Android developers use our next-generation ad formats to increase revenue 10 – 30x versus traditional mobile ad networks. Our developers earn significantly higher CPMs using our innovative ad formats such as Abstract Banners, HD Video Banners, Abstract Banners with Video, Static Banners, Push Ads, Icon Ads, Video Interstitials, Appwall Ads, Dialog Ads, Landing Page Ads, Overlay Ads and Rich Media Ads.
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a) For Push Notification Ads, we offer a permanent opt-out to end-users which blocks this ad format from all apps. Each ad is tagged with the name of the app which delivered it, as well as a link to http://www.airpush.com/optout where the user can opt-out by installing our opt-out application or manually entering their IMEI on the web page. In both cases the IMEI is MD5 hashed so there is absolutely no personally identifiable information, or useful information other than for opt-out purposes.
b) For Icon Ads, users can delete them with 1 click. Users are also clearly made aware when the Icon Ad is first installed as a shortcut, by a “Toast” notification.
c) For SmartWall Ads, users can easily close the window.
As an industry leader, Airpush takes transparency very seriously. Every new user that receives Airpush ads has opted-in during the app installation process.
The Airpush campaign approval team carefully monitors advertiser campaigns for compliance both before and after approval. To further enhance consumer safety on our network, we are in the process of integrating technology from the world’s leading mobile security vendors.