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Airpush and MobFox Partner to Launch Private Exchange
Real Time Bidding (RTB) Exchange MobFox and Mobile Ad Network Airpush Create New Reach for Programmatic Buyers
San Francisco, November 10th, 2014—MobFox, a Matomy Media Group company and top mobile advertising platform, and Airpush, leading mobile ad network and winner of the 2014 DataWeek Award for Advertising Data Innovation, today announced the launch of a private mobile exchange. The partnership gives advertisers and marketers on the MobFox exchange access to billions of programmatic impressions from audiences around the world. For Airpush, the partnership serves to increase demand for its worldwide inventory.
The sophisticated MobFox platform, used by over 100 demand partners globally, is an efficient gateway to the Airpush network of over 140,000 apps. Airpush’s inventory comprises over 350,000,000 opt-in users throughout the world, giving advertisers access to data-rich, brand-safe mobile users that consistently deliver mobile performance far above industry averages.
According to a recent report by BusinessInsider, real-time bidding (RTB), a key piece of the mobile advertising ecosystem, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013. Mobile and video ads will be a major driver of this growth, with RTB sales for these formats topping $6.8 billion and $3.9 billion in 2018, respectively. As this trend continues, Airpush and Mobfox’s private exchange is positioned to grow in adoption and spend, potentially resulting in one of the largest programmatic partnerships in mobile.
“By integrating Airpush’s inventory into the MobFox exchange, MobFox is now a single place for advertisers and DSPs to access the right mobile inventory at scale,” said Julian Zehetmayr, founder and CEO of MobFox. “We are excited about the value that we can bring to Airpush’s publishers and our ad partners.”
“We’ve known the team at MobFox for several years and are excited to see how they’ve evolved from being one of the leading mobile ad networks in Europe to a top performing global mobile exchange,” said Seth Socolow, SVP Strategic Partnerships at Airpush. “We look forward to working with Mobfox to give the DSPs connected to their platform access to Airpush’s unique in-app mobile supply.”
MobFox is the top open mobile advertising platform, helping publishers get the most from their mobile ad inventory. Mobfox offers a single gateway for Real-Time Bidding (RTB), worldwide direct sales and in-house advertising revenue. The platform, used by over 25,000 iOS and Android apps as a primary monetization solution, provides comprehensive support for multiple advertising formats including banner, interstitial, video and native, to maximize monetization potential for publishers. Founded in 2010, the company has offices in London, San Francisco, Vienna and Paris. In 2014, Matomy Media Group (LON: MTMY.L) acquired Mobfox. For more information, go to www.mobfox.com or follow us on twitter @MobFoxOfficial.
Ranked #2 in the 2014 Forbes list of “Most Promising Companies” and winner of the “Top Innovator in Advertising Data” award at the 2014 DataWeek Conference, Airpush is on a mission to redefine mobile advertising. More than 140,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.