MOBI.INFO, World’s Largest Mobile-Data Marketplace, Launches to Enable Mobile App Monetization without Ads

by / Friday, 23 September 2016 / Published in Airpush Press Releases

Airpush Unveils Mobi.Info; Mobile Publishers Can Now Monetize through Unique Marketplace and New Beacon Capabilities from Integration with Freckle

Los Angeles, CA (September 23, 2016) – Airpush (, the leading mobile advertising platform ranked #2 on Forbes’ list of America’s Most Promising Companies and winner of the DataWeek award for Top Innovator in Advertising Data, today announced the launch of MOBI.INFO. The first-of-its-kind platform enables mobile publishers to monetize mobile apps without advertisements by transmitting real-time user data onto an advanced data marketplace. Data companies are then able to access the information in order to augment their databases with an unprecedented number of near real-time, actionable data sets. The result is the world’s first dedicated mobile data marketplace, allowing mobile publishers and data companies to quickly make transactions at scale.

MOBI.INFO is a result of years of innovation and experience by the veteran mobile advertising provider, and is now being released after more than 12 months of data optimization and market testing. MOBI.INFO restructures the traditional ad network model by replacing advertising CPMs with revenue generated from valuable data. The platform, which protects consumers via a transparent end-user opt-in, has the ability to reduce the number of overall ads that a user sees, and increase their relevance, overall effectiveness and consumer value. MOBI.INFO also includes a deep integration with Freckle (, a leader in the location and attribution marketing space. Freckle’s integration helps advertisers gain more valuable insights out of the consumer data generated by the platform, and obtain additional data sets from its beacon technology.

“We are very excited about the launch ofMOBI.INFO,” said Elliott Easterling, CEO of Twine. “We have been licensing Airpush’s mobile data for over a year. Because of the opt-in nature of their integrations, Airpush is able to deliver unique mobile data that is incredibly valuable to our customers.  MOBI.INFO takes things a step further by providing a whole host of new mobile data sets in near real time.”

One of Airpush’s goals has always been to enable publishers to drive real, reliable revenue streams out of properties that were not previously monetizable. For the first time, apps such as wallpapers, ringtones and themes can now create earnings. More traditional mobile apps will be able to add additional revenue streams to their current strategies, or reduce ad volume for their users in order to increase ratings.

“At Airpush, we have always had a focus on data-driven strategies for advertising in mobile,” said Seth Socolow, SVP Strategic Partnerships at Airpush. “For the last year, we have been consistently growing our data business and it was rapidly becoming clear that a product that specifically targeted this area was something the industry was demanding. MOBI.INFO grants this wish and extends it into the world’s first true data marketplace.”

“We are excited to partner with Airpush as it allows our proximity based SDK to be offered to clients around the world,” said Neil Sweeney, President & CEO of Freckle. “We believe attribution is the next major trend in advertising and this will allow us to deliver a solution on a global scale. Airpush brings extensive distribution in this space and we are proud to lend our proximity marketing technology to this new initiative.”

Publishers and advertisers interested becoming part of MOBI.INFO can visit the site and instantly sign up for a self-service account, or contact a media planning specialist for a more detailed explanation of platform technology and capabilities.

About Airpush

Ranked #2 in the 2014 Forbes list of “Most Promising Companies” and winner of the “Top Innovator in Advertising Data” award at the 2014 DataWeek Conference, Airpush is on a mission to redefine mobile advertising. More than 150,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit or follow us on Twitter @AirpushAds.

About Freckle

Freckle is a data company focused on mobile attribution. Freckle is powering the offline attribution space, tying in their beacon networks with their retail and advertising partners to measure the effectiveness of placed media.  As a leader in the proximity marketing space, Freckle works with brands, publishers and industry partners to bring innovative solutions to the market. Freckle’s mission is to move past traditional advertising models and to seek out innovative solutions to the advertising challenges of tomorrow. For more information about Freckle and its offerings, visit and follow updates on Twitter and LinkedIn.

