Store, and the Windows Store), and in this context specifically those for Android apps.

As Android is an open-source operating system that does not demand distribution exclusivity, alternative Android app stores are freely permitted by Google (although it cannot be said that all of them are as well-made and regulated as Google Play).

Alternative app stores are also not solely the domain of small, independent companies, and this has helped in lending them some legitimacy.

Some common types of alternative app stores include:

What are the pros of alternative app stores?

For users, many alternative apps stores offer a variety of perks and bonuses in order to entice them away from Google Play.

Perhaps the most attractive of these is their frequent promotions, which include discounts as well as the opportunity to get premium apps for free as part of free app days and similar schemes.

Some alternative apps stores also offer curated lists as well as more specific content categories than Google Play, making it easier for users to find what they’re looking for even if it’s part of a more unusual niche.

For developers, alternative app stores offers opportunities that they might not get on Google Play.

As part of a third-party app store’s much smaller lineup, a newly released app has a much better chance of being seen by users. Indeed, even if an app is on Google Play, it certainly doesn’t hurt to also release it on a third-party app store in order to increase exposure.

Furthermore, in some countries the use of Google and its services are restricted or even banned completely, meaning third-party app stores are the only options if developers want to breach these markets.

The majority of third-party app stores also don’t follow Google Play’s strict advertising rules, meaning both developers and ad networks have a much greater amount of freedom when choosing how to most effectively monetize their apps.

Are there any risks in using alternative app stores?

Users who wish to install apps from alternative app stores need to enable downloads from unknown sources in order to do so. This can put them at risk of viruses and malware, but by exercising caution when choosing what to download and using a robust antivirus app these risks can be largely mitigated.

Developers face different concerns when using alternative app stores, which can include having to participate in forced promotions, a lack of transparency when it comes to the portals themselves, and a longer delay in getting updates to app users.

However, the rapidly increasing popularity of third-party app stores means they can offer developers valuable new opportunities to reach new users and markets across the world.

Top alternative app stores

Some of the biggest contemporary alternative Android app stores include:

