Airpush delivers nearly 80% brand lift on a nationwide campaign for Stand Up To Cancer
Challenge: Stand Up To Cancer’s mission is to raise funds to accelerate the pace of groundbreaking research that can get new therapies to patients quickly and save lives now. In order to do this, the organization consistently launches media campaigns of virtually all kinds, driving awareness of programs and donations to researchers who combat the disease. SU2C planned their Kiss Cancer Goodbye campaign for the weeks leading up to Valentines Day, attempting to drive mobile users to share a kiss pic on social media and drive viral awareness of their initiatives.
Solution: When planning their Kiss Cancer Goodbye campaign, Stand Up To Cancer turned to Airpush as a key partner for driving brand awareness, social media sharing and an overall increase in donations to the mobile users throughout the country. Airpush’s creative services team designed a suite of their advanced Abstract Banners, which displayed SU2C’s videos within HTML5 engaging banners to drive heavy user engagement. Airpush’s experienced media planners also prepared a targeted, comprehensive campaign to run on the network’s 450,000,000 user network.
Results: Millward Brown Digital was contracted to do an independent, verifiable study on how the campaign impacted consumer sentiment and likelihood to donate for the mobile users that received the campaign. This included a survey submitted by both control and exposed groups who had only seen the ad. The results were extremely impressive, exceeding the expectations of the client.