Oct 12, 2016 by airpushNEW PRODUCT RELEASE: SDK 9! Airpush is proud to announce the release of our newest SDK, 9.0! SDK 9 brings with it advanc...
VentureBeat: Pixalate unveils ‘seal of approval’ for app ad sellers
Fraud protection firm Pixalate is out today with a first-of-its-kind Good Housekeeping Seal of Approval for sellers of in-app ad space.
Of course, the Santa Monica, California-based firm isn’t calling it that. Instead, the listing is called the Mobile Seller Trust Index, or MSTI. The monthly index ranks supply-side ad platforms (SSPs) — which represent the ad space inventory from app publishers — by evaluating such factors as legitimate inventory, fraud, transparency, and location.
The top ten in-app ad inventory sellers for August, the period covered by this first ranking, are: Amobee, Rubicon Project, Big Mobile Group, Millennial Media Exchange, OpenX, Airpush, Marketplace, Google Ad Exchange, Nexage Inc., and InMobi. One hundred twenty-five SSPs were evaluated on over five billion impressions tracked through the Pixalate platform.