  • Amazon Appstore – Perhaps the highest profile alternative to Google Play, the Amazon Appstore has a much smaller selection of apps but all of them are checked against Amazon’s stringent quality standards. Polished, easy to use, and the default place for users of Amazon’s Kindle line of tablets to find apps, the Amazon Appstore offers users free apps of the day as well as the Test Drive feature, which lets you try an app before you buy it. It’s also possible to publish HTML5 and web apps to the Amazon Appstore, although tablet-optimized apps generally do better than smartphone ones in general due to Kindle users being the store’s primary user base.
  • Samsung Galaxy Apps – As the biggest and most successful Android device manufacturer, it’s no surprise that Samsung has its own app store. Coming preinstalled on all Samsung devices, it has an immediate and large customer base, and offers users tailored recommendations thanks to a special algorithm. Getting your app on Samsung Galaxy Apps involves a formal submission process, with income split 70% to the developer and 30% to Samsung. However, with Samsung being the world’s number one smartphone manufacturer and app distribution across over 125 countries, it’s definitely worth looking into.
  • Opera Mobile Store – The Opera Mobile Store has a direct link to Yandex, and as a result has access to almost the entire Russian app market due to all its apps being present in the Yandex App Store. Boasting over 100 million visits every month and a million downloads a day, it’s also free to submit your app to the Opera Mobile Store and get a slice of this massive audience. Opera does take a 30% cut of any sales, but it’s definitely worth it for the amount of possible exposure available.
  • GetJar – GetJar offers a huge selection of free apps for a variety if platforms including Android. Although fairly basic, GetJar is well categorized, has over 30 million users, and includes a nifty recommendation service that allows for the quick discovery of news apps. GetJar also has some great monetization methods baked in, and its virtual currency GetJar Gold is one of the largest virtual currencies in use. Developers can take advantage of virtual currency tie-ins and the ability to target new users with various different kinds of promotions. However, the submission process can take a little while.
  • Slide ME – Slide ME has a global reach and a substantial user base, with a large number of both free and premium (all of which have passed a quality control process) available. This global availability is supported by a wide variety of payment options, including PayPal, and it has great search filter options, meaning that it’s easier for users to find what they’re looking for as well as for new apps to be discovered. Slide ME also has its own ad network, giving you the opportunity to get a greater percentage of revenue generated by your app and potentially more than the standard 70% offered by most app stores.
  • F-Droid – F-Droid specifically focuses on free and open-source software (FOSS) for Android. Volunteer-run and reliant on donations, all of the apps on F-Droid are free, and must have no tracking, no ads, and no paid add-ons. Obviously this means F-Droid will not be a huge target for developers if they want to make a profit, but it has a strong user base and it’s free to submit an app, making a good way to assess popularity if nothing else.
  • Mobogenie Market – Mobogenie offers a large collection of curated apps backed up by an intelligent recommendation engine, and is available globally and without registration. Mobogenie also acts as a file manager, and its handy PC client lets you move and back up content, apps, and settings with ease. For developers, Mobogenie has an app review process with a fast 24-hour turnaround time, with an impressive 80% of the revenue going to the developer. Although originally developed in India and with a large user base there, Mobogenie supports multiple languages and can prove useful for targeting markets where Google Play isn’t so popular.
  • Mobango – Mobango has millions of users who rack up thousands of downloads a day, and is fast growing in popularity. Uploading apps is free, no percentage of your profits is taken, and with a relatively small amount of apps it’s not hard to become one of its top downloaded titles.
  • AppsLib – Created by Archos, AppsLib is the app store for Android devices (primarily tablets) that couldn’t get Google certification. AppsLib comes preinstalled on a number of devices from smaller manufacturers, and each of its over 400,000 apps have been certified as compatible with specific devices. Users can search by category and even pay using PayPal, while developers will benefit from the standard 70% share of their app’s revenue.
  • 1Mobile Market – 1Mobile Market only features free apps and it costs nothing to submit them. However, all apps do still have to go through an approval process which includes malware checks and general quality assessment. A robust recommendation system means apps can often become very popular very quickly, and there are already hundreds of thousands of apps available that have been installed over 100 million times.
  • Mobile9 – Mobile9 is similar to a social network as well as being an app store, and has millions of active users. It is free to submit apps, and users can share theirs as well as comment on other people’s. With its huge user base and a relatively small number of developers, it can be fairly easy to get your app noticed in Mobile9.

Monetizing alternative app stores

Monetizing apps that are distributed in alternative app stores may actually provide a better opportunity for developers to maximize their revenue. The majority of third-party app stores don’t have the strict limitations on ad formats and on-app advertising tactics that Google Play does. This means developers have the opportunity to leverage high-performing ad formats like push notifications, icon ads, and others – particularly those that perform outside the app.

Both push notification and icon ads usually offer much higher CPMs than traditional in-app banners as users can engage with the ads even after they’ve left the app. Once an ad has been pushed to the notification tray or an icon has been dropped on the user’s home screen, the ad persists until it’s clicked on or removed. This results in a much higher probability of conversion when compared with traditional formats.

Protecting your apps and earnings

One of the pitfalls when leveraging alternative app stores is the risk of piracy. There are many ways pirates can hijack your app and replace your monetization strategies with their own. As such, taking steps to protect your app’s integrity – as well as your hard-earned ad revenue – is extremely important when monetizing in alternative marketplaces.

Solutions like Tapcore can not only help you identify if and when your app has been pirated, but also monetize the pirated installs to help you recoup any lost earnings and even steer the pirated user back to a legitimate app download.

While the user bases of most alternative apps stores are still relatively small, they can be a great way for developers to get their apps further afield. However, make sure to do your research before submitting – you don’t want to waste time and effort getting your app onto an app store that won’t help you achieve the results you’re after.

While none of these alternative app stores are in a position to replace Google Play just yet, they certainly present themselves as excellent opportunities for both greater app exposure and monetization

Airpush Announces Strategic Partnership with Papyrus

by / Sunday, 15 October 2017 / Published in Airpush Mobile Advertising Blog

Airpush is excited to announce a brand new partnership, and pilot integration, with Papyrus — an innovative organization that’s developing the world’s first decentralized and highly scalable ecosystem for digital advertising.

