Android developers use our next-generation ad formats to increase revenue 10 – 30x versus traditional mobile ad networks. Our developers earn significantly higher CPMs using our innovative ad formats such as Abstract Banners, Icon Ads, and SmartWall.
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– Generates significantly high user engagement. CTR’s are typically at least 5x higher than in-app ads.
– Can be delivered to all users who installed your app, not just active users.
– Are viewable at a user’s convenience.
– Don’t clutter apps (since they are not in-app).
a) For Push Notification Ads, we offer a permanent opt-out to end-users which blocks this ad format from all apps. Each ad is tagged with the name of the app which delivered it, as well as a link to http://www.airpush.com/optout where the user can opt-out by installing our opt-out application or manually entering their IMEI on the web page. In both cases the IMEI is MD5 hashed so there is absolutely no personally identifiable information, or useful information other than for opt-out purposes.
b) For Icon Ads, users can delete them with 1 click. Users are also clearly made aware when the Icon Ad is first installed as a shortcut, by a “Toast” notification.
c) For SmartWall Ads, users can easily close the window.
As an industry leader, Airpush takes transparency very seriously. Every new user that receives Airpush ads has opted-in during the app installation process. Each Airpush Push Notification Ad is tagged with a permanent opt-out URL, as well as the name of the app which delivered it. In addition a “Toast” notice disclosing the use of both push and icon ads is shown when an app is first launched.
The Airpush campaign approval team carefully monitors advertiser campaigns for compliance both before and after approval. To further enhance consumer safety on our network, we are in the process of integrating technology from the world’s leading mobile security vendors.