Nov 30, 2017 by AirpushMobile advertising can be a bit of a minefield. Getting your ads out there is one thing, but making sure they’re where y...
Venturebeat: Airpush Has a Bold New Plan for Native Mobile Ads (But Won’t Tell Us What it is)
That’s created a major opportunity for Airpush, which says native mobile ads can help app developers make more money and add far more value to brands’ mobile campaigns. To that end, the company has acquired app discovery platform Hubbl for $15 million. Hubbl, which was founded just last year, says it has both the data and the expertise to help Airpush as it develops its new native ads product. “If you’re an app developer, you want ad content that maximizes the monetization potential of your app. Our platform will do that,” Hubbl CEO Kushal Choksi told VentureBeat. Unfortunately, neither Hubbl nor Airpush would give us much information on this native ad platform, which they plan to unveil early next year.