The comprehensive system aims to bring together users, publishers, advertisers, and developers of decentralized applications (dApps) in an efficient, transparent and mutually beneficial environment. Papyrus’s architecture and token economy will allow publishers and SSPs to become a part of a decentralized advertising market where they can increase their revenue. With Papyrus, they’ll be able to prove the quality of traffic by referring to the blockchain-linked aggregated history data and receive payments with fewer costs on intermediaries.

How does Airpush play a role? We have been fighting fraudulent traffic, striving for transparency, protecting the interests of advertisers and publishers, and enabling the latter to monetize collected user data for over 7 years. The collaboration with Papyrus will help both companies research new technologies in order to combat these and other problems facing the mobile advertising ecosystem.

To learn more about Papyrus and their vision for a decentralized advertising ecosystem, read the in-depth whitepaper located here.

Airpush and Tapcore Merge to Create World’s Most Powerful Solution to Combat Mobile Advertising Fraud

by / Tuesday, 15 August 2017 / Published in Airpush Press Releases

Tapcore’s Revolutionary Technology Unites with Airpush’s Vast Data Set and Publisher Base to Help Minimize Advertising Fraud and Reclaim Billions a Year in Lost Revenue Due to App Piracy

Los Angeles, CA, USA & Amsterdam, Netherlands (August 15, 2017) — Airpush (www.airpush.com), the mobile advertising leader integrated into over 300,000 mobile apps, together with Tapcore (www.tapcore.com), the leader in mobile app piracy detection and monetization, today announced a merger aimed at helping mobile developers regain control of their app businesses. Together, the two companies plan to pool resources, technology and industry experience to create an entirely new solution for mobile developers and premium advertisers.

Recent reports suggest that marketers lost $7.2 billion to mobile ad fraud last year, and it’s projected to grow to a staggering $16.4 billion by the end of 2017. On the other end of the spectrum, it’s estimated that nearly 80% of free Android apps have been hacked, while 75% of free iOS apps have been compromised. Considering that revenues from these app stores will reach $21 billion for Google Play alone, and $20 billion for the vast number of third-party Android stores this year, it’s easy to see that mobile app developers stand to lose billions in hard earned ad revenue as a result.

As a pioneer in the mobile advertising space, Airpush has spent the last 7 years working with mobile publishers and collecting data and insight into the growing problem of app piracy. In helping hundreds of thousands of app developers monetize their efforts, Airpush has been on the forefront of the piracy and fraud issues crippling the industry. With it’s SDKs embedded on more than 300,000 mobile apps worldwide, the company sits in a unique position to take meaningful action against the problem.

Tapcore, who entered the space in 2015, provides an innovative SDK designed to analyze the legitimacy of mobile app installs. The company aims to turn the rampant problem of piracy into an opportunity for app developers. Tapcore’s proprietary algorithm is able to track global pirated installs, collect analytics and offers various solutions to engage and monetize these users.

In combining the cutting-edge technology of Tapcore, with the insight and mass developer footprint of Airpush — the merger creates a unified, laser-focused solution to begin cleaning up the tainted mobile app landscape. Together, both companies are poised to combat both issues head on, while also providing a new solution for developers to truly monetize their users beyond traditional means.

“We’ve seen first hand the challenges piracy and fraud present in all aspects of the mobile advertising industry and our business specifically,” explains Asher Delug, CEO and Founder of Airpush. “From ensuring our 20,000+ advertisers maintain the effectiveness they’ve come to rely on with our platform, to battling piracy that affects the tens of million of users on our network around the world. Tapcore presents the perfect solution to help tackle these challenges through an extremely well-executed approach that complements our overall market strategy.”

Helping eliminate piracy reaches all aspects of the broader market — from every partner and stakeholder to the immense amount of data that loses integrity as a result. Together, Airpush and Tapcore are perfectly positioned to become a driving force in advancing this movement.

“I’m extremely proud of what our team has been able to create, and the potential our technology has to truly create a shift in the industry when it comes to anti-piracy and ad fraud,” said Stefans Keiss, CEO and Founder of Tapcore. “Joining forces with Airpush gives us the reach and platform to truly extend our solution to the masses.”