AdAge: Mobile Data Marketplace Creates Direct Path From App to Dollars

by / Thursday, 22 September 2016 / Published in Airpush Press Mentions

Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more direct line between mobile user data and dollars.

Mobile ad firm Airpush is set to launch its mobile data marketplace, where companies can purchase precise device location information, including beacon data, encrypted email addresses, device identifiers and information showing which apps phones have installed and how frequently they’re accessed. The idea is to give mobile app publishers a way to feed their data wares into a buying hub that could help them monetize the data generated when people open and interact with their apps, whether or not an ad is served into the app.

Read More at AdAge

AdAge: Post Dives Into Virtual Reality With Fruity Pebbles Pre-Roll Push

by / Wednesday, 13 July 2016 / Published in Airpush Press Mentions

Viewers of Post Fruity Pebbles’ virtual reality content will be sprayed with water guns and pummeled by dodgeballs in an immersive 30-second pre-roll spot beginning next week as part of the brand’s lighthearted “Yabba Dabba Doo” campaign.

The ad, which takes the viewer through a series of colorful, vibrant activities like painting a mural and jamming with a garage band, marks Post’s first foray into the world of VR marketing and will run on multi-platform apps VirtualSky and StartApp. What truly sets Pebbles’ effort apart from other marketers’ attempts at VR marketing is that it’s a more guided, deliberately organized experience.

Read More at AdAge

Business Insider: Meet the Virtual Reality Ad Network

by / Monday, 14 March 2016 / Published in Airpush Press Mentions

With VR headsets like the Oculus Rift and HTC Vive selling out in minutes and Samsung bundling in its Gear VR with pre-orders for its latest Galaxy smartphones, the virtual reality trend is entering the mainstream.

It was little wonder the marketing community would look to jump on board — travel brands have been using VR videos to show off their destinations to would-be customers, automakers like Volvo can give people a test drive of their vehicles, and airlines are using VR as in-flight entertainment. But it’s probably more surprising that ad tech companies are jumping into VR — who wants to be served with ads when they’re fully immersed in a virtual world?

Read More at Business Insider

Holiday Promotion: 10% Match Back on All Deposits

by / Friday, 06 November 2015 / Published in Airpush Mobile Advertising Blog

We wanted to give all of our valued advertisers an early holiday gift – a 10% match back on qualifying prepaid deposits from $1,000 to $100,000 in November and December. You can receive up to a maximum of $10,000 in matching funds.

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New Mobile Web Integrations with DFP and AppNexus

by / Thursday, 08 October 2015 / Published in Airpush Mobile Advertising Blog

We are extremely proud to announce that developers who use DFP (DoubleClick for Publishers) or AppNexus can now access demand from Airpush’s leading worldwide advertisers via their favorite SSP.

Each integration includes mobile banners, as well as Airpush’s award winning new ad units, Abstract Banners and HD Video Abstracts.

Read More

Q3 2015 Newsletter: Latest Awards, Announcements and Product Updates

by / Monday, 05 October 2015 / Published in Airpush Mobile Advertising Blog

This was a huge quarter for Airpush, capped off by our recognition by Pixalate as one of the top 10 providers of clean, reliable and fraud-free mobile inventory.

We also had several huge product releases and new announcements: Most notably the Performance Creative Initiative, our partnership with Digital Venture and our new iOS SDK release.

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Airpush Launches VirtualSKY, a Virtual Reality Ad Network Dedicated to Providing Immersive Advertiser Experiences at Scale

by / Thursday, 01 October 2015 / Published in Airpush Press Releases

One of the World’s Largest Mobile Ad Networks Takes an Aggressive Move to Enable Premium Advertiser Experiences with Best-in-Class Campaign Scale

New York, October 1st, 2015 –Airpush (, the mobile advertising leader integrated into over 150,000 mobile apps, has announced at Advertising Week that it will be launching a completely new platform that extends its reach into the emerging world of Virtual Reality. The platform, named VirtualSKY (, has been designed from the ground up to deliver gorgeous, immersive, virtual reality advertisement experiences from the world’s top brands and advertisers into virtually any VR app.

