Oct 25, 2017 by airpushAccording to Statista, there are over 3,300,000 apps available on the Google Play store. However, although Google Play i...
VentureBeat: Pixalate unveils ‘seal of approval’ for app ad sellers
Of course, the Santa Monica, California-based firm isn’t calling it that. Instead, the listing is called the Mobile Seller Trust Index, or MSTI. The monthly index ranks supply-side ad platforms (SSPs) — which represent the ad space inventory from app publishers — by evaluating such factors as legitimate inventory, fraud, transparency, and location.
The top ten in-app ad inventory sellers for August, the period covered by this first ranking, are: Amobee, Rubicon Project, Big Mobile Group, Millennial Media Exchange, OpenX, Airpush, Marketplace, Google Ad Exchange, Nexage Inc., and InMobi. One hundred twenty-five SSPs were evaluated on over five billion impressions tracked through the Pixalate platform.