Both companies will remain independent and continue to serve their respective clients, but will combine technology, teams and infrastructure to strengthen the overall effort. The Tapcore and Airpush SDKs will be integrated to provide one, cohesive solution for developers to track, analyze and monetize their users.

The newly merged entity will have new management headed by CEO Stefan Keiss and CTO Dmitry Shkolnikov. Current Airpush CEO Asher Delug will move into the role of Chairman of the Board, while current Airpush COO Inman Breaux will move into the role of President. The combined companies are also in the process of raising a round of investment to aid in its aggressive growth and strategic acquisitions.

About Airpush

Winner of the DataWeek “Top Innovator in Advertising Data” award and recognized by Forbes as one of America’s “Most Promising Companies”, Airpush is a worldwide leader in digital advertising solutions. With powerful platforms integrated into over 300,000 mobile app, mobile web, and virtual reality properties, as well as one of the world’s largest consumer data marketplaces, Airpush provides some of the most diverse and highest performing monetization and advertising solutions in the industry. Founded in 2010, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

About Tapcore

Tapcore’s technology allows mobile developers to detect all illegal copies of their mobile applications, collect analytics and offers various solutions to engage and monetize these users. Tapcore’s unique approach helps mobile developers take back their well-deserved revenue from the illegal installations of their mobile applications. Founded in 2015, the company has more than 50 employees working across 9 countries. For more information, visit www.tapcore.com or follow us on twitter @tapcore

Airpush Partners with Nielsen and Three Leading Brands, Releases the World’s First Virtual Reality Ad Effectiveness Study

by / Thursday, 08 December 2016 / Published in Airpush Press Releases

Nielsen Utilizes Airpush’s VirtualSKY Platform to Quantify the Effectiveness of VR Advertising vs More Traditional Media Types

Los Angeles, CA (December 8th, 2016) – Airpush (www.airpush.com), the leading mobile advertising company and creator of the VirtualSKY platform, today announced the release of the world’s first and most comprehensive Virtual Reality Advertising Effectiveness Study. The study, conducted by Nielsen Research and in partnership with POST Cereal, PETA and Charity:Water, leveraged scientifically accepted methodologies to quantify advertising effectiveness metrics on both Virtual Reality and traditional digital video formats.

The purpose of this study was to better understand the consumer impact of VirtualSKY’s ExperienceAds, an exclusive interstitial ad unit that delivers 20-45 second, 360 degree advertisements to consumers at natural breaks in other VR apps. In particular, the research sought to compare the effectiveness of ExperienceAds to that of more traditional advertising environments, such as VAST video, online video and broadcast television, at driving brand lift in four key metrics that brands consistently use to gauge advertising effectiveness: Content Engagement, Brand Perceptions, Brand Behaviors and Brand Integration Perceptions.

The results of the study demonstrated that advertising in Virtual Reality was between 1.5 and 18x more effective than more traditional video advertising, depending on the content and metric. Highlights included brand recall, which was at least 8x more effective across all brands when immersive VR ads were utilized, as well as intent to share, which was at least 2x.

“The Pebbles Cereal VR experience was born out of the spirit of the Yabba Dabba Do! campaign that if you can think it, you can DO it. It was uncharted territory for us, but a real reflection of the campaign’s ethos and we were thrilled to partner with Airpush’s VirtualSKY network to distribute the spot. We had a hunch if external distractions were eliminated and viewers were part of an immersive experience, metrics such as brand affinity and purchase intent would increase – which is exactly what Nielsen and Airpush confirmed through this study. It goes without saying Pebbles will continue to explore this medium to truly connect with our consumers,” says Oliver Perez, Pebbles’ Senior Brand Manager.

“Nielsen’s study shows the power of virtual reality experiences to drive positive change,” says PETA Executive Vice President Tracy Reiman. “That’s exactly what PETA—with the generous support of Airpush’s VirtualSKY network—strives to achieve with ‘I, Orca,’ which allows potential SeaWorld visitors to experience what life is like for orcas suffering in the park’s tiny tanks.”

“We launched the VirtualSKY platform in early 2016 because we instinctively knew that VR was the most effective medium ever created for brands to reach out to consumers,” explains Seth Socolow, SVP Strategic Partnerships for VirtualSKY and Airpush. “However, the results of this study far exceed even our expectations for VR, and are a huge validation for the VirtualSKY platform that can easily deliver this kind of engagement to any advertiser at scale.”