Virtual Reality, one of the most exciting and fastest growing segments of the consumer electronics segments, is projected to reach $4.7 billion in sales of software by 2018. Currently, there is no scalable monetization solution for VR developers to earn reliable revenue, and no way for advertisers to place ads within content.

The VirtualSKY platform is the first of its kind, finally conquering the two elements that have previously prevented advertisers from reaching huge numbers of consumers in VR: slow load times and scalable inventory. Because virtual reality files are extremely large, VirtualSKY has been developed using a proprietary technology that enables incredibly fast, pre-cached streaming of experiences that nearly eliminates load times and skipping. This enables quality, high-res experiences to be seamlessly integrated into VR content with little or no disruption to the user experience. This, combined with the fact that the Airpush network is already integrated into more than 150,000 mobile apps around the world, means the platform is projected to expand at a rate that will bring campaign scale in line with other digital mediums faster than any other offering in the space.

As an additional service, VirtualSKY advertisers will have dedicated access to world-class virtual reality design services, enabling them to conceive and launch campaigns within days, rather than weeks.

“Virtual Reality has received the endorsement and investment of virtually every major player in the tech industry,” explains Cameron V. Peebles, Head of Global Marketing for VirtualSKY and Airpush. “From Google to Sony to Facebook, options for VR content development have exploded while any real monetization or advertising capabilities have yet to emerge. VirtualSKY is the first platform to offer both of these.”

VirtualSKY is currently accepting early advertiser campaign requests on

About Airpush

Ranked #2 in the 2014 Forbes list of “Most Promising Companies” and winner of the “Top Innovator in Advertising Data” award at the 2014 DataWeek Conference, Airpush is on a mission to redefine mobile advertising. More than 150,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit or follow us on Twitter @AirpushAds.

Airpush Ranked Among the Highest in Inventory Quality and Trust

by / Tuesday, 22 September 2015 / Published in Airpush Mobile Advertising Blog

At Airpush, we have always had a heavy focus on keeping the quality of our mobile inventory at or above industry standards. As the mobile industry has matured, more and more resources have become available for combatting mobile fraud and we have dedicated immense resources and manpower to reducing it as much as possible.

Today we are happy to announce that Pixalate, the leading mobile advertising fraud monitoring and prevention platform, has released the first ever Mobile Seller Trust Index, ranking all major adtech players on the quality of their inventory. Of the 125 sellers of mobile ad inventory, Airpush was ranked #6 worldwide.

This is a huge validation of all of our hard work we have done to ensure that Airpush advertisers around the world have consistent access to one of the largest, most reliable and most profitable mobile ad libraries available today.

Download the Pixalate report here.

Read coverage of the report on

VentureBeat: Pixalate unveils ‘seal of approval’ for app ad sellers

by / Tuesday, 22 September 2015 / Published in Airpush Press Mentions

Fraud protection firm Pixalate is out today with a first-of-its-kind Good Housekeeping Seal of Approval for sellers of in-app ad space.

Of course, the Santa Monica, California-based firm isn’t calling it that. Instead, the listing is called the Mobile Seller Trust Index, or MSTI. The monthly index ranks supply-side ad platforms (SSPs) — which represent the ad space inventory from app publishers — by evaluating such factors as legitimate inventory, fraud, transparency, and location.

The top ten in-app ad inventory sellers for August, the period covered by this first ranking, are: Amobee, Rubicon Project, Big Mobile Group, Millennial Media Exchange, OpenX, Airpush, Marketplace, Google Ad Exchange, Nexage Inc., and InMobi. One hundred twenty-five SSPs were evaluated on over five billion impressions tracked through the Pixalate platform.

Read More at Venturebeat