Nov 30, 2017 by AirpushMobile advertising can be a bit of a minefield. Getting your ads out there is one thing, but making sure they’re where y...
Mobile ad firm Airpush is set to launch its mobile data marketplace mobi.info, where companies can purchase precise device location information, including beacon data, encrypted email addresses, device identifiers and information showing which apps phones have installed and how frequently they’re accessed. The idea is to give mobile app publishers a way to feed their data wares into a buying hub that could help them monetize the data generated when people open and interact with their apps, whether or not an ad is served into the app.
The ad, which takes the viewer through a series of colorful, vibrant activities like painting a mural and jamming with a garage band, marks Post’s first foray into the world of VR marketing and will run on multi-platform apps VirtualSky and StartApp. What truly sets Pebbles’ effort apart from other marketers’ attempts at VR marketing is that it’s a more guided, deliberately organized experience.
It was little wonder the marketing community would look to jump on board — travel brands have been using VR videos to show off their destinations to would-be customers, automakers like Volvo can give people a test drive of their vehicles, and airlines are using VR as in-flight entertainment. But it’s probably more surprising that ad tech companies are jumping into VR — who wants to be served with ads when they’re fully immersed in a virtual world?
Of course, the Santa Monica, California-based firm isn’t calling it that. Instead, the listing is called the Mobile Seller Trust Index, or MSTI. The monthly index ranks supply-side ad platforms (SSPs) — which represent the ad space inventory from app publishers — by evaluating such factors as legitimate inventory, fraud, transparency, and location.
The top ten in-app ad inventory sellers for August, the period covered by this first ranking, are: Amobee, Rubicon Project, Big Mobile Group, Millennial Media Exchange, OpenX, Airpush, Marketplace, Google Ad Exchange, Nexage Inc., and InMobi. One hundred twenty-five SSPs were evaluated on over five billion impressions tracked through the Pixalate platform.
Mobile Marketing Watch: From App Annie to Airpush, Growthverse Helps Marketers ‘Visualize’ the Best Industry Leaders, Resources
Regardless of your problem, challenge, or opportunity, a new resource from Accel Partners can help steer you toward the appropriate partner you need get out of a mess or make the most of a promising situation.
Mobile Advertising Watch: Pushing in the Right Direction – Mobile Advertising Innovator Airpush Offers Optimal Design, Massive Reach with ‘The Performance Creative Initiative’
On Thursday, Los Angeles-based Airpush unveiled The Performance Creative Initiative (PCI). And MAW scored an exclusive first look. Just as marketers strive to streamline and perfect their advertising efforts, Airpush has been hard at work lately on this innovative new offering that could potentially give them a big leg up. If Airpush’s offering works as intended, gone will be the days of fragmented activities, extensive design optimization costs and waiting for a flight to end before seeing the results.
Mobile Advertising Watch: Innovative, Rich Media + Video Mobile Ad Formats Delivering Impressive Brand Lift and Performance Increases
Among the most promising of the lot are rich media ads; complex ads created using Flash, Java and other new technologies like HTML5. The biggest difference between rich media ads and standard banner ads is akin to the difference between a black & white TV from the 1940’s and one of today’s superHD smart TVs. And that’s far from an exaggerated comparison. Rich media ads include multiple levels of possible user engagement and interaction, from streaming videos to pictures, games, tweets and more, all embedded in the ad and intended to pull the user in and get them involved, which of course greatly increases the likelihood of a sale or other user action.
Sure, most banners are annoying, unattractive, and completely ineffective. But that’s most — certainly not all. In fact, it’s the constant reinvention and re-invigoration of banners by today’s leading mobile ad platforms and mobile advertising pioneers that keep banners coming back from the precipice of death year after year. But the banner could very well have a banner year in 2015 thanks to a handful of new offerings to the mobile advertising landscape being demonstrated today.
SMBs with limited resources should have a specific goal in mind and make utilization of location data a priority. “From there, it’s important to execute the marketing campaign with partners who can effectively leverage users’ location data,” Breaux says. “You don’t want to waste money reaching users outside of your business’s physical geography.”
SOV is the newest feature in Optimizer, which already enables advertisers to analyze and optimize campaigns by 12 factors: carrier, country, U.S. state, landing page, ad creative, PubID, device type, manufacturer, OS version, network connection, app and time of day. Optimizer is also the only campaign optimization tool in the mobile industry that allows a two-factor drill down, meaning advertisers can manage the bids of incredibly precise segments created by combining two of the factors listed above.
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