The complete Virtual Reality Advertising Effectiveness Study is available at virtualsky.com/study.

About Airpush

Winner of the DataWeek “Top Innovator in Advertising Data” award and recognized by Forbes as one of America’s “Most Promising Companies,” Airpush is a worldwide leader in digital advertising solutions. With powerful platforms integrated into over 250,000 mobile app, mobile web, and virtual reality properties, as well as one of the world’s largest consumer data marketplaces, Airpush provides some of the most diverse and highest performing monetization and advertising solutions in the industry. Founded in 2010, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit http://www.airpush.com or follow us on Twitter @AirpushAds.

 

SDK 9.0 / Guaranteed CPMs!

by / Wednesday, 12 October 2016 / Published in Airpush Mobile Advertising Blog

NEW PRODUCT RELEASE: SDK 9!

Airpush is proud to announce the release of our newest SDK, 9.0! SDK 9 brings with it advanced new features as well as guaranteed industry leading CPMs for publishers who upgrade.

  • Reduced false malware alerts.
  • Easier integrations.
  • Improved data accuracy.
  • Guaranteed CPM earnings.

Guarantee your CPMs when you upgrade to SDK 9 and activate 360 Interstitial (formerly SmartWall). 360 Interstitial’s patent-pending technology automatically mediates between Rich Media, Video, AppWall, Dialog Ads, Advanced Overlays, and more based on yield and network connection type. The variety of ad formats ensure your users see the right ad at the right time, and allow you to earn even more revenue from your app(s).

Guaranteed rates vary by region. View rates and promo details HERE.

To activate this promotion, simply click the link above, and when prompted, sign in to your account and begin activating 360 Interstitial in your app(s).

If you have any questions, please contact pubsupport@airpush.com.

MOBI.INFO Officially Launches

by / Tuesday, 04 October 2016 / Published in Airpush Mobile Advertising Blog

Today we are very excited to announce the launch of MOBI.INFO. The first-of-its-kind platform enables mobile publishers to monetize mobile apps without advertisements by transmitting real-time user data onto an advanced data marketplace. Data companies are then able to access the information in order to augment their databases with an unprecedented number of near real-time, actionable data sets. The result is the world’s first dedicated mobile data marketplace, allowing mobile publishers and data companies to quickly make transactions at scale.

MOBI.INFO is a result of years of innovation and experience by the veteran mobile advertising provider, and is now being released after more than 12 months of data optimization and market testing. MOBI.INFO restructures the traditional ad network model by replacing advertising CPMs with revenue generated from valuable data. The platform, which protects consumers via a transparent end-user opt-in, has the ability to reduce the number of overall ads that a user sees, and increase their relevance, overall effectiveness and consumer value. MOBI.INFO also includes a deep integration with Freckle (www.freckleiot.com), a leader in the location and attribution marketing space. Freckle’s integration helps advertisers gain more valuable insights out of the consumer data generated by the platform, and obtain additional data sets from its beacon technology.

Visit MOBI.INFO to for additional information or to sign up.

MOBI.INFO, World’s Largest Mobile-Data Marketplace, Launches to Enable Mobile App Monetization without Ads

by / Friday, 23 September 2016 / Published in Airpush Press Releases

Airpush Unveils Mobi.Info; Mobile Publishers Can Now Monetize through Unique Marketplace and New Beacon Capabilities from Integration with Freckle

Los Angeles, CA (September 23, 2016) – Airpush (www.airpush.com), the leading mobile advertising platform ranked #2 on Forbes’ list of America’s Most Promising Companies and winner of the DataWeek award for Top Innovator in Advertising Data, today announced the launch of MOBI.INFO. The first-of-its-kind platform enables mobile publishers to monetize mobile apps without advertisements by transmitting real-time user data onto an advanced data marketplace. Data companies are then able to access the information in order to augment their databases with an unprecedented number of near real-time, actionable data sets. The result is the world’s first dedicated mobile data marketplace, allowing mobile publishers and data companies to quickly make transactions at scale.

