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2014 was a banner year for Airpush at Mobile World Congress, with a dramatically expanded booth presence where the mobile industry’s most influential players were presented with a preview of upcoming portal innovations. They were also treated to one of the largest parties of the conference, with over 700 packing into the Salt Venue inside the W Hotel for a night that will truly go down as one of the best of the year.
Relive it all by viewing the video below, or visit our slideshow here.
How the Mobile Community Made It One to Remember
If you weren’t lucky enough to attend Mobile World Congress this year, the endless press coverage, social media barrage and dramatic product unveilings probably gave you the feeling that you missed a lot . . . and we don’t just mean a set of sore feet from walking the floor. Don’t worry because we’ve made a short video to catch you up on the most important part of last week, the interaction with the most influential and engaging people in the mobile industry.
And if you missed our major release from Mobile World Congress, we announced an important integration with Apsalar to provide Mobile App Analytics to all of our app publishers. Although there is no dance music soundtrack, we highly recommend a read.
Read the Airpush/Apsalar press release below . . .
BARCELONA, Spain (February 25, 2013) Airpush, winner of the “Best Mobile Ad Network” at the 2012 MEAs, and Apsalar, provider of the most advanced Mobile Engagement Management solutions for app developers and marketers, have entered into a joint agreement to provide in-app analytics to developers in Airpush’s extensive ad network.
The two companies announced the platform integration at the Mobile World Congress in Barcelona, Spain, the mobile industry’s premier global conference, here through Feb. 28.
Under the agreement, Airpush has integrated Apsalar analytics capabilities directly into its platform creating one of the most advanced group of tools available for Android app developers in one place. With Apsalar’s in-app analytics, developers can understand user behavior and measure retention, engagement, and monetization. Additionally, with Apsalar’s analytics, marketers will have access to additional tools to more effectively measure and optimize the ROI of all their advertising campaigns (including installs and user revenue generated by each campaign) in one, centralized dashboard. Combined with the ability for Airpush to drive industry leading streams of reliable revenue, the new platform represents the most significant resource available to Android developers in the world today.
“We’re excited to partner with Apsalar to offer cutting edge app analytics to our Android developers,” said Asher Delug, CEO of Airpush. “With this partnership, Airpush becomes the first company to offer monetization, bug tracking, and in app analytics in a single Android SDK and associated web dashboard. Apsalar offers developers and marketers the insights they need to power their apps for free and these capabilities will help developers create even more capable, more powerful apps.”
“We’re excited to partner with Airpush to offer developers and advertisers on the Android platform â€˜best in class’ mobile analytics,” said Michael Oiknine, CEO of Apsalar. “Apsalar is built on the fundamental premise that all business leaders should be provided with free access to the key insights that will drive the success of their apps. Our alliance with Airpush will enable us to even better serve the Android development community, and we look forward to growing the platform’s advertiser base overall.”
Apsalar is the leading analytics provider for top mobile developers and marketers worldwide, including companies such as Warner Brothers, Digital Chocolate, Zynga, and GREE, and powers over 500 million unique user profiles. With Apsalar’s in-app analytics, developers can understand user behavior and measure retention, engagement, and monetization. Advanced features include: funnel analysis, cohort analysis, audience segmentation, revenue and engagement analyses. Apsalar’s user acquisition analytics gives marketers the tools to effectively optimize all of their acquisition campaigns in one, centralized dashboard. By measuring downstream performance & user LTV (Lifetime Value), marketers can optimize campaigns not just for downloads, but for the actual revenue generated from each campaign.
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