Dec 8, 2016 by airpushNielsen Utilizes Airpush’s VirtualSKY Platform to Quantify the Effectiveness of VR Advertising vs More Traditional Media...
Why Airpush Passing 50,000 Live Apps Is Huge For Android
When we started Airpush, we knew that we wanted to build a network that would give developers the monetization potential that’s needed to make it in the app publishing industry. Our goal was to create a network that used innovation to enable new levels of profitability so that developers could focus on making new and better products. We also wanted to give them the ability to build businesses around previously unprofitable categories such as wallpapers, themes and ringtones. We also knew that the ability to invest in new and previously unmarketable apps would benefit the entire Android ecosystem and help it to grow to its full potential. In the end, the ultimate judge of how successful we were going to be would always be the response we got from the Android developer community. Fortunately huge numbers embraced us right from the beginning.
This past week we celebrated a major milestone for Airpush as well as our developers, passing 50,000 live apps actively using our platform. This represents one of the largest Android communities that exists anywhere in the industry and is a major validation of our developer focused approach. This number, combined with the leading profitability that our network is able to offer, means that we now pay out well over 2 million dollars to our developers each and every month. Our developers have also roundly adopted our new interstitial ad unit, SmartWall, which includes patent-pending technology to automatically mediate between Rich Media, Video, AppWall, OfferWall, and more based on yield and network connection type.
This innovation plus the level of engagement we have seen has resulted in SmartWall becoming the highest performing interstitial on the market. As 2012 comes to a close we are very excited to be preparing announcements on a wide variety of game changing offers. Because the Airpush developer community continues to expand at such a fast pace, we are extremely confident that our upcoming releases will eclipse even our previous successes and that we will continue to help grow developer businesses throughout the world.