MOBI.INFO is a result of years of innovation and experience by the veteran mobile advertising provider, and is now being released after more than 12 months of data optimization and market testing. MOBI.INFO restructures the traditional ad network model by replacing advertising CPMs with revenue generated from valuable data. The platform, which protects consumers via a transparent end-user opt-in, has the ability to reduce the number of overall ads that a user sees, and increase their relevance, overall effectiveness and consumer value. MOBI.INFO also includes a deep integration with Freckle (www.freckleiot.com), a leader in the location and attribution marketing space. Freckle’s integration helps advertisers gain more valuable insights out of the consumer data generated by the platform, and obtain additional data sets from its beacon technology.

“We are very excited about the launch ofMOBI.INFO,” said Elliott Easterling, CEO of Twine. “We have been licensing Airpush’s mobile data for over a year. Because of the opt-in nature of their integrations, Airpush is able to deliver unique mobile data that is incredibly valuable to our customers.  MOBI.INFO takes things a step further by providing a whole host of new mobile data sets in near real time.”

One of Airpush’s goals has always been to enable publishers to drive real, reliable revenue streams out of properties that were not previously monetizable. For the first time, apps such as wallpapers, ringtones and themes can now create earnings. More traditional mobile apps will be able to add additional revenue streams to their current strategies, or reduce ad volume for their users in order to increase ratings.

“At Airpush, we have always had a focus on data-driven strategies for advertising in mobile,” said Seth Socolow, SVP Strategic Partnerships at Airpush. “For the last year, we have been consistently growing our data business and it was rapidly becoming clear that a product that specifically targeted this area was something the industry was demanding. MOBI.INFO grants this wish and extends it into the world’s first true data marketplace.”

“We are excited to partner with Airpush as it allows our proximity based SDK to be offered to clients around the world,” said Neil Sweeney, President & CEO of Freckle. “We believe attribution is the next major trend in advertising and this will allow us to deliver a solution on a global scale. Airpush brings extensive distribution in this space and we are proud to lend our proximity marketing technology to this new initiative.”

Publishers and advertisers interested becoming part of MOBI.INFO can visit the site and instantly sign up for a self-service account, or contact a media planning specialist for a more detailed explanation of platform technology and capabilities.

About Airpush

Ranked #2 in the 2014 Forbes list of “Most Promising Companies” and winner of the “Top Innovator in Advertising Data” award at the 2014 DataWeek Conference, Airpush is on a mission to redefine mobile advertising. More than 150,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

About Freckle

Freckle is a data company focused on mobile attribution. Freckle is powering the offline attribution space, tying in their beacon networks with their retail and advertising partners to measure the effectiveness of placed media.  As a leader in the proximity marketing space, Freckle works with brands, publishers and industry partners to bring innovative solutions to the market. Freckle’s mission is to move past traditional advertising models and to seek out innovative solutions to the advertising challenges of tomorrow. For more information about Freckle and its offerings, visit www.freckleiot.com and follow updates on Twitter and LinkedIn.

AdAge: Mobile Data Marketplace Creates Direct Path From App to Dollars

by / Thursday, 22 September 2016 / Published in Airpush Press Mentions

Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more direct line between mobile user data and dollars.

Mobile ad firm Airpush is set to launch its mobile data marketplace mobi.info, where companies can purchase precise device location information, including beacon data, encrypted email addresses, device identifiers and information showing which apps phones have installed and how frequently they’re accessed. The idea is to give mobile app publishers a way to feed their data wares into a buying hub that could help them monetize the data generated when people open and interact with their apps, whether or not an ad is served into the app.

Read More at AdAge

Advertiser Prepaid Matchback Promotion – Fall 2016

by / Monday, 19 September 2016 / Published in Airpush Mobile Advertising Blog

For a limited time, Airpush is offering a 10% match back on all pre-paid deposits! This a great opportunity for current clients to try our latest ad types and targeting capabilities, and an even better opportunity for new advertisers to signup and begin harnessing the power of the Airpush network to drive results.

From now until December 31st, all funds deposited into your account will be matched, up to $100,000. A minimum deposit of $500 is required to qualify for the deposit.

To begin, simply enter the email address associated with your Airpush account below, or contact your account